{"id":7450,"date":"2014-03-19T18:38:04","date_gmt":"2014-03-19T17:38:04","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=7450"},"modified":"2024-06-18T09:59:55","modified_gmt":"2024-06-18T07:59:55","slug":"etude-de-marche-les-differents-types-03192014avl1","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/","title":{"rendered":"Les diff\u00e9rents types d\u2019\u00e9tudes de march\u00e9"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">Si elle n\u2019est pas un passage oblig\u00e9,<span class=\"exergue\"> l\u2019\u00e9tude de march\u00e9 est fortement conseill\u00e9e lors d\u2019une cr\u00e9ation d\u2019entreprise.<\/span> En effet, au-del\u00e0 d\u2019\u00eatre une source d\u2019informations factuelles, elle permet de v\u00e9rifier l\u2019existence d\u2019un march\u00e9 cible, de le mesurer\u00a0et d\u2019en conna\u00eetre les principales caract\u00e9ristiques.<\/span><\/p>\n<p>Valoxy, cabinet d&rsquo;expertise comptable dans les Hauts de France, fait le tour des diff\u00e9rentes \u00e9tudes de march\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour disposer d\u2019informations utiles et pr\u00e9cises, l\u2019entrepreneur devra choisir une \u00e9tude de march\u00e9 adapt\u00e9e \u00e0 son d\u2019entreprise (nature du projet, avancement, niveau de connaissances, \u2026) ainsi qu\u2019\u00e0 son budget.<\/p>\n<p>On distingue trois grandes cat\u00e9gories d\u2019\u00e9tudes de march\u00e9 :<\/p>\n<figure id=\"attachment_6550\" aria-describedby=\"caption-attachment-6550\" style=\"width: 280px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-6550 \" title=\"l'\u00e9tude de march\u00e9 \u00e0 quoi \u00e7a sert ?\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/10\/Ordinateur-Internet.jpg\" alt=\"l'\u00e9tude de march\u00e9 lors d'une cr\u00e9ation d'entreprise\" width=\"280\" height=\"224\" \/><figcaption id=\"caption-attachment-6550\" class=\"wp-caption-text\">Les diff\u00e9rents types d\u2019\u00e9tudes de march\u00e9<\/figcaption><\/figure>\n<h2>L\u2019\u00e9tude de march\u00e9 documentaire<\/h2>\n<p><span style=\"line-height: 1.5em;\"><div class=\"encadre-style\"><\/span>La plupart du temps, l\u2019\u00e9tude de march\u00e9 documentaire est utilis\u00e9e pour expliquer une d\u00e9marche comme un acte d\u2019achat et n\u00e9cessite un budget raisonnable.<\/div><\/p>\n<p><span class=\"exergue\">L\u2019\u00e9tude documentaire est bas\u00e9e sur la recherche d\u2019informations<\/span> qui seront recoup\u00e9es, analys\u00e9es et synth\u00e9tis\u00e9es dans un rapport. Les informations sont recueillies dans les publications documentaires, au travers d\u2019entretiens avec des professionnels ou des organismes priv\u00e9s et\/ou publics (syndicats professionnels, INSEE, soci\u00e9t\u00e9s de sondage, \u2026) en lien avec le sujet \u00e9tudi\u00e9.<\/p>\n<h2>L\u2019\u00e9tude de march\u00e9 qualitative<\/h2>\n<div class=\"encadre-style\">L\u2019\u00e9tude de march\u00e9 qualitative aide \u00e0 \u00e9tudier l\u2019opinion d\u2019un groupe de consommateurs sur un produit. On cherche \u00e0 comprendre les sentiments et les attitudes face \u00e0 un service ou un produit propos\u00e9 et comprendre les comportements qui en d\u00e9coulent.<\/div>\n<p><img decoding=\"async\" class=\" wp-image-6464 alignright\" style=\"text-align: justify; margin-left: 10px; margin-right: 100px;\" title=\"qu'est-ce qu'une \u00e9tude de march\u00e9 qualitative ?\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/10\/x-or-v-signs.jpg\" alt=\"L\u2019\u00e9tude de march\u00e9 qualitative\" width=\"134\" height=\"157\" \/><\/p>\n<p>C\u2019est un type d\u2019\u00e9tude adapt\u00e9 pour\u00a0:<\/p>\n<ul>\n<li>La recherche d\u2019id\u00e9es nouvelles pour un produit ou un service,<\/li>\n<li>Tester une communication (produit, marque, innovation, etc.),<\/li>\n<li>Evaluer le retour d\u2019une innovation ou d\u2019un concept diff\u00e9rent,<\/li>\n<li>Mieux conna\u00eetre les comportements des consommateurs,<\/li>\n<li>\u2026<\/li>\n<\/ul>\n<p><span class=\"exergue\">L\u2019\u00e9tude de march\u00e9 qualitative demande un minimum de savoir-faire pour \u00eatre capable de faire parler et de d\u00e9crypter les r\u00e9ponses des personnes interrog\u00e9es<\/span> (comportement non verbaux, g\u00eane, non-dit, etc.). Elle peut comporter une ou plusieurs des 3 d\u00e9marches suivantes\u00a0:<\/p>\n<ol>\n<li><strong><span class=\"exergue\">Les r\u00e9unions de groupe<\/span><\/strong> (6 \u00e0 10 personnes) qui permettent de voir \u00e9merger et rebondir des id\u00e9es entre les diff\u00e9rents intervenants. Elles sont adapt\u00e9es au lancement d\u2019un produit, au test d\u2019une id\u00e9e, \u2026<\/li>\n<li><strong><span class=\"exergue\">Les entretiens individuels<\/span><\/strong> qui permettent d\u2019\u00e9tudier plus en d\u00e9tail le comportement de quelques consommateurs s\u00e9lectionn\u00e9s et d\u2019aborder des sujets plus d\u00e9licats ou complexes.<\/li>\n<li><strong><span class=\"exergue\">L\u2019observation<\/span><\/strong> qui consiste \u00e0 \u00e9tudier les comportements en se pla\u00e7ant en situation au sein du groupe de personnes \u00e0 \u00e9tudier.<\/li>\n<\/ol>\n<p>Le budget de ce type d\u2019\u00e9tude de march\u00e9 d\u00e9pend de son ampleur, et peut\u00a0 rapidement s\u2019envoler \u2026<\/p>\n<h2>L\u2019\u00e9tude de march\u00e9 quantitative<\/h2>\n<p>Les \u00e9tudes de march\u00e9 quantitatives sont les plus courantes, et sont faites en exploitant des donn\u00e9es existantes, des \u00e9tudes \u00e0 r\u00e9aliser, ainsi qu&rsquo;en utilisant des outils de mesure et d\u2019analyse des comportements.<\/p>\n<div class=\"encadre-style\">Elles permettent de conna\u00eetre l\u2019avis et\/ou les attentes d\u2019un \u00e9chantillon de consommateurs sur un produit ou un service. L\u2019int\u00e9r\u00eat de ce type d\u2019\u00e9tude est de pouvoir quantifier les r\u00e9sultats et de faire des estimations de vente ou d\u2019impact sur le march\u00e9 (ou sur une population), d\u00e9fini au moyen de tris crois\u00e9s et d\u2019analyses qu\u2019on projettera sur la cible.<\/div>\n<p>La qualit\u00e9 d\u2019une \u00e9tude quantitative se fonde sur deux \u00e9l\u00e9ments capitaux, l\u2019\u00e9chantillonnage et la m\u00e9thodologie de la d\u00e9marche.<\/p>\n<h3>L\u2019\u00e9chantillonnage<\/h3>\n<p><span class=\"exergue\">L\u2019\u00e9chantillonnage permet de garantir que la population \u00e9tudi\u00e9e est bien repr\u00e9sentative du march\u00e9 cible tant au niveau du nombre de personnes interrog\u00e9es que de leurs caract\u00e9ristiques<\/span>. Il faudra \u00eatre attentif \u00e0 diff\u00e9rents \u00e9l\u00e9ments\u00a0tels que\u00a0:<\/p>\n<ul>\n<li>L\u2019unit\u00e9 de sondage (individu, entreprise, commune, etc.)<\/li>\n<li>Les caract\u00e9ristiques des unit\u00e9s de sondage \u00e0 prendre en compte (CSP, sexe, taille de l\u2019entreprise, nombre d\u2019habitants de la commune, etc.)<\/li>\n<li>La taille de l\u2019\u00e9chantillon et le nombre minimal et maximal de personnes sond\u00e9es par cat\u00e9gories.<\/li>\n<\/ul>\n<p>Il existe diff\u00e9rentes m\u00e9thodes pour d\u00e9terminer la taille de l\u2019\u00e9chantillonnage : la m\u00e9thode des quotas, la m\u00e9thode des itin\u00e9raires (m\u00e9thode de Politz), le tirage al\u00e9atoire, etc.<\/p>\n<h3>La m\u00e9thodologie<\/h3>\n<p><span class=\"exergue\">La m\u00e9thodologie est un \u00e9l\u00e9ment capital pour le bon d\u00e9roulement d\u2019une \u00e9tude de march\u00e9<\/span>, qui comprend habituellement 4 \u00e9tapes\u00a0:<\/p>\n<ol>\n<li><img decoding=\"async\" class=\" wp-image-4351 alignright\" style=\"margin-left: 10px;\" title=\"comment faire une \u00e9tude de march\u00e9 lors d'une cr\u00e9ation d'entreprise ?\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/06\/formation-creation-dentreprise.png\" alt=\"la m\u00e9thodologie de l'\u00e9tude de march\u00e9\" width=\"240\" height=\"221\" \/>La recherche d\u2019informations\n<ul>\n<li>Recherche d\u2019informations existantes (les caract\u00e9ristiques du march\u00e9, l\u2019entreprise, le produit, les clients cibles, la concurrence, \u2026),<\/li>\n<li>La recherche d\u2019informations cibl\u00e9es (questionnaires, entretiens, \u2026).<\/li>\n<\/ul>\n<\/li>\n<li>L\u2019analyse des informations\n<ul>\n<li>V\u00e9rifications des informations r\u00e9colt\u00e9es,<\/li>\n<li>D\u00e9pouillement et saisie des questionnaires dans le logiciel d\u2019analyse,<\/li>\n<li>Analyse des r\u00e9ponses.<\/li>\n<\/ul>\n<\/li>\n<li>La r\u00e9daction du rapport\n<ul>\n<li>Identification des informations principales et secondaires,<\/li>\n<li>Etude des opportunit\u00e9s et des risques du march\u00e9,<\/li>\n<li>D\u00e9terminer les cl\u00e9s de succ\u00e8s et proposer une strat\u00e9gie<\/li>\n<\/ul>\n<\/li>\n<li>Faire des estimations\n<ul>\n<li>Mesurer les retours possibles en fonction de diff\u00e9rentes hypoth\u00e8ses<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Le rapport de l\u2019\u00e9tude de march\u00e9 doit contenir un certain nombre d\u2019\u00e9l\u00e9ments\u00a0et aborder les sujets suivants :<\/p>\n<ol>\n<li><span class=\"exergue\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4811 alignright\" style=\"margin-left: 20px; margin-right: 10px;\" title=\"ce que l'entrepreneur doit trouver dans son \u00e9tude de march\u00e9\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/07\/chiffre-d-affaires-de-l-entreprise.png\" alt=\"les \u00e9l\u00e9ments d'une \u00e9tude de march\u00e9 pour une cr\u00e9ation d'entreprise\" width=\"149\" height=\"146\" \/>Les grandes tendances du march\u00e9 et le potentiel qu\u2019il repr\u00e9sente<\/span> pour le projet de cr\u00e9ation d\u2019entreprise. On y abordera la nature du march\u00e9, l\u2019existence d\u2019une concurrence directe ou indirecte et les acteurs pr\u00e9sents sur le march\u00e9.<\/li>\n<li><span class=\"exergue\">Faire une analyse pr\u00e9cise de la demande<\/span>, de son \u00e9volution \u00e0 court et moyen terme, du comportement et des crit\u00e8res de choix des consommateurs et de l\u2019existence ou non d\u2019une segmentation du march\u00e9.<\/li>\n<li><span class=\"exergue\">La situation du produit ou du service \u00e9tudi\u00e9 par rapport \u00e0 la concurrence<\/span>.<\/li>\n<li><span class=\"exergue\">L\u2019environnement dans lequel va \u00e9voluer le produit<\/span> (ou le service) afin de pr\u00e9senter les facteurs qui influenceront le march\u00e9 \u00e0 moyen et long terme (innovations, technologie, r\u00e9glementation, \u2026)<\/li>\n<\/ol>\n<p>Le budget d\u2019une \u00e9tude quantitative d\u00e9pend \u00e9troitement de l\u2019\u00e9chantillonnage et de la m\u00e9thodologie\u00a0 mise en \u0153uvre.<\/p>\n<p>Retrouvez nos autres articles sur les \u00e9tudes de march\u00e9 sur le site de Valoxy :<\/p>\n<ul>\n<li><a href=\"https:\/\/valoxy.org\/blog\/creation-et-reprise-dentreprise-limportance-de-letude-de-marche\/\">Cr\u00e9ation et reprise d\u2019entreprise : l\u2019importance de l\u2019\u00e9tude de march\u00e9<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/rediger-business-plan\/\">Comment r\u00e9diger un business plan ?<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/avant-la-creation-dentreprise\/\">Avant la cr\u00e9ation d\u2019entreprise<\/a><\/li>\n<li><a class=\"mkd-pt-link\" href=\"https:\/\/valoxy.org\/blog\/junior-entreprise\/\" target=\"_self\" rel=\"noopener noreferrer\">Qu\u2019est ce qu\u2019une Junior-Entreprise (J.E.) ?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Si elle n\u2019est pas un passage oblig\u00e9, l\u2019\u00e9tude de march\u00e9 est fortement conseill\u00e9e lors d\u2019une cr\u00e9ation d\u2019entreprise. En effet, au-del\u00e0 d\u2019\u00eatre une source d\u2019informations factuelles, elle permet de v\u00e9rifier l\u2019existence d\u2019un march\u00e9 cible, de le mesurer\u00a0et d\u2019en conna\u00eetre les principales&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-7450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les diff\u00e9rents types d\u2019\u00e9tudes de march\u00e9<\/title>\n<meta name=\"description\" content=\"Si elle n\u2019est pas un passage oblig\u00e9e, l\u2019\u00e9tude de march\u00e9 est fortement conseill\u00e9e lors d\u2019une cr\u00e9ation d\u2019entreprise. En effet, au-del\u00e0 d\u2019\u00eatre une source d\u2019informations factuelles, elle permet de v\u00e9rifier l\u2019existence d\u2019un march\u00e9 cible\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les diff\u00e9rents types d\u2019\u00e9tudes de march\u00e9\" \/>\n<meta property=\"og:description\" content=\"Si elle n\u2019est pas un passage oblig\u00e9e, l\u2019\u00e9tude de march\u00e9 est fortement conseill\u00e9e lors d\u2019une cr\u00e9ation d\u2019entreprise. En effet, au-del\u00e0 d\u2019\u00eatre une source d\u2019informations factuelles, elle permet de v\u00e9rifier l\u2019existence d\u2019un march\u00e9 cible\" \/>\n<meta property=\"og:url\" content=\"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Valoxy - Expertise comptable\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Valoxy\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-19T17:38:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-18T07:59:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/07\/indicateur-e1620288961250-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Expert-comptable Valoxy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Expert-comptable Valoxy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/\"},\"author\":{\"name\":\"Expert-comptable Valoxy\",\"@id\":\"https:\/\/valoxy.org\/blog\/#\/schema\/person\/d285f250195f45509ceac046366fcc4a\"},\"headline\":\"Les diff\u00e9rents types d\u2019\u00e9tudes de march\u00e9\",\"datePublished\":\"2014-03-19T17:38:04+00:00\",\"dateModified\":\"2024-06-18T07:59:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/\"},\"wordCount\":1077,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/valoxy.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/07\/indicateur-e1620288961250-1.jpg\",\"articleSection\":[\"Gestion\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/\",\"url\":\"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/\",\"name\":\"Les diff\u00e9rents types d\u2019\u00e9tudes de march\u00e9\",\"isPartOf\":{\"@id\":\"https:\/\/valoxy.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/07\/indicateur-e1620288961250-1.jpg\",\"datePublished\":\"2014-03-19T17:38:04+00:00\",\"dateModified\":\"2024-06-18T07:59:55+00:00\",\"description\":\"Si elle n\u2019est pas un passage oblig\u00e9e, l\u2019\u00e9tude de march\u00e9 est fortement conseill\u00e9e lors d\u2019une cr\u00e9ation d\u2019entreprise. En effet, au-del\u00e0 d\u2019\u00eatre une source d\u2019informations factuelles, elle permet de v\u00e9rifier l\u2019existence d\u2019un march\u00e9 cible\",\"breadcrumb\":{\"@id\":\"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/#primaryimage\",\"url\":\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/07\/indicateur-e1620288961250-1.jpg\",\"contentUrl\":\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/07\/indicateur-e1620288961250-1.jpg\",\"width\":700,\"height\":700,\"caption\":\"Questionnements\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/valoxy.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les diff\u00e9rents types d\u2019\u00e9tudes de march\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/valoxy.org\/blog\/#website\",\"url\":\"https:\/\/valoxy.org\/blog\/\",\"name\":\"Blog Valoxy\",\"description\":\"Le Blog Valoxy, ce sont plus de 1500 articles sur toute l&#039;actualit\u00e9 comptable, juridique, fiscale, et la gestion d&#039;entreprise\",\"publisher\":{\"@id\":\"https:\/\/valoxy.org\/blog\/#organization\"},\"alternateName\":\"Le Blog Valoxy, ce sont plus de 1500 articles sur toute l&#039;actualit\u00e9 comptable, juridique, fiscale, et la gestion d&#039;entreprise\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/valoxy.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/valoxy.org\/blog\/#organization\",\"name\":\"Blog Valoxy\",\"url\":\"https:\/\/valoxy.org\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/valoxy.org\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2024\/05\/cropped-blog-valoxy-logo-300x118-2.png\",\"contentUrl\":\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2024\/05\/cropped-blog-valoxy-logo-300x118-2.png\",\"width\":266,\"height\":100,\"caption\":\"Blog Valoxy\"},\"image\":{\"@id\":\"https:\/\/valoxy.org\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Valoxy\",\"https:\/\/www.linkedin.com\/company\/valoxy\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/valoxy.org\/blog\/#\/schema\/person\/d285f250195f45509ceac046366fcc4a\",\"name\":\"Expert-comptable Valoxy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/valoxy.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e8d0ed8d4c117e5d77ddb78bbcab5f6b5841424c6b20eeaafcfd8741ef2aa2c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e8d0ed8d4c117e5d77ddb78bbcab5f6b5841424c6b20eeaafcfd8741ef2aa2c?s=96&d=mm&r=g\",\"caption\":\"Expert-comptable Valoxy\"},\"sameAs\":[\"https:\/\/valoxy.org\/blog\"],\"url\":\"https:\/\/valoxy.org\/blog\/author\/ceo-valoxy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les diff\u00e9rents types d\u2019\u00e9tudes de march\u00e9","description":"Si elle n\u2019est pas un passage oblig\u00e9e, l\u2019\u00e9tude de march\u00e9 est fortement conseill\u00e9e lors d\u2019une cr\u00e9ation d\u2019entreprise. En effet, au-del\u00e0 d\u2019\u00eatre une source d\u2019informations factuelles, elle permet de v\u00e9rifier l\u2019existence d\u2019un march\u00e9 cible","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/","og_locale":"fr_FR","og_type":"article","og_title":"Les diff\u00e9rents types d\u2019\u00e9tudes de march\u00e9","og_description":"Si elle n\u2019est pas un passage oblig\u00e9e, l\u2019\u00e9tude de march\u00e9 est fortement conseill\u00e9e lors d\u2019une cr\u00e9ation d\u2019entreprise. En effet, au-del\u00e0 d\u2019\u00eatre une source d\u2019informations factuelles, elle permet de v\u00e9rifier l\u2019existence d\u2019un march\u00e9 cible","og_url":"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/","og_site_name":"Blog Valoxy - Expertise comptable","article_publisher":"https:\/\/www.facebook.com\/Valoxy","article_published_time":"2014-03-19T17:38:04+00:00","article_modified_time":"2024-06-18T07:59:55+00:00","og_image":[{"width":700,"height":700,"url":"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/07\/indicateur-e1620288961250-1.jpg","type":"image\/jpeg"}],"author":"Expert-comptable Valoxy","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Expert-comptable Valoxy","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/#article","isPartOf":{"@id":"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/"},"author":{"name":"Expert-comptable Valoxy","@id":"https:\/\/valoxy.org\/blog\/#\/schema\/person\/d285f250195f45509ceac046366fcc4a"},"headline":"Les diff\u00e9rents types d\u2019\u00e9tudes de march\u00e9","datePublished":"2014-03-19T17:38:04+00:00","dateModified":"2024-06-18T07:59:55+00:00","mainEntityOfPage":{"@id":"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/"},"wordCount":1077,"commentCount":1,"publisher":{"@id":"https:\/\/valoxy.org\/blog\/#organization"},"image":{"@id":"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/#primaryimage"},"thumbnailUrl":"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/07\/indicateur-e1620288961250-1.jpg","articleSection":["Gestion"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/","url":"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/","name":"Les diff\u00e9rents types d\u2019\u00e9tudes de march\u00e9","isPartOf":{"@id":"https:\/\/valoxy.org\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/#primaryimage"},"image":{"@id":"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/#primaryimage"},"thumbnailUrl":"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/07\/indicateur-e1620288961250-1.jpg","datePublished":"2014-03-19T17:38:04+00:00","dateModified":"2024-06-18T07:59:55+00:00","description":"Si elle n\u2019est pas un passage oblig\u00e9e, l\u2019\u00e9tude de march\u00e9 est fortement conseill\u00e9e lors d\u2019une cr\u00e9ation d\u2019entreprise. En effet, au-del\u00e0 d\u2019\u00eatre une source d\u2019informations factuelles, elle permet de v\u00e9rifier l\u2019existence d\u2019un march\u00e9 cible","breadcrumb":{"@id":"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/#primaryimage","url":"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/07\/indicateur-e1620288961250-1.jpg","contentUrl":"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/07\/indicateur-e1620288961250-1.jpg","width":700,"height":700,"caption":"Questionnements"},{"@type":"BreadcrumbList","@id":"https:\/\/valoxy.org\/blog\/etude-de-marche-les-differents-types-03192014avl1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/valoxy.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Les diff\u00e9rents types d\u2019\u00e9tudes de march\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/valoxy.org\/blog\/#website","url":"https:\/\/valoxy.org\/blog\/","name":"Blog Valoxy","description":"Le Blog Valoxy, ce sont plus de 1500 articles sur toute l&#039;actualit\u00e9 comptable, juridique, fiscale, et la gestion d&#039;entreprise","publisher":{"@id":"https:\/\/valoxy.org\/blog\/#organization"},"alternateName":"Le Blog Valoxy, ce sont plus de 1500 articles sur toute l&#039;actualit\u00e9 comptable, juridique, fiscale, et la gestion d&#039;entreprise","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/valoxy.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/valoxy.org\/blog\/#organization","name":"Blog Valoxy","url":"https:\/\/valoxy.org\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/valoxy.org\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2024\/05\/cropped-blog-valoxy-logo-300x118-2.png","contentUrl":"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2024\/05\/cropped-blog-valoxy-logo-300x118-2.png","width":266,"height":100,"caption":"Blog Valoxy"},"image":{"@id":"https:\/\/valoxy.org\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Valoxy","https:\/\/www.linkedin.com\/company\/valoxy"]},{"@type":"Person","@id":"https:\/\/valoxy.org\/blog\/#\/schema\/person\/d285f250195f45509ceac046366fcc4a","name":"Expert-comptable Valoxy","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/valoxy.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5e8d0ed8d4c117e5d77ddb78bbcab5f6b5841424c6b20eeaafcfd8741ef2aa2c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e8d0ed8d4c117e5d77ddb78bbcab5f6b5841424c6b20eeaafcfd8741ef2aa2c?s=96&d=mm&r=g","caption":"Expert-comptable Valoxy"},"sameAs":["https:\/\/valoxy.org\/blog"],"url":"https:\/\/valoxy.org\/blog\/author\/ceo-valoxy\/"}]}},"_links":{"self":[{"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/posts\/7450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/comments?post=7450"}],"version-history":[{"count":1,"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/posts\/7450\/revisions"}],"predecessor-version":[{"id":68082,"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/posts\/7450\/revisions\/68082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/media\/5701"}],"wp:attachment":[{"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/media?parent=7450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/categories?post=7450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/tags?post=7450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}