{"id":6534,"date":"2013-10-14T18:22:11","date_gmt":"2013-10-14T16:22:11","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=6534"},"modified":"2025-07-29T15:41:35","modified_gmt":"2025-07-29T13:41:35","slug":"business-plan","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/business-plan\/","title":{"rendered":"Le business plan"},"content":{"rendered":"<p>Le business plan est un document \u00e9crit qui se pr\u00e9sente sous forme de dossier.\u00a0 De nombreux dirigeants l\u2019utilisent dans le cadre d\u2019un projet de d\u00e9veloppement, de rachat (ou de revente) de l\u2019entreprise ou de recherche de financement. Valoxy, cabinet d&rsquo;expertise comptable dans les Hauts de France, revient sur la pr\u00e9paration et la r\u00e9daction du business plan.<\/p>\n<h2><b>Pourquoi faire un business plan\u00a0?<\/b><\/h2>\n<p><img decoding=\"async\" class=\"size-medium wp-image-5700 alignright\" style=\"margin-left: 10px;\" title=\"business plan\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/07\/faux-documents-300x224.jpg\" alt=\"cr\u00e9ation d'entreprise\" width=\"196\" height=\"147\" \/>M\u00eame si l&rsquo;\u00e9laboration <span class=\"exergue\">d\u2019un <strong>business plan<\/strong><\/span> n\u2019est pas toujours facile, c\u2019<span class=\"exergue\">est une d\u00e9marche capitale pour tout cr\u00e9ateur d\u2019entreprise pour plusieurs raisons\u00a0<\/span>:<\/p>\n<ul>\n<li>\n<h3><span style=\"color: #993366;\">Structurer et donner de la maturit\u00e9 au projet<\/span><\/h3>\n<\/li>\n<\/ul>\n<p>En travaillant son projet, <span class=\"exergue\">le cr\u00e9ateur mesure, chiffre et \u00e9value chacun de ses \u00e9l\u00e9ments<\/span>. Cette d\u00e9marche contribue autant \u00e0 la maturation du projet qu&rsquo;\u00e0 celle du porteur de projet.<\/p>\n<ul>\n<li>\n<h3><span style=\"color: #993366;\">Pr\u00e9parer un dossier de pr\u00e9sentation et de communication du projet<\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Le Business Plan sera utilis\u00e9 pour pr\u00e9senter le projet aupr\u00e8s de financeurs et de partenaires potentiels (banques, investisseurs, fournisseurs, clients, \u2026). <span class=\"exergue\">Les argumentations strat\u00e9giques, marketing, \u00e9conomiques et financi\u00e8res qu\u2019il contient seront utilis\u00e9es comme outils <span style=\"text-decoration: underline;\">de pr\u00e9sentation et de communication<\/span> du projet.<\/span><\/p>\n<ul>\n<li>\n<h3><span style=\"color: #993366;\">Apporter des outils de suivi au cr\u00e9ateur d\u2019entreprise<\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Le business plan est compos\u00e9 <span class=\"exergue\">d\u2019\u00e9l\u00e9ments qui seront tr\u00e8s utiles au cr\u00e9ateur d\u2019entreprise dans l\u2019\u00e9valuation des diff\u00e9rentes options possibles<\/span> (<em>haute, basse, interm\u00e9diaire, \u2026<\/em>),<span class=\"exergue\"> mais aussi dans l\u2019\u00e9laboration d\u2019outils de pilotage<\/span> (<em>budget pr\u00e9visionnel, tableau de tr\u00e9sorerie, \u2026<\/em>).<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-6338 alignleft\" style=\"margin-right: 10px;\" title=\"Business plan\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/09\/business-team-working-with-tablet-computer-300x200.jpg\" alt=\"Business plan\" width=\"187\" height=\"124\" \/>L\u2019un de ses int\u00e9r\u00eats, sous-estim\u00e9 de notre point de vue, est <span class=\"exergue\">de fournir des outils de gestion internes permettant de suivre l\u2019avancement (<em>et le r\u00e9ajustement si n\u00e9cessaire<\/em>) du projet<\/span>. Le suivi des pr\u00e9visions faites dans ce cadre (ventes, budget, tr\u00e9sorerie, embauches, \u2026) permet aux dirigeants d\u2019adapter un projet parfois d\u00e9cal\u00e9 par rapport \u00e0 une r\u00e9alit\u00e9 \u00e9conomique difficile \u00e0 pr\u00e9voir.<\/p>\n<h2><b>Comment se pr\u00e9sente un business plan\u00a0?<\/b><\/h2>\n<p>Il se d\u00e9compose en deux ou trois parties principales selon les cas. Pour notre part, nous pr\u00e9f\u00e9rons la pr\u00e9sentation en trois parties :<\/p>\n<h3><span style=\"color: #993366;\">La premi\u00e8re partie<\/span><\/h3>\n<p><span class=\"exergue\">La premi\u00e8re partie comprend les informations d\u2019ordre \u00e9conomique.<\/span> On y retrouve une pr\u00e9sentation introductive du projet, (pr\u00e9sentation du porteur de projet, du produit, de ses particularit\u00e9s, de ses atouts, \u2026), et <span style=\"text-decoration: underline;\"><a title=\"Avant la cr\u00e9ation d\u2019entreprise\" href=\"https:\/\/valoxy.org\/blog\/avant-la-creation-dentreprise\/\" target=\"_blank\" rel=\"noopener noreferrer\">les r\u00e9sultats de l\u2019\u00e9tude de march\u00e9 <\/a><\/span>(secteur d\u2019activit\u00e9 concern\u00e9, march\u00e9 cible, \u00e9volutions attendues du march\u00e9, zone de chalandise, \u00e9tude concurrence, tests d\u2019accueil du produit, \u00e9tude de prix, \u2026).<\/p>\n<h3><span style=\"color: #993366;\">La seconde partie<br \/>\n<\/span><\/h3>\n<p><span class=\"exergue\"><img decoding=\"async\" class=\"size-medium wp-image-6472 alignright\" style=\"margin-left: 10px;\" title=\"Le business plan\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/10\/dossiers-300x300.jpg\" alt=\"composition du business plan\" width=\"117\" height=\"117\" \/>La seconde partie sera plus centr\u00e9e sur la description et l\u2019explication du mod\u00e8le \u00e9conomique du projet. <\/span><span class=\"s1\">Elle sert \u00e0 mettre en \u00e9vidence les \u00e9l\u00e9ments cl\u00e9s du mod\u00e8le \u00e9conomique, \u00e0 expliquer comment se construit le r\u00e9sultat, quelles sont les d\u00e9penses importantes et les retomb\u00e9es attendues, les phases de d\u00e9veloppement, \u2026 Dans cette partie on pensera \u00e0 expliquer les diff\u00e9rentes hypoth\u00e8ses chiffr\u00e9es retenues pour <\/span>le chiffrage du<strong> business plan<\/strong>.<\/p>\n<h3><span style=\"color: #993366;\">La troisi\u00e8me partie<br \/>\n<\/span><\/h3>\n<p>Une fois le projet d\u00e9crit, on peut passer \u00e0 <span class=\"exergue\">la troisi\u00e8me partie du business plan qui permet de retranscrire de mani\u00e8re chiffr\u00e9e les pr\u00e9visions li\u00e9es \u00e0 l\u2019ensemble des actions pr\u00e9vues pour faire fonctionner l\u2019entreprise sur les 3 \u00e0 5 premi\u00e8res ann\u00e9es<\/span> (les ventes, les achats, les embauches, la production, \u2026). Les r\u00e9sultats seront pr\u00e9sent\u00e9s sous la forme d\u2019\u00e9l\u00e9ments format\u00e9s comme<a title=\"Le bilan pr\u00e9visionnel\" href=\"https:\/\/valoxy.org\/blog\/le-bilan-previsionnel\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> le bilan et le compte de r\u00e9sultats<\/strong>,<\/a> le tableau de financement, le <a title=\"Pourquoi la tr\u00e9sorerie de votre entreprise baisse ?\" href=\"https:\/\/valoxy.org\/blog\/la-baisse-de-la-tresorerie\/\" target=\"_blank\" rel=\"noopener noreferrer\">tableau de tr\u00e9sorerie<\/a> ainsi qu\u2019un ensemble d\u2019indicateurs financiers.<\/p>\n<p>N&rsquo;h\u00e9sitez pas \u00e0 faire appel \u00e0 votre expert-comptable pour vous aider \u00e0 r\u00e9aliser votre business plan. <span class=\"exergue\">Son exp\u00e9rience de la cr\u00e9ation d&rsquo;entreprise, du juridique et de la fiscalit\u00e9 en font un conseil avis\u00e9<\/span> qui peut vous faire r\u00e9aliser d&rsquo;importantes \u00e9conomies ainsi que vous conseiller dans la mise en place de votre mod\u00e8le \u00e9conomique.<\/p>\n<h2>A qui s\u2019adresse-t-il ?<\/h2>\n<p>Bien qu\u2019il y ait de nombreuses raisons de r\u00e9diger un business plan, qu&rsquo;il s&rsquo;agisse de cr\u00e9ation d\u2019entreprise, de recherche de financements, de d\u00e9veloppement de l\u2019entreprise, du lancement d\u2019une nouvelle activit\u00e9, d&rsquo;un achat ou d&rsquo;une vente d\u2019entreprise, \u2026 ils s\u2019adressent en g\u00e9n\u00e9ral \u00e0 des interlocuteurs cibl\u00e9s.<\/p>\n<p>Les destinataires les plus souvent cit\u00e9s sont <span class=\"exergue\">les partenaires financiers potentiels.<\/span> Qu\u2019ils soient banquiers, investisseurs priv\u00e9s, autres organismes de financement (BPI, Os\u00e9o, \u2026) ou soci\u00e9t\u00e9s de capital-risque, chacun demande aux porteurs de projet de fournir un business plan d\u00e9taillant son mod\u00e8le et son int\u00e9r\u00eat \u00e9conomiques. <span class=\"exergue\">Ils s\u2019en serviront pour se faire un avis sur l\u2019\u00e9quipe qui porte le projet, en mesurer la faisabilit\u00e9, la rentabilit\u00e9,\u00a0 le retour sur investissement attendu et bien \u00e9videmment le niveau de risque estim\u00e9.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5991 aligncenter\" title=\"Adresser le buiness plan aux financeurs\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/08\/r\u00e9union-300x200.jpg\" alt=\"Le business plan dossier destin\u00e9 aux investisseurs\" width=\"300\" height=\"200\" \/><\/p>\n<h3>Remarque\u00a0:<\/h3>\n<p>Si la qualit\u00e9 du business plan est primordiale, il n\u2019en reste pas moins qu\u2019<span class=\"exergue\">une bonne partie de la d\u00e9cision d\u2019investir ou non repose sur l\u2019impression qu\u2019auront laiss\u00e9e le porteur de projet et son \u00e9quipe<\/span> sur les investisseurs potentiels.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6507 alignleft\" style=\"margin-right: 10px;\" title=\"Le business plan : un outil au service du cr\u00e9ateur d'entreprise\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/10\/sarl-ou-sas-241x300.jpg\" alt=\"le business plan pour e cr\u00e9ateur d'entreprise\" width=\"124\" height=\"155\" \/>Le second destinataire, qui est en r\u00e9alit\u00e9 le principal, est <strong><span class=\"exergue\">le porteur de projet lui-m\u00eame<\/span><\/strong> (ou la direction d&rsquo;une entreprise qui travaille sur un projet de d\u00e9veloppement). La r\u00e9daction du business plan est l\u2019occasion d\u2019\u00e9valuer la qualit\u00e9 du projet tant pour son int\u00e9r\u00eat \u00e9conomique au travers de l\u2019\u00e9tude de march\u00e9, que pour son mod\u00e8le \u00e9conomique gr\u00e2ce au pr\u00e9visionnel financier ou \u00e0 sa faisabilit\u00e9 technique. La d\u00e9marche permet au porteur de projet d\u2019\u00e9tudier sa viabilit\u00e9 en essayant de prendre en compte l\u2019ensemble des aspects qui coexistent (pr\u00e9sence d\u2019un march\u00e9, rentabilit\u00e9 \u00e9conomique, montant des investissements n\u00e9cessaires, \u2026).<\/p>\n<p><span class=\"exergue\">Le business plan est aussi utilis\u00e9 pour convaincre un interlocuteur (la direction de l\u2019entreprise par exemple) de l\u2019int\u00e9r\u00eat d\u2019un projet particulier<\/span> (lancement d\u2019un produit, ouverture d\u2019un nouveau march\u00e9, investissement, \u2026).<\/p>\n<p>En r\u00e9sum\u00e9 <strong><span class=\"exergue\">le business plan r\u00e9pond \u00e0 la fois au besoin de formaliser un projet et \u00e0 la n\u00e9cessit\u00e9 de le pr\u00e9senter pour convaincre de son int\u00e9r\u00eat aupr\u00e8s de tiers<\/span> <\/strong>(investisseurs, banquiers, direction, \u2026).<\/p>\n<p class=\"p1\"><span class=\"s1\">Plus d\u2019informations ? Retrouvez nos autres articles sur le blog de Valoxy :<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/rediger-business-plan\/\"><span class=\"s3\">Comment r\u00e9diger un business plan ?<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/etablir-business-plan\/\"><span class=\"s3\">Pourquoi \u00e9tablir un Business Plan ?<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/business-plan-efficace\/\"><span class=\"s3\">Qu\u2019est-ce qu\u2019un business plan efficace<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/business-plan-en-10-etapes-03052014avl1\/\"><span class=\"s3\">Construire son business plan en 10 \u00e9tapes<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le business plan est un document \u00e9crit qui se pr\u00e9sente sous forme de dossier.\u00a0 De nombreux dirigeants l\u2019utilisent dans le cadre d\u2019un projet de d\u00e9veloppement, de rachat (ou de revente) de l\u2019entreprise ou de recherche de financement. Valoxy, cabinet d&rsquo;expertise&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le business plan | Blog Valoxy - Expertise comptable<\/title>\n<meta name=\"description\" content=\"Le business plan synth\u00e9tise les \u00e9l\u00e9ments strat\u00e9gique, marketing, \u00e9conomique et financier d&#039;un projet pour le pr\u00e9senter aux partenaires\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le business plan | Blog Valoxy - 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