{"id":6363,"date":"2013-09-20T14:42:35","date_gmt":"2013-09-20T12:42:35","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=6363"},"modified":"2024-06-13T16:08:10","modified_gmt":"2024-06-13T14:08:10","slug":"taux-de-marge","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/taux-de-marge\/","title":{"rendered":"Conna\u00eetre et ma\u00eetriser votre taux de marge"},"content":{"rendered":"<p><i><span class=\"exergue\">Tous les dirigeants, quelle que soit leur activit\u00e9 et particuli\u00e8rement les commer\u00e7ants, doivent conna\u00eetre leur taux de marge et leur marge en valeur, afin de d\u00e9terminer leur prix de vente et appr\u00e9cier leur rentabilit\u00e9.<\/span> Dans cet article, Valoxy, cabinet d&rsquo;expertise comptable dans les Hauts de France, fait le point sur quelques notions simples et souvent utilis\u00e9es qui doivent \u00eatre connues de tous les dirigeants.<\/i><\/p>\n<h2>La marge commerciale, commun\u00e9ment appel\u00e9e \u00ab\u00a0la marge\u00a0\u00bb<\/h2>\n<p><span class=\"exergue\">La marge commerciale d\u2019un produit correspond \u00e0 la diff\u00e9rence entre le prix d\u2019achat H.T. et le prix de vente H.T<\/span>. Plus la marge est \u00e9lev\u00e9e, meilleure sera la <a title=\"Le seuil de rentabilit\u00e9 (ou point mort), un indicateur indispensable\" href=\"https:\/\/valoxy.org\/blog\/le-seuil-de-rentabilite-ou-point-mort-un-indicateur-indispensable\/\" target=\"_blank\" rel=\"noopener noreferrer\">rentabilit\u00e9 de l\u2019entreprise<\/a>.<\/p>\n<p align=\"center\"><code><b>Prix de Vente H.T. \u2013 Prix d\u2019achat = Marge commerciale<\/b><\/code><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-6367 alignleft\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/09\/part-camembert-200x150.jpg\" alt=\"taux de marge\" width=\"84\" height=\"61\" \/>Un produit achet\u00e9 120 \u20ac et vendu 200 \u20ac aura une marge commerciale de 80 \u20ac (200-120).<\/p>\n<p>En fait, <span class=\"exergue\">le<strong> taux de marge<\/strong> brute correspond \u00e0 la marge commerciale en pourcentage<\/span>. Il suffit de diviser la marge calcul\u00e9e (80) par le prix de vente (200) et de multiplier le tout par 100. Vous obtenez dans notre exemple un taux de 40 %\u00a0: (80\/200) * 100 %.<\/p>\n<p align=\"center\"><code><b>Taux de Marge = (Marge Commerciale \/ Co\u00fbt d\u2019achat H.T.) * 100<\/b><\/code><\/p>\n<p><span class=\"exergue\">Le <strong>taux de marge<\/strong> est un indicateur important car il permet de pouvoir se comparer avec d\u2019autres entreprises d&rsquo;un m\u00eame secteur.<\/span> Il d\u00e9pend de votre capacit\u00e9 \u00e0 bien acheter (le prix d\u2019achat baisse souvent en fonction des volumes) mais aussi de votre capacit\u00e9 \u00e0 bien vendre (plus vous vendrez cher, plus votre taux de marge sera \u00e9lev\u00e9).<\/p>\n<figure id=\"attachment_6368\" aria-describedby=\"caption-attachment-6368\" style=\"width: 164px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-6368\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/09\/pourcentage.jpg\" alt=\"loyer\" width=\"164\" height=\"200\" \/><figcaption id=\"caption-attachment-6368\" class=\"wp-caption-text\">loyer<\/figcaption><\/figure>\n<p><span style=\"color: #ff6600;\">Quelle marge appliquer ? Voici quelques taux moyens (ou coefficients de marge), dans certains secteurs d&rsquo;activit\u00e9 :<\/span><\/p>\n<ul>\n<li>Marge Habillement\u00a0: 43 %<\/li>\n<li>Marge Boulangerie p\u00e2tisserie\u00a0: 71 %<\/li>\n<li>Dans le secteur des Opticiens : 60 %<\/li>\n<li>Marge Boucherie\u00a0: 56 %<\/li>\n<li>Marge Alimentation g\u00e9n\u00e9rale\u00a0: 28 %<\/li>\n<li>La marge Menuiserie : 61 %<\/li>\n<li>Marge Peinture\u00a0: 80 %<\/li>\n<\/ul>\n<p>Il est important de pouvoir <span class=\"exergue\">comparer votre <strong>taux de marge brute (ou marge commerciale)<\/strong> avec la moyenne de votre secteur afin de mesurer la performance de votre entreprise.<\/span><\/p>\n<h2>La marge nette<\/h2>\n<p><span class=\"exergue\">La marge nette est le r\u00e9sultat que r\u00e9alise l\u2019entreprise \u00e0 chaque fois qu\u2019elle vend un produit<\/span>. Par exemple une soci\u00e9t\u00e9 r\u00e9alise un chiffre d\u2019affaires\u00a0 de 1 000 000 \u20ac et un b\u00e9n\u00e9fice de 80 000 \u20ac, la marge nette est alors de 8 %. Lorsque la soci\u00e9t\u00e9 vend un produit 100 \u20ac, elle r\u00e9alise un <strong>taux de marge<\/strong> nette de 8 % soit 8 \u20ac.<\/p>\n<p align=\"center\"><code><b>Taux de marge nette = (R\u00e9sultat net\/Chiffre d\u2019affaires H.T.) * 100 %<\/b><\/code><\/p>\n<p align=\"center\"><code><b>Marge nette par produit = Prix de vente H.T. * Taux de marge nette<\/b><\/code><\/p>\n<h2><b>Le coefficient multiplicateur<\/b><\/h2>\n<p>Les commer\u00e7ants utilisent cette notion. Ils pr\u00e9f\u00e8rent en effet parler en \u00ab\u00a0coefficient multiplicateur\u00a0\u00bb plut\u00f4t qu\u2019en taux de marge commerciale. Ils vous diront \u00ab qu\u2019ils prennent un coefficient de 2 (\u00ab\u00a0coef 2\u00a0\u00bb) sur un produit \u00bb. <span class=\"exergue\">Le coefficient multiplicateur permet de calculer le prix de vente \u00e0 partir du prix d\u2019achat H.T.<\/span><\/p>\n<p align=\"center\"><code><b>Prix d\u2019achat H.T. * Coefficient multiplicateur = Prix de vente T.T.C.<\/b><\/code><\/p>\n<p>Un produit achet\u00e9 100 \u20ac H.T. se vend 300 \u20ac T.T.C. si le commer\u00e7ant choisit un coefficient multiplicateur\u00a0 de 3.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-5282 size-large alignleft\" style=\"margin-right: 10px;\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/02\/taux-de-marge-200x193.png\" alt=\"taux de marge\" width=\"200\" height=\"193\" \/><\/p>\n<p>Lorsqu&rsquo;on veut <span class=\"exergue\">calculer le <strong>taux de marge<\/strong> \u00e0 partir du coefficient multiplicateur<\/span>, il suffit d\u2019appliquer la formule suivante\u00a0:<\/p>\n<div><code><b>(Prix de vente T.T.C.\/ (1 + taux de TVA) \u2013 Prix d\u2019achat) \u00a0\/ (Prix de vente T.T.C.\/ (1 + taux de TVA))<\/b><\/code><\/div>\n<p>Pour simplifier, reprenons notre exemple d\u2019un produit vendu 300 \u20ac T.T.C. Il convient de conna\u00eetre le prix de vente H.T. puisque la TVA sera revers\u00e9e au Tr\u00e9sor Public. Si le taux de TVA est de 19.6 % :<\/p>\n<ul>\n<li>Prix de vente H.T.\u00a0: 300 \/ 1.196 = 250.83<\/li>\n<li>Calcul de la marge brute\u00a0: 250.83-100 = 150.83<\/li>\n<li>Calcul du taux de marge\u00a0: 150.83\/250.83 = 60.10 %<\/li>\n<\/ul>\n<p>Un coefficient de 3 correspond \u00e0 un taux de marge de 60 %, c\u2019est la marge brute moyenne des opticiens et des menuisiers.<\/p>\n<p>Chaque entrepreneur doit conna\u00eetre son taux moyen et celui de son secteur d\u2019activit\u00e9. N\u2019h\u00e9sitez pas \u00e0 demander \u00e0 votre expert-comptable le taux de marge de votre profession, cela permettra de vous situer et \u00e9ventuellement de faire \u00e9voluer votre prix de vente.<\/p>\n<p>[cta]Besoin d&rsquo;aide pour d\u00e9finir votre taux de marge ?[\/cta]<\/p>\n<p>Pour plus d\u2019informations sur les marges et les coefficients, consultez nos articles sur le blog Valoxy\u00a0:<\/p>\n<ul>\n<li><a href=\"https:\/\/valoxy.org\/blog\/le-seuil-de-rentabilite-ou-point-mort-un-indicateur-indispensable\/\" target=\"_blank\" rel=\"noopener noreferrer\">Le seuil de rentabilit\u00e9 (ou point mort), un indicateur indispensable<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/les-ratios-du-compte-de-resultat\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quels sont les principaux ratios du compte de r\u00e9sultat ?<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/charges-fixes-charges-variables-comment-distinguer-04112014avallau1\/\" target=\"_blank\" rel=\"noopener noreferrer\">Comment distinguer les charges fixes et les charges variables\u00a0?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tous les dirigeants, quelle que soit leur activit\u00e9 et particuli\u00e8rement les commer\u00e7ants, doivent conna\u00eetre leur taux de marge et leur marge en valeur, afin de d\u00e9terminer leur prix de vente et appr\u00e9cier leur rentabilit\u00e9. Dans cet article, Valoxy, cabinet d&rsquo;expertise&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Connaitre et ma\u00eetriser votre taux de marge<\/title>\n<meta name=\"description\" content=\"Tous les dirigeants, quelle que soit leur activit\u00e9, doivent conna\u00eetre leur taux marge pour fixer le prix de vente et appr\u00e9cier la rentabilit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/valoxy.org\/blog\/taux-de-marge\/\" \/>\n<meta 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