{"id":6173,"date":"2013-08-29T15:15:55","date_gmt":"2013-08-29T13:15:55","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=6173"},"modified":"2025-07-29T15:51:14","modified_gmt":"2025-07-29T13:51:14","slug":"5-conseils-pratiques-bien-rediger-web","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/5-conseils-pratiques-bien-rediger-web\/","title":{"rendered":"Conseils pour bien r\u00e9diger sur le web"},"content":{"rendered":"<p>Ca y est ! Vous \u00eates d\u00e9cid\u00e9, pr\u00eat, les mains devant le clavier, \u00e0 d\u00e9gainer vos plus beaux arguments pour pr\u00e9senter votre entreprise, vos produits ou vos services ! Mais savez-vous que r\u00e9diger sur<span class=\"exergue\">\u00a0le web est un exercice un peu particulier<\/span> ? Savez-vous qu\u2019on \u00e9crit pas pour le web de la m\u00eame mani\u00e8re que l&rsquo;on \u00e9crit pour un autre support ?<\/p>\n<p>Vous n\u2019y aviez pas song\u00e9 ? Pas de panique, <span class=\"exergue\">Valoxy, cabinet d&rsquo;expertise comptable dans les Hauts de France, explique dans cet article quelques bonnes pratiques pour savoir comment r\u00e9diger sur le web<\/span> :<\/p>\n<ul>\n<li>Technique de la pyramide invers\u00e9e<\/li>\n<li>Mise en relief du contenu<\/li>\n<li>Champ lexical et vocabulaire \u00e0 employer<\/li>\n<li>Organisation et structure des pages<\/li>\n<li>Texte d\u2019ancrage<\/li>\n<\/ul>\n<p>Vous gagnerez ainsi en visibilit\u00e9 et optimiserez durablement\u00a0votre r\u00e9f\u00e9rencement naturel. <strong><span class=\"exergue\">Car \u00eatre visible dans les r\u00e9sultats des moteurs de recherche, c\u2019est d\u00e9velopper sa notori\u00e9t\u00e9, son trafic, ses \u00ab\u00a0leads\u00a0\u00bb et ses ventes.<\/span><\/strong><\/p>\n<p>Pour cela, gardez en t\u00eate qu\u2019il faut r\u00e9pondre prioritairement aux attentes des internautes mais \u00e9galement \u00e0 celles des moteurs de recherche.<\/p>\n<h2><\/h2>\n<h2><b>La technique de la pyramide invers\u00e9e\u00a0<\/b><\/h2>\n<p><strong><span class=\"exergue\">Allez \u00e0 l\u2019essentiel, commencez par la conclusion\u00a0!<\/span><\/strong><\/p>\n<p>Abordez l\u2019information la plus pertinente d\u00e8s le d\u00e9part et d\u00e9taillez-la par la suite.<\/p>\n<p><strong><span class=\"exergue\">L\u2019objectif est de retenir l\u2019attention de l\u2019internaute et de lui donner envie de lire la suite.<\/span><\/strong><\/p>\n<p>Tenez compte du comportement de l\u2019internaute (zapping)\u00a0:<\/p>\n<ul>\n<li><span class=\"exergue\">Privil\u00e9giez les textes courts.<\/span> Ils se comprennent et se retiennent plus facilement.<\/li>\n<li><span class=\"exergue\">Proposez des contenus de qualit\u00e9<\/span> c&rsquo;est-\u00e0-dire des informations v\u00e9rifi\u00e9es, cr\u00e9dibles, correctement r\u00e9dig\u00e9es, \u00e0 jour et bien pr\u00e9sent\u00e9es.<\/li>\n<li>P<span class=\"exergue\">rivil\u00e9giez des contenus attractifs<\/span> pour \u00e9viter la perte d&rsquo;int\u00e9r\u00eat de l\u2019internaute. Ex : informations exclusives, t\u00e9moignages, actualit\u00e9s, avis des internautes \u2026<\/li>\n<li><span class=\"exergue\">Enrichissez de mots cl\u00e9s strat\u00e9giques les 3 premi\u00e8res lignes<\/span> (30 \u00e0 50 premiers mots) de votre contenu.<\/li>\n<\/ul>\n<h2><b>La mise en relief\u00a0du contenu <\/b><\/h2>\n<p>Rien de plus d\u00e9sagr\u00e9able que de lire un bloc de texte sans mise en forme : <strong><span class=\"exergue\">Facilitez la lecture de vos internautes.<\/span><\/strong><\/p>\n<ul>\n<li><span class=\"exergue\">A\u00e9rez votre contenu\u00a0:<\/span> retour \u00e0 la ligne, mise en forme du texte, paragraphe, indentation\u2026<\/li>\n<li><span class=\"exergue\">Ins\u00e9rez des paragraphes courts,<\/span><\/li>\n<li><span class=\"exergue\">Organisez votre contenu \u00e0 l\u2019aide de\u00a0\u00bb <em>puces<\/em>\u00a0\u00bb <\/span><\/li>\n<li><span class=\"exergue\">Appliquez un effet \u00ab\u00a0gras\u00a0\u00bb<\/span> sur vos mots ou expressions cl\u00e9s \u00e0 l\u2019aide des balises &lt;strong&gt;. Elles renfonceront leur importance et donneront du poids \u00e0 votre texte.<\/li>\n<li><span class=\"exergue\"><strong>Evitez l&rsquo;utilisation de majuscules dans les titres ou les textes<\/strong>.<\/span> Cette pratique ralentit consid\u00e9rablement la lecture.<\/li>\n<li><span class=\"exergue\">Ins\u00e9rez des liens vers d\u2019autres pages dans vos textes.<\/span> Vous inciterez ainsi l\u2019internaute \u00e0 parcourir votre site.<\/li>\n<\/ul>\n<h2><b>Champ lexical et vocabulaire \u00e0 employer <\/b><\/h2>\n<ul>\n<li><span class=\"exergue\">D\u00e9clinez la racine de vos mots cl\u00e9s au pluriel,<\/span> au singulier, au futur, au conditionnel, au f\u00e9minin\u2026<\/li>\n<li><span class=\"exergue\">Utilisez des synonymes.<\/span><\/li>\n<li><span class=\"exergue\">Adoptez un vocabulaire simple et compr\u00e9hensible de tous.<\/span> Evitez tout jargon et \u00a0invention de nouveaux mots.<\/li>\n<li><span class=\"exergue\">Evitez les fautes de grammaire et d\u2019orthographe<\/span><\/li>\n<li><span class=\"exergue\">N\u2019abusez pas des mots cl\u00e9s<\/span> sous peine d\u2019\u00eatre p\u00e9nalis\u00e9 par les moteurs de recherche.<\/li>\n<\/ul>\n<h2><b>Organisation et structure de vos pages<\/b><\/h2>\n<p><span class=\"exergue\"><img decoding=\"async\" class=\"wp-image-3244 size-large alignright\" style=\"margin-right: 20px;\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/05\/projet-creation-entreprise-194x200.png\" alt=\"indicateur\" width=\"194\" height=\"200\" \/><\/span><\/p>\n<ul>\n<li><span class=\"exergue\">Structurez vos pages<\/span> avec un titre principal et des sous titres.<\/li>\n<li><span class=\"exergue\">Chaque page doit avoir son propre titre.<\/span> Celui-ci doit tenir sur une ligne. Il est repr\u00e9sent\u00e9 par la balise h1 qui doit imp\u00e9rativement \u00eatre unique. Les sous-titres, quant \u00e0 eux, sont repr\u00e9sent\u00e9s par les balises h2, h3, h4.<\/li>\n<li><span class=\"exergue\">Un titre doit \u00eatre court<b> <\/b>(4-10 mots), informatif et riche en mots-clefs<\/span><\/li>\n<li><span class=\"exergue\">Structurez votre contenu<\/span> en paragraphes \u00e0 l\u2019aide des balises &lt;p&gt;Mon paragraphe &lt;\/p&gt;.<\/li>\n<\/ul>\n<h2><b>Texte d\u2019ancrage <\/b><\/h2>\n<p><strong><span class=\"exergue\">Portez une attention particuli\u00e8re aux textes d\u2019ancrage de vos liens.<\/span><\/strong> Vous savez, celui qui s\u2019affiche pour les utilisateurs et sur lequel ils peuvent cliquer.<\/p>\n<ul>\n<li><span class=\"exergue\">Employez des mots ou expressions cl\u00e9s,<\/span><\/li>\n<li><span class=\"exergue\">Evitez les termes g\u00e9n\u00e9riques<\/span> \u00ab cliquez ici \u00bb ou \u00ab lire la suite \u00bb,<\/li>\n<li><span class=\"exergue\">Privil\u00e9giez un texte descriptif,<\/span><\/li>\n<li><span class=\"exergue\">Ne pas mettre l\u2019url de la page comme texte d\u2019ancrage,<\/span><\/li>\n<\/ul>\n<p><b>En bref\u00a0: <\/b><\/p>\n<p><span class=\"exergue\"><b>Ecrire naturellement<\/b><\/span>, car l&rsquo;usage abusif de mots cl\u00e9s peut \u00eatre p\u00e9nalis\u00e9 par les moteurs de recherche <span class=\"exergue\"><b>e<\/b><b>t \u00e9crire simplement<\/b>,<\/span> sans jargon, en utilisant des mots susceptibles d&rsquo;\u00eatre recherch\u00e9s pour r\u00e9pondre au mieux aux attentes des internautes.<\/p>\n<p class=\"p1\"><span class=\"s1\">Cet article vous a \u00e9t\u00e9 utile ? Comment r\u00e9diger sur le web ? Pour plus d\u2019informations sur la r\u00e9daction, retrouvez nos articles sur le blog de Valoxy :<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/rediger-business-plan\/\"><span class=\"s3\">Comment r\u00e9diger un business plan ?<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/comment-rediger-le-proces-verbal-dune-assemblee-generale\/\"><span class=\"s3\">Comment r\u00e9diger le proc\u00e8s-verbal d\u2019une assembl\u00e9e g\u00e9n\u00e9rale ?<\/span><\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ca y est ! Vous \u00eates d\u00e9cid\u00e9, pr\u00eat, les mains devant le clavier, \u00e0 d\u00e9gainer vos plus beaux arguments pour pr\u00e9senter votre entreprise, vos produits ou vos services ! Mais savez-vous que r\u00e9diger sur\u00a0le web est un exercice un peu&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conseils pour bien r\u00e9diger sur le web | Blog Valoxy - Expertise comptable<\/title>\n<meta name=\"description\" content=\"R\u00e9diger sur le web est un exercice diff\u00e9rent des autres supports. 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