{"id":60637,"date":"2022-03-03T08:30:33","date_gmt":"2022-03-03T07:30:33","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=60637"},"modified":"2024-06-13T16:06:04","modified_gmt":"2024-06-13T14:06:04","slug":"community-manager-un-metier-strategique","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/community-manager-un-metier-strategique\/","title":{"rendered":"Community manager, un m\u00e9tier strat\u00e9gique"},"content":{"rendered":"<p>Avez-vous d\u00e9j\u00e0 entendu parler du m\u00e9tier de community manager\u00a0? Cette profession, souvent point\u00e9e du doigt par les personnes \u00e9trang\u00e8res au domaine de la communication, est victime d\u2019id\u00e9es re\u00e7ues totalement injustifi\u00e9es. On entend souvent, en effet, que la principale mission du community manager est <em>\u201cde se balader sur Facebook toute la journ\u00e9e<\/em><em>\u201d.<\/em><\/p>\n<p>\u00catre community manager ne se r\u00e9sume pas \u00e0 passer son temps sur les r\u00e9seaux sociaux ! C\u2019est bien plus complexe &#8211; et complet &#8211; qu\u2019il n\u2019y para\u00eet.<\/p>\n<p>Valoxy, cabinet d\u2019expertise comptable dans les Hauts de France, explique dans cet article les diff\u00e9rentes missions de ce m\u00e9tier, et son int\u00e9r\u00eat primordial pour l\u2019entreprise.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Quel est le<\/strong><strong> r\u00f4le<\/strong><strong> du community manager<\/strong><strong>\u00a0<\/strong><strong>?<\/strong><\/h2>\n<p>Le community manager est <strong>le porte-parole d<\/strong><strong>\u2019<\/strong><strong>une entreprise sur les r\u00e9seaux sociaux<\/strong>. C\u2019est celui qui va permettre <strong>de d<\/strong><strong>\u00e9velopper et de fid\u00e9liser une communaut\u00e9. Il<\/strong> <strong>g<\/strong><strong>\u00e8<\/strong><strong>re l<\/strong><strong>\u2019<\/strong><strong>e-r<\/strong><strong>\u00e9putation de l<\/strong><strong>\u2019<\/strong><strong>entreprise<\/strong>. Il a un r\u00f4le d\u2019\u00e9change entre l\u2019entreprise et les utilisateurs qui r\u00e9agissent constamment aux nouvelles publications, aux nouveaux contenus et aux annonces de l\u2019entreprise.<\/p>\n<p>Ses principales missions sont\u00a0:<\/p>\n<ul>\n<li><strong>Faire conna\u00eetre<\/strong> l\u2019entreprise sur les r\u00e9seaux sociaux,<\/li>\n<li><strong>Cr\u00e9er du contenu <\/strong>afin de susciter l\u2019engagement des utilisateurs qui suivent l\u2019entreprise, et attirer de nouvelles personnes,<\/li>\n<li><strong>Faire de la veille<\/strong> afin de rester \u00e0 jour sur les diff\u00e9rentes tendances, utiliser les nouvelles plateformes et parfois aussi analyser les concurrents,<\/li>\n<li><strong>Analyser les donn\u00e9es <\/strong>tr\u00e8s r\u00e9guli\u00e8rement afin de comprendre ce qui a march\u00e9 ou non et ainsi am\u00e9liorer les contenus,<\/li>\n<li><strong>G\u00e9rer l\u2019image de l\u2019entreprise <\/strong>sur le web, et g\u00e9rer les critiques afin d\u2019\u00e9viter des \u201cbad buzz\u201d,<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Un travail d<\/strong><strong>\u2019<\/strong><strong>analyse<\/strong><\/h2>\n<p><strong>Ainsi, l<\/strong>a profession ne se limite pas seulement \u00e0 la cr\u00e9ation de contenus. Une part importante de veille est n\u00e9cessaire. Celle-ci va notamment permettre de g\u00e9rer l\u2019e-r\u00e9putation de l\u2019entreprise, primordiale aujourd\u2019hui.<\/p>\n<p>L\u2019e-r\u00e9putation est la notori\u00e9t\u00e9 dont jouit l\u2019entreprise sur le web. Elle va permettre d\u2019accro\u00eetre la \u201czone d\u2019action\u201d de l\u2019entreprise, et de d\u00e9velopper ses valeurs. Il faut donc bien analyser les tendances actuelles ainsi que les formats \u201cqui marchent\u201d pour que le message soit transmis de la meilleure fa\u00e7on possible. Comme les r\u00e9seaux sociaux et les tendances sont en constante \u00e9volution, la veille sert \u00e0 rester au go\u00fbt du jour, et aussi \u00e0 ma\u00eetriser les critiques possibles.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Un m<\/strong><strong>\u00e9tier de responsabilit\u00e9<\/strong><strong>s<\/strong><\/h2>\n<p>La profession est en transformation perp\u00e9tuelle. Elle n\u00e9cessite de savoir s\u2019adapter, de rester \u00e0 l\u2019\u00e9coute des innovations, des nouveaux outils sur les r\u00e9seaux sociaux, et, surtout, des nouvelles tendances.<\/p>\n<p>Le community manager porte sur ses \u00e9paules de lourdes responsabilit\u00e9s, car c\u2019est lui qui transmet l\u2019image de l\u2019entreprise \u00e0 l\u2019ext\u00e9rieur. S\u2019il poste ou tient des propos qui sont par la suite mal per\u00e7us par les utilisateurs, c\u2019est l\u2019image de l\u2019entreprise qui en fera les frais.<\/p>\n<p>Il est donc essentiel d\u2019avoir un esprit critique et une bonne qualit\u00e9 r\u00e9dactionnelle, afin de s\u2019adapter \u00e0 la cible, et de d\u00e9livrer de la meilleure fa\u00e7on possible aux internautes le message que l\u2019on veut faire passer. Ce n\u2019est pas comme un compte personnel ! Il faut en effet toujours rester poli et courtois, m\u00eame face aux critiques ! Sur internet, tout ce qui est dit peut se retourner contre son auteur.<\/p>\n<p>Plus l\u2019entreprise gagne en abonn\u00e9s et en visibilit\u00e9, plus il sera difficile de satisfaire tout le monde. Il faut donc savoir prendre du recul car les critiques peuvent \u00eatre dures derri\u00e8re un \u00e9cran. Il faut apprendre \u00e0 s\u00e9parer les critiques infond\u00e9es, ou sans but pr\u00e9cis, des critiques constructives qui permettront au community manager de\u00a0 perfectionner sa fa\u00e7on de communiquer.<\/p>\n<h4>Cr\u00e9ativit\u00e9<\/h4>\n<p>Dans ce domaine, la cr\u00e9ativit\u00e9 est primordiale pour se d\u00e9marquer des concurrents, et se renouveler constamment afin de ne pas tomber dans une routine. Il est donc primordial de ma\u00eetriser des logiciels de cr\u00e9ation graphique, afin de d\u00e9velopper des visuels qui vous ressemblent, et qui seront fid\u00e8les au message que vous voulez faire passer, qu\u2019il s\u2019agisse d\u2019une image ou d\u2019une vid\u00e9o\u2026.<\/p>\n<p>Ainsi, le community manager n\u2019est alors plus seulement une personne \u00ab qui se balade sur Facebook \u00bb&#8230; Mais plut\u00f4t celle qui sera charg\u00e9e de d\u00e9velopper la strat\u00e9gie digitale de l\u2019entreprise. Ainsi elle transmettra sur le web l\u2019image de l\u2019entreprise et ses valeurs, afin de toucher le plus de personnes possibles. Et cela tout en veillant \u00e0 ce que l\u2019image de l\u2019entreprise soit respect\u00e9e.<\/p>\n<p>&nbsp;<\/p>\n<p>Cet article vous a int\u00e9ress\u00e9 ? Dites-le nous dans les commentaires ci-apr\u00e8s ! Et retrouvez nos autres articles sur notre blog :<\/p>\n<ul>\n<li><a href=\"https:\/\/valoxy.org\/blog\/les-enjeux-de-la-marque-employeur\/\">Les enjeux de la marque employeur<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/linkedin-levier-de-communication-incontournable\/\">Linkedin, levier de communication incontournable<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/reseaux-entreprises\/\">Les r\u00e9seaux d\u2019entreprises : l\u2019avenir de l\u2019\u00e9conomie ?<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/la-communication-corporate\/\">La communication corporate<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/tpe-pme-strategie-de-communication-adopter\/\">TPE\/PME : quelle strat\u00e9gie de communication adopter ?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Avez-vous d\u00e9j\u00e0 entendu parler du m\u00e9tier de community manager\u00a0? Cette profession, souvent point\u00e9e du doigt par les personnes \u00e9trang\u00e8res au domaine de la communication, est victime d\u2019id\u00e9es re\u00e7ues totalement injustifi\u00e9es. On entend souvent, en effet, que la principale mission du&#8230;<\/p>\n","protected":false},"author":1,"featured_media":60638,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-60637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Community manager, un m\u00e9tier strat\u00e9gique | Blog Valoxy - Expertise comptable<\/title>\n<meta name=\"description\" content=\"Le community manager est le porte-parole d\u2019une entreprise sur les r\u00e9seaux sociaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/valoxy.org\/blog\/community-manager-un-metier-strategique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Community manager, un m\u00e9tier strat\u00e9gique | Blog Valoxy - Expertise comptable\" \/>\n<meta property=\"og:description\" content=\"Le community manager est le porte-parole d\u2019une entreprise sur les r\u00e9seaux sociaux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/valoxy.org\/blog\/community-manager-un-metier-strategique\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Valoxy - Expertise comptable\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Valoxy\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-03T07:30:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-13T14:06:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2022\/03\/community-manager-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Expert-comptable Valoxy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Expert-comptable Valoxy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/valoxy.org\/blog\/community-manager-un-metier-strategique\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/valoxy.org\/blog\/community-manager-un-metier-strategique\/\"},\"author\":{\"name\":\"Expert-comptable Valoxy\",\"@id\":\"https:\/\/valoxy.org\/blog\/#\/schema\/person\/d285f250195f45509ceac046366fcc4a\"},\"headline\":\"Community manager, un m\u00e9tier strat\u00e9gique\",\"datePublished\":\"2022-03-03T07:30:33+00:00\",\"dateModified\":\"2024-06-13T14:06:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/valoxy.org\/blog\/community-manager-un-metier-strategique\/\"},\"wordCount\":871,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/valoxy.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/valoxy.org\/blog\/community-manager-un-metier-strategique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2022\/03\/community-manager-1.jpg\",\"articleSection\":[\"Gestion\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/valoxy.org\/blog\/community-manager-un-metier-strategique\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/valoxy.org\/blog\/community-manager-un-metier-strategique\/\",\"url\":\"https:\/\/valoxy.org\/blog\/community-manager-un-metier-strategique\/\",\"name\":\"Community manager, un m\u00e9tier strat\u00e9gique | Blog Valoxy - 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