{"id":27459,"date":"2019-07-18T00:30:15","date_gmt":"2019-07-17T22:30:15","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=27459"},"modified":"2024-06-13T16:06:30","modified_gmt":"2024-06-13T14:06:30","slug":"linvestissement-socialement-responsable-isr","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/linvestissement-socialement-responsable-isr\/","title":{"rendered":"L\u2019Investissement Socialement Responsable (ISR)"},"content":{"rendered":"<p>L\u2019Investissement Socialement Responsable (ISR) met en avant l\u2019importance de la notion de \u201cd\u00e9veloppement durable\u201d. Il fait \u00e9voluer le regard de la soci\u00e9t\u00e9 sur la fa\u00e7on dont les entreprises sont g\u00e9r\u00e9es. L\u2019impact social et environnemental des entreprises tient donc une place de plus en plus importante dans leur \u00e9valuation financi\u00e8re ou non financi\u00e8re.<\/p>\n<p>Valoxy, cabinet d\u2019expertise comptable dans les Hauts de France, revient dans cet article sur l\u2019Investissement Socialement Responsable (ISR).<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>D\u00e9finition\u00a0: <\/strong><\/h2>\n<p>L\u2019association fran\u00e7aise de la gestion financi\u00e8re d\u00e9finit l&rsquo;ISR (Investissement Socialement Responsable) comme un placement qui vise \u00e0 concilier performance \u00e9conomique et impact social et environnemental. En finan\u00e7ant les entreprises (et les entit\u00e9s publiques) qui contribuent au d\u00e9veloppement durable, quels que soient leurs secteurs d\u2019activit\u00e9, l\u2019ISR influence la gouvernance et le comportement des acteurs \u00e9conomiques <strong>et favorise une \u00e9conomie responsable. <\/strong>Les \u201cfonds ISR\u201d r\u00e9pondent ainsi \u00e0 une double s\u00e9lection, financi\u00e8re et extra-financi\u00e8re.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Les diff\u00e9rentes formes d\u2019ISR\u00a0:<\/strong><\/h2>\n<ul>\n<li><u>L\u2019approche ESG<\/u>\u00a0:<\/li>\n<\/ul>\n<p>C\u2019est la m\u00e9thode la plus r\u00e9pandue en France. L\u2019acronyme ESG renvoie aux notions d\u2019<strong>E<\/strong>nvironnement, de <strong>S<\/strong>ocial, et de <strong>G<\/strong>ouvernance. L\u2019investisseur privil\u00e9gie ainsi les acteurs qui ont les meilleurs r\u00e9sultats en mati\u00e8re de d\u00e9veloppement durable, d\u2019implication sociale et de gouvernance d\u2019entreprise. Cette approche est \u00e9galement appel\u00e9e \u201cbest-in-class\u201d.<\/p>\n<ul>\n<li><u>L\u2019exclusion<\/u>\u00a0:<\/li>\n<\/ul>\n<p>L\u2019ISR est n\u00e9 dans la tradition anglo-saxonne, et en particulier dans les milieux religieux. Ceux-ci ont rapidement exclu certains secteurs comme l\u2019esclavage, l\u2019alcool ou le tabac.<\/p>\n<p>L\u2019approche actuelle de cette m\u00e9thode\u00a0 regroupe, d\u2019une part, les exclusions normatives, consistant \u00e0 exclure les entreprises qui ne respectent pas certaines conventions internationales (les Droits de l\u2019homme, le Pacte Mondial, etc.), et d\u2019autre part les exclusions sectorielles visant \u00e0 exclure les entreprises de secteurs d\u2019activit\u00e9s jug\u00e9s n\u00e9fastes pour la soci\u00e9t\u00e9 ou l\u2019environnement (le tabac, le charbon, l\u2019armement, la pornographie, etc.).<\/p>\n<ul>\n<li><u>L\u2019approche th\u00e9matique<\/u>\u00a0:<\/li>\n<\/ul>\n<p>A l\u2019inverse de l\u2019exclusion, l\u2019approche th\u00e9matique est \u201cpositive\u201d. Elle vise les entreprises engag\u00e9es dans des th\u00e8mes comme l\u2019\u00e9nergie renouvelable, l\u2019eau, la sant\u00e9, etc.<\/p>\n<ul>\n<li>\u201c<u>L\u2019impact investing\u201d<\/u>\u00a0:<\/li>\n<\/ul>\n<p>Cette strat\u00e9gie d\u2019investissement (en fran\u00e7ais \u201cinvestissement \u00e0 impact social) vise \u00e0 g\u00e9n\u00e9rer des synergies entre l\u2019impact social, environnemental et soci\u00e9tal. Elle oblige les entreprises \u00e0 se fixer des objectifs sociaux prioritaires, mesurables, et qui seront suivis dans le temps.<\/p>\n<ul>\n<li><u>L\u2019engagement actionnarial<\/u> :<\/li>\n<\/ul>\n<p>C\u2019est un \u00ab actionnariat actif \u00bb, voire un \u00ab activisme actionnarial \u00bb, qui utilise tous les moyens de pression pour faire valoir ses vues. Il peut s&rsquo;agir d&rsquo;une communication publique sur l\u2019avancement des engagements de l\u2019entreprise et ses insuffisances. Ce sont les questions qui d\u00e9rangent en AG, ou encore une campagne de presse, le d\u00e9sinvestissement, etc.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Les agences de notation extra-financi\u00e8re\u00a0:<\/strong><\/h2>\n<p>De nombreuses agences de notation extra-financi\u00e8re ont vu le jour au cours des ann\u00e9es 2000. Vigeo Eiris (pr\u00e9sid\u00e9e par Nicole Notat), SAM CSA ou encore Novethics\u00a0 \u00e9valuent les entreprises en suivant les crit\u00e8res ESG (Environnementaux, Sociaux et de Gouvernance) et en leur attribuant une note.<\/p>\n<p>Pour cela, elles ont recours \u00e0 l\u2019analyse des documents internes de l\u2019entreprise mais enqu\u00eatent \u00e9galement aupr\u00e8s de ses parties prenantes.<\/p>\n<p>Certains portent cependant un regard critique sur ces agences, dont les \u00e9valuations sont parfois irr\u00e9guli\u00e8res. Il peut se passer en effet plusieurs ann\u00e9es avant que l\u2019index d\u2019une entreprise ne soit r\u00e9actualis\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Les avantages de l\u2019ISR\u00a0: <\/strong><\/h2>\n<ul>\n<li>Investissement \u00e0 long terme plus s\u00fbr,<\/li>\n<li>Favorise la protection de l\u2019environnement,<\/li>\n<li>Attractif pour les citoyens,<\/li>\n<li>Rentable sur le long terme,<\/li>\n<li>Exclut le financement de l\u2019armement, de la pornographie, de l\u2019alcool, etc.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Perspectives\u00a0: <\/strong><\/h2>\n<p>D\u2019apr\u00e8s une \u00e9tude IPSOS de septembre 2016, le concept d\u2019ISR reste encore peu ou mal connu du grand public, et 66% des investisseurs interrog\u00e9s d\u00e9claraient m\u00eame n\u2019en avoir jamais entendu parler !<\/p>\n<p>Cependant, de nombreuses \u00e9tudes d\u00e9montrent que les bonnes pratiques ESG (environnementales, sociales et de bonne gouvernance) ont un impact sur les performances financi\u00e8res \u00e0 long terme d\u2019une entreprise. En effet, les entreprises qui avaient, par le pass\u00e9, opt\u00e9 pour un comportement \u201cdiscutable\u201d en mati\u00e8re de gouvernance par exemple, encourent de plus grands risques lors de la survenance de crises, contrairement aux entreprises socialement responsables qui anticipent et pr\u00e9viennent ce type de risque.<\/p>\n<p>La loi PACTE pr\u00e9voit par ailleurs que, d\u2019ici 2022, les contrats d\u2019assurance-vie devront comprendre des \u201cunit\u00e9s de compte\u201d (UC) labellis\u00e9es ISR (investissement socialement responsable), puis vertes et solidaires, labellis\u00e9es TEEC (Transition \u00e9nerg\u00e9tique et \u00e9cologique pour le climat), afin de commencer \u00e0 r\u00e9orienter l\u2019assurance-vie vers la \u201cfinance durable\u201d. (Voir notre article \u00ab\u00a0<a href=\"https:\/\/valoxy.org\/blog\/labels-publics-isr-et-teec\/\">Que certifient les labels publics ISR et TEEC ?<\/a>\u00ab\u00a0)<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>En conclusion\u00a0:<\/strong><\/h2>\n<p>L\u2019ISR participe \u00e0 la diversification de l\u2019offre de gestion de fonds. M\u00eame si, \u00e0 ce titre, elle appara\u00eet aujourd\u2019hui comme un ph\u00e9nom\u00e8ne de niche, on peut, \u00e0 terme, s\u2019attendre \u00e0 une \u201cirradiation positive\u201d de l\u2019ensemble du march\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>Cet article vous a plu ? Dites le nous dans les commentaires ci-dessous ! Et retrouvez nos autres articles sur la responsabilit\u00e9 sociale des entreprises, l\u2019ISR, et les crit\u00e8res ESG sur le blog de Valoxy :<\/p>\n<ul>\n<li><a href=\"https:\/\/valoxy.org\/blog\/rse-et-les-pme\/\">La RSE dans les PME<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/rse-et-competitivite\/\">RSE et comp\u00e9titivit\u00e9<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/la-rse-et-les-createurs-dentreprise\/\">La RSE et les cr\u00e9ateurs d\u2019entreprise<\/a><\/li>\n<li><a class=\"mkd-pt-link\" href=\"https:\/\/valoxy.org\/blog\/petit-lexique-du-consommateur-responsable\/\" target=\"_self\" rel=\"noopener\">Petit lexique du consommateur responsable<\/a><\/li>\n<li><a class=\"mkd-pt-link\" href=\"https:\/\/valoxy.org\/blog\/la-rse-responsabilite-sociale-des-entreprises\/\" target=\"_self\" rel=\"noopener\">La RSE (Responsabilit\u00e9 Sociale des Entreprises)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Investissement Socialement Responsable (ISR) met en avant l\u2019importance de la notion de \u201cd\u00e9veloppement durable\u201d. Il fait \u00e9voluer le regard de la soci\u00e9t\u00e9 sur la fa\u00e7on dont les entreprises sont g\u00e9r\u00e9es. L\u2019impact social et environnemental des entreprises tient donc une place&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-27459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019Investissement Socialement Responsable (ISR) | Valoxy<\/title>\n<meta name=\"description\" content=\"L&#039;Investissement Socialement Responsable (ISR) vise \u00e0 concilier performance \u00e9conomique, impact social et environnemental de l&#039;entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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