{"id":24805,"date":"2018-11-13T00:30:38","date_gmt":"2018-11-12T23:30:38","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=24805"},"modified":"2025-10-10T16:48:37","modified_gmt":"2025-10-10T14:48:37","slug":"start-up-les-5-cles-dun-pitch-reussi","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/start-up-les-5-cles-dun-pitch-reussi\/","title":{"rendered":"Start-up : les 5 cl\u00e9s d\u2019un pitch r\u00e9ussi"},"content":{"rendered":"<p>Incontournable dans l\u2019univers des start-up, le pitch est LA pr\u00e9sentation orale de votre projet d\u2019entreprise, que vous d\u00e9clamerez dans tous les salons, tours de table et concours d\u2019entrepreneurs. Un pitch bien construit explique, en quelques minutes seulement, votre concept, son r\u00e9el int\u00e9r\u00eat sur le march\u00e9 et sa rentabilit\u00e9. Il suscite l\u2019int\u00e9r\u00eat des investisseurs et des partenaires commerciaux. Il leur donne envie d\u2019en savoir plus \u00e0 votre sujet. Bref, le pitch est le point de d\u00e9part de votre r\u00e9ussite entrepreneuriale.<\/p>\n<p>Valoxy, cabinet d\u2019expertise comptable dans les Hauts de France, vous aide \u00e0 r\u00e9ussir l\u2019exercice, gr\u00e2ce aux 5 \u00e9tapes d\u00e9taill\u00e9es dans cet article.<\/p>\n<h2>1.\u00a0\u00a0\u00a0\u00a0 \u00a0Expliquer votre valeur ajout\u00e9e sur le march\u00e9 vis\u00e9<\/h2>\n<p>Premi\u00e8rement, sachez qu\u2019un pitch ne dure que quelques minutes (certains concours imposent m\u00eame une seule et unique minute pour \u201cpitcher\u201d son projet devant une assembl\u00e9e). Dans ce contexte, l\u2019auditoire doit imm\u00e9diatement comprendre\u00a0:<\/p>\n<ul>\n<li>le march\u00e9 sur lequel vous \u00e9voluez<\/li>\n<li>le besoin auquel vous r\u00e9pondez<\/li>\n<li>la valeur ajout\u00e9e que vous apportez<\/li>\n<\/ul>\n<p>L\u2019astuce des \u201cpitcheurs\u201d consiste donc \u00e0 d\u00e9marrer leur discours en nommant le march\u00e9, puis en expliquant la carence qu\u2019ils y ont d\u00e9cel\u00e9e et la r\u00e9ponse qu\u2019ils apportent (leur concept d\u2019entreprise). Tout l\u2019int\u00e9r\u00eat du projet appara\u00eet ici en une seule phrase. Par ailleurs, \u00e9tayer cette \u00e9tape par une accroche ou par une exp\u00e9rience v\u00e9cue sera la touche concr\u00e8te qui suscitera l\u2019attention.<\/p>\n<p>Bref, pour d\u00e9marrer votre pitch, vous pouvez ais\u00e9ment raconter le v\u00e9cu qui vous a amen\u00e9 \u00e0 d\u00e9velopper ce projet, de la \u00ab\u00a0r\u00e9v\u00e9lation\u00a0\u00bb \u00e0 la solution que vous proposez.<\/p>\n<h2>2.\u00a0\u00a0\u00a0\u00a0 Montrer votre vision<\/h2>\n<p>Le pitch doit donner votre vision, que ce soit d\u00e8s le d\u00e9but, ou \u00e0 la fin de votre pr\u00e9sentation. La vision traduit vos ambitions \u00e0 long terme, vos valeurs, votre aspiration d\u2019entrepreneur. Elle est r\u00e9sum\u00e9e en une phrase-choc ou dans un slogan. \u00ab\u00a0<em>Toute l\u2019information mondiale en un seul clic<\/em>\u00a0\u00bb, par exemple, est la vision de Google telle qu\u2019elle a \u00e9t\u00e9 exprim\u00e9e par ses fondateurs. \u00ab\u00a0<em>L\u2019ordinateur \u00e0 port\u00e9e de tous<\/em>\u00a0\u00bb \u00e9tait la vision de Steve Jobs lorsqu\u2019il vendait ses premiers produits MacIntosh.<\/p>\n<p>La vision est un incontournable pour susciter l\u2019int\u00e9r\u00eat d\u2019un auditoire.<\/p>\n<h2><\/h2>\n<h2>3.\u00a0\u00a0\u00a0\u00a0 Montrer la coh\u00e9sion d\u2019\u00e9quipe<\/h2>\n<p>Un pitch explique les points forts et les \u00e9l\u00e9ments d\u00e9terminants pour la r\u00e9ussite de l\u2019entreprise. Et, pour les investisseurs et les business angels, le professionnalisme de l\u2019\u00e9quipe fondatrice est d\u00e9terminant pour d\u00e9clencher la volont\u00e9 d\u2019investir.<\/p>\n<p>Vous mettrez donc en avant les comp\u00e9tences des personnes participant au projet, leur compl\u00e9mentarit\u00e9 et leur connaissance du march\u00e9.<\/p>\n<h2>4.\u00a0\u00a0\u00a0\u00a0 Une synth\u00e8se pertinente du business plan<\/h2>\n<p>Globalement, un pitch complet passe en revue les \u00e9l\u00e9ments forts de votre business plan. Le rythme de votre pitch et le maintien d\u2019attention de l\u2019auditoire r\u00e9sident donc dans la tournure que vous adopterez pour r\u00e9sumer ces points. Argumentez chaque partie en quelques secondes, de l\u2019\u00e9tude de march\u00e9 \u00e0 la strat\u00e9gie commerciale puis au montant de votre plan de financement, en passant par le chiffre d\u2019affaires et la rentabilit\u00e9 pr\u00e9vus jusqu\u2019au choix du statut juridique.<\/p>\n<p>Attention, vous devez \u00eatre synth\u00e9tique, tout en restant pr\u00e9cis dans vos donn\u00e9es\u00a0!<\/p>\n<h2>5.\u00a0\u00a0\u00a0\u00a0 Un pitch personnalis\u00e9 selon l\u2019interlocuteur<\/h2>\n<p>Pour faire mouche, vous adapterez les informations et les points forts selon les attentes de votre auditoire. Un groupe d\u2019investisseurs ne s\u2019int\u00e9ressera pas aux m\u00eames \u00e9l\u00e9ments du business plan qu\u2019un partenaire commercial, par exemple. Vous devrez donc construire plusieurs pitches et pr\u00e9senter le plus adapt\u00e9 \u00e0 chaque interlocuteur.<\/p>\n<p>Dans le m\u00eame esprit, renseignez-vous toujours du temps imparti avant de construire votre discours. Certains \u00e9v\u00e9nements imposent un pitch d\u2019une minute au maximum, d\u2019autres 3 minutes ou jusqu\u2019\u00e0 10 minutes accompagn\u00e9es d\u2019une pr\u00e9sentation \u00e9crite. Le temps imparti change tout\u00a0!<\/p>\n<h2>Si vous pr\u00e9parez une pr\u00e9sentation \u00e9crite<\/h2>\n<p>Si vous r\u00e9alisez une pr\u00e9sentation \u00e9crite pour accompagner votre pitch, pr\u00e9parez une dizaine de slides au maximum, a\u00e9r\u00e9s et \u00e9pur\u00e9s. Les visuels doivent appuyer vos dires et non les compl\u00e9ter. N\u2019allez pas plus loin que les mots-cl\u00e9s servant \u00e0 r\u00e9sumer vos propos et privil\u00e9giez les animations et les visuels.<\/p>\n<p>Pour des aspects plus techniques et pour r\u00e9pondre aux \u00e9ventuelles questions de l\u2019auditoire, vous pourrez pr\u00e9voir ce que l\u2019on appelle des \u00ab\u00a0slides de back-up\u00a0\u00bb, c\u2019est-\u00e0-dire des visuels que vous ne montrerez que si vos interlocuteurs souhaitent approfondir le sujet. Les \u201cslides de back-up\u201d montrent diff\u00e9rents d\u00e9tails et des informations compl\u00e9mentaires\u00a0: tableaux du pr\u00e9visionnel financier, mode de calcul de la rentabilit\u00e9, graphiques et tableaux de l\u2019\u00e9tude de march\u00e9, etc.<\/p>\n<p>Valoxy vous souhaite un bon pitch, et vous invite \u00e0 retrouvez ses autres articles sur son blog :<\/p>\n<ul>\n<li><a href=\"https:\/\/valoxy.org\/blog\/petit-lexique-des-startuppeurs\/\">Petit lexique des startuppeurs<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/les-concours-nationaux-pour-les-start-up\/\">Les concours nationaux pour les start-up en 2018<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/crowdlending-financer-sa-pme\/\">Crowdlending, une solution pour financer sa PME\u00a0?<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/le-deck-et-le-pitch\/\">Le deck et le pitch, le business plan des start-up ?<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/business-plan-executive-summary\/\">Business Plan : R\u00e9ussir l\u2019\u00e9tape de l\u2019executive Summary<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Incontournable dans l\u2019univers des start-up, le pitch est LA pr\u00e9sentation orale de votre projet d\u2019entreprise, que vous d\u00e9clamerez dans tous les salons, tours de table et concours d\u2019entrepreneurs. Un pitch bien construit explique, en quelques minutes seulement, votre concept, son&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-24805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Start-up : les 5 cl\u00e9s d\u2019un pitch r\u00e9ussi | Blog Valoxy - Expertise comptable<\/title>\n<meta name=\"description\" content=\"Incontournable dans l\u2019univers des start-up, le pitch est LA pr\u00e9sentation orale de votre projet d\u2019entreprise, que vous d\u00e9clamerez dans tous les salons, tours de table et concours d\u2019entrepreneurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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