{"id":24212,"date":"2018-09-06T00:30:06","date_gmt":"2018-09-05T22:30:06","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=24212"},"modified":"2018-09-06T00:30:06","modified_gmt":"2018-09-05T22:30:06","slug":"les-filtres-anti-spam","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/les-filtres-anti-spam\/","title":{"rendered":"Contourner les filtres anti-spam dans une campagne e-mailing"},"content":{"rendered":"<p>Vous communiquez vos nouvelles offres ou votre actualit\u00e9 via des campagnes e-mailing\u00a0? Attention\u00a0! Toutes les bo\u00eetes de messagerie disposent de filtres anti-spam charg\u00e9s d\u2019analyser la teneur des e-mails qui y transitent. L\u2019objectif de ces filtres anti-spam est de ranger les courriels entrants dans la bo\u00eete de r\u00e9ception, ou de les\u00a0 classer\u00a0directement dans la bo\u00eete \u00ab\u00a0ind\u00e9sirables\u00a0\u00bb.<\/p>\n<p>Pour \u00e9viter cette seconde situation, f\u00e2cheuse, et pour que vos e-mails arrivent bien dans la bo\u00eete de r\u00e9ception de vos contacts <em>(et soient lus\u00a0!),<\/em> Valoxy, cabinet d\u2019expertise comptable dans les Hauts de France, vous donne quelques astuces pour contourner les robots et filtres anti-spam.<\/p>\n<h2><strong>\u00a0<\/strong>Qu\u2019est-ce qu\u2019un spam\u00a0ou un ind\u00e9sirable\u00a0?<\/h2>\n<p>Un spam est un courriel non d\u00e9sir\u00e9 par son destinataire, envoy\u00e9 en masse \u00e0 titre commercial, g\u00e9n\u00e9ralement \u00e0 plusieurs reprises. La d\u00e9finition d\u2019un message \u00ab\u00a0ind\u00e9sirable\u00a0\u00bb\u00a0 est plus globale. Il peut s\u2019agir d\u2019un spam ou d\u2019un e-mail sans teneur commerciale, mais potentiellement dangereux (virus, hame\u00e7onnage&#8230;).<\/p>\n<h2>Les robots anti-spam analysent d\u2019abord l\u2019objet du courriel<\/h2>\n<p>Le premier \u00e9l\u00e9ment analys\u00e9 par les robots et filtres anti-spam est l<strong>\u2019objet de l\u2019e-mail<\/strong>, c\u2019est-\u00e0-dire son titre. Ici, certains mots-cl\u00e9s, ou des formules de phrases racoleuses risquent de faire basculer instantan\u00e9ment votre e-mailing en spam, sans autre forme de proc\u00e8s. De m\u00eame, l\u2019utilisation de plusieurs points d\u2019exclamation \u00e0 la suite, ou encore d\u2019une police en majuscule, sera mal interpr\u00e9t\u00e9e.<\/p>\n<p>Pour vous faire une id\u00e9e des objets de courriels consid\u00e9r\u00e9s comme ind\u00e9sirables, il suffit de vous rendre dans l\u2019onglet spam de votre bo\u00eete de messagerie.<\/p>\n<p>&nbsp;<\/p>\n<h2>Les robots anti-spam comprennent le contenu du courriel<\/h2>\n<p>Tout comme l\u2019objet de l\u2019e-mail, son contenu doit \u00e9viter toute formulation et mot-cl\u00e9 commercial, racoleur, de m\u00eame que toute phrase d\u2019action ou d\u2019urgence. Dans le m\u00eame esprit, un e-mail comprenant de nombreuses couleurs, des mots en gras, des points d\u2019exclamation \u00e0 tout va, etc. sera mal jug\u00e9 par les filtres anti-spam&#8230; Jouez la sobri\u00e9t\u00e9\u00a0!<\/p>\n<p>Voici quelques exemples (liste non exhaustive) de mots et d\u2019expressions consid\u00e9r\u00e9s comme racoleurs par les filtres anti-spam\u00a0:<\/p>\n<ul>\n<li>Incroyable<\/li>\n<li>Bonne affaire<\/li>\n<li>Bon plan extraordinaire<\/li>\n<li>Argent<\/li>\n<li>\u00c9conomisez<\/li>\n<li>Meilleurs prix<\/li>\n<li>Achat direct<\/li>\n<li>Direct<\/li>\n<li>Gratuit<\/li>\n<li>F\u00e9licitations<\/li>\n<li>Aucun frais<\/li>\n<li>D\u00e8s aujourd\u2019hui<\/li>\n<li>Tout de suite<\/li>\n<li>Garantie<\/li>\n<li>Augmentez vos ventes \/ Augmentez votre trafic \/ Augmentez vos revenus<\/li>\n<li>Investissement<\/li>\n<li>Jamais<\/li>\n<li>Unique<\/li>\n<li>Opportunit\u00e9<\/li>\n<li>Commande \/ Commandez<\/li>\n<li>Remboursement<\/li>\n<li>Performance<\/li>\n<li>Vente<\/li>\n<li>Satisfaction<\/li>\n<li>Solution<\/li>\n<li>Urgent<\/li>\n<li>Vu \u00e0 la t\u00e9l\u00e9<\/li>\n<li>Sans obligation<\/li>\n<li>Facile<\/li>\n<li>Promo<\/li>\n<li>Vous \u00eates s\u00e9lectionn\u00e9 pour<\/li>\n<\/ul>\n<h2>Attention aux images dans votre courriel<\/h2>\n<p>Pour passer les filtres anti-spam, vous devez \u00e9galement \u00e9viter d\u2019utiliser une seule grande image dans votre courriel, surtout si celle-ci appara\u00eet en-haut de page. La majorit\u00e9 des syst\u00e8mes de messagerie bloquent directement les grandes images et les robots anti-spams valident l\u2019e-mail \u00e0 condition que le ratio \u00ab\u00a0texte-image\u00a0\u00bb soit \u00e9quilibr\u00e9. En bref, privil\u00e9giez le contenu \u00e9crit\u00a0et ajoutez-y de petites images.<\/p>\n<h2>Pas de \u00ab\u00a0pi\u00e8ce-jointe\u00a0\u00bb dans votre courriel<\/h2>\n<p>De m\u00eame que la grande photo, les filtres anti-spam n\u2019aiment pas les pi\u00e8ces jointes, qu\u2019ils ne peuvent pas lire, et qu\u2019ils consid\u00e8rent donc comme potentiellement dangereuses. Evitez donc d\u2019envoyer une pi\u00e8ce jointe dans vos e-mailings.<\/p>\n<h2>Montrer patte blanche aux filtres anti-spams avec un lien de d\u00e9sabonnement<\/h2>\n<p>Un lien de d\u00e9sabonnement en bas de votre e-mail donne la possibilit\u00e9 \u00e0 votre lecteur de ne plus recevoir vos courriels. Cette proposition entre dans la vision du <a href=\"https:\/\/valoxy.org\/blog\/lentree-en-application-du-rgpd\/\">R\u00e8glement Europ\u00e9en pour la Protection des Donn\u00e9es (RGPD)<\/a> et fait partie des \u00e9l\u00e9ments cl\u00e9s pour passer la barri\u00e8re anti-spam.<\/p>\n<p>&nbsp;<\/p>\n<h2>Un seul exp\u00e9diteur pour ne pas vous confondre avec un spammeur<\/h2>\n<p>Les spammeurs multiplient les adresses e-mail pour brouiller leur identit\u00e9 aupr\u00e8s des internautes. Pour les contrer, les robots anti-spam analysent l\u2019identit\u00e9 de tout exp\u00e9diteur. Aussi est-il recommand\u00e9 de n\u2019utiliser qu\u2019une seule et unique adresse d\u2019exp\u00e9dition tout au long de vos campagnes e-mail. Par exemple, si vous faites varier les exp\u00e9diteurs entre votre adresse \u00ab\u00a0contact@nom de votre entreprise\u00a0\u00bb et \u00ab\u00a0nom d\u2019un collaborateur@ nom de votre entreprise\u00a0\u00bb, vous risquez rapidement de vous faire bloquer par les robots.<\/p>\n<p>&nbsp;<\/p>\n<h2>Attention aux blacklists (listes noires) des adresses IP et noms de domaine<\/h2>\n<p>Si vos campagnes ont, par le pass\u00e9, g\u00e9n\u00e9r\u00e9 de nombreuses plaintes, il est possible que votre adresse IP et votre nom de domaine soient blacklist\u00e9s par (tous) les fournisseurs d\u2019acc\u00e8s \u00e0 Internet et (toutes) les bo\u00eetes de messagerie, entra\u00eenant un traitement imm\u00e9diat de vos campagnes en \u00ab\u00a0ind\u00e9sirable\u00a0\u00bb.<\/p>\n<p>Pour v\u00e9rifier les adresses blacklist\u00e9es, vous pouvez vous rendre sur des sites de \u00ab\u00a0RBL\u00a0\u00bb (\u00ab\u00a0Real Time Blocklist\u00a0\u00bb en anglais, signifiant \u00ab\u00a0Blocage en Temps R\u00e9el\u00a0\u00bb), comme par exemple RBLS.org (outil d\u2019agr\u00e9gation) ou encore blacklistalert.org\u00a0.<\/p>\n<p>(Notez que les sous-domaines ne sont pas r\u00e9pertori\u00e9s).<\/p>\n<p>&nbsp;<\/p>\n<h2>En conclusion<\/h2>\n<p>Vous l\u2019avez compris, une campagne e-mailing qui passe au travers des robots anti-spams est constitu\u00e9e g\u00e9n\u00e9ralement d\u2019un e-mail non commercial. Elle est destin\u00e9e \u00e0 pr\u00e9senter votre offre et m\u00eame vos r\u00e9ductions (sans pousser \u00e0 la vente), vos actualit\u00e9s ou vos bons plans, en toute neutralit\u00e9.<\/p>\n<p>Le mailing constitue bel et bien un outil de communication dit \u00ab\u00a0indirect\u00a0\u00bb, c\u2019est-\u00e0-dire destin\u00e9, non pas \u00e0 vendre de mani\u00e8re agressive, mais \u00e0 renforcer le lien avec votre communaut\u00e9.<\/p>\n<p>Pour plus d\u2019informations sur votre exposition aux spams, retrouvez nos articles sur le blog de Valoxy :<\/p>\n<ul>\n<li><a href=\"https:\/\/valoxy.org\/blog\/phishing-comment-detecter-un-message-malveillant\/\">Phishing: comment d\u00e9tecter un message malveillant ?<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/escroqueries-en-tout-genre\/\">Escroqueries en tout genre<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/comment-bien-utiliser-gmail\/\">Comment bien utiliser Gmail \u00ae\u00a0?<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/votre-instagram-professionnel-2\/\">Votre Instagram \u00ae professionnel en 5 points-cl\u00e9s<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/tpe-pme-strategie-de-communication-adopter\/\">TPE\/PME : quelle strat\u00e9gie de communication adopter ?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Vous communiquez vos nouvelles offres ou votre actualit\u00e9 via des campagnes e-mailing\u00a0? Attention\u00a0! Toutes les bo\u00eetes de messagerie disposent de filtres anti-spam charg\u00e9s d\u2019analyser la teneur des e-mails qui y transitent. L\u2019objectif de ces filtres anti-spam est de ranger les&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-24212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bons-plans-valoxy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Contourner les filtres anti-spam dans une campagne e-mailing | Valoxy<\/title>\n<meta name=\"description\" content=\"Vous communiquez vos nouvelles offres ou votre actualit\u00e9 via des campagnes e-mailing ? Attention ! 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