{"id":21570,"date":"2018-01-08T00:30:02","date_gmt":"2018-01-07T23:30:02","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=21570"},"modified":"2025-07-29T11:23:50","modified_gmt":"2025-07-29T09:23:50","slug":"lacquisition-de-leads-marketing-sms","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/lacquisition-de-leads-marketing-sms\/","title":{"rendered":"L\u2019acquisition de \u00ab leads \u00bb avec le marketing SMS"},"content":{"rendered":"<p>Le SMS est-il has been\u00a0? Peut-\u00eatre pour vous, mais certainement pas pour les services marketing\u00a0! Choisir le mobile comme canal de communication est une bonne id\u00e9e quand on sait que plus de 97\u00a0% des fran\u00e7ais ont un t\u00e9l\u00e9phone portable (attention, pas forc\u00e9ment un Smartphone connect\u00e9 \u00e0 Internet). D\u00e8s lors, le SMS permet de toucher un nombre tr\u00e8s important de prospects, sans voir son message atterrir dans une bo\u00eete mail emplie de spams concurrents.<\/p>\n<p>Le SMS\u00a0? Un bon plan pour r\u00e9colter des leads\u00a0! Valoxy, cabinet d&rsquo;expertise comptable dans les Hauts de France, partage avec vous ses bonnes pratiques.<\/p>\n<h2>Le marketing par SMS contourne \u00ab\u00a0l\u2019effet ind\u00e9sirable\u00a0\u00bb de l\u2019e-mail<\/h2>\n<p>Le marketing par SMS, \u00e0 savoir l\u2019envoi de textos personnalis\u00e9s, reste l\u2019une des solutions marketing les plus utilis\u00e9es par les entreprises (et l&rsquo;une des plus efficaces), malgr\u00e9 l\u2019\u00e9mergence des donn\u00e9es mobiles sur Smartphone et la possibilit\u00e9, pour les marques, de passer directement par Internet pour communiquer (r\u00e9seaux sociaux, envoi d\u2019e-mails). En effet, le grand avantage de l\u2019envoi de SMS est cet aspect personnalis\u00e9 dans sa consultation. Le prospect re\u00e7oit son SMS\u00a0; ce dernier n\u2019est pas noy\u00e9 dans la masse des mails et des spams r\u00e9ceptionn\u00e9s chaque jour dans sa messagerie. Dit autrement, le SMS n\u2019est pas per\u00e7u comme un ind\u00e9sirable, contrairement au courriel.<\/p>\n<p>Dans le m\u00eame esprit, le SMS est forc\u00e9ment lu puisque nous r\u00e9ceptionnons moins de textos que de mails publicitaires. Enfin, le SMS est opt-in, c&rsquo;est \u00e0 dire que le contact a forc\u00e9ment donn\u00e9 son accord en amont (et son num\u00e9ro de t\u00e9l\u00e9phone) pour recevoir des textos. Vous avez donc ici tous les ingr\u00e9dients d\u2019une strat\u00e9gie gagnante. Cerise sur le g\u00e2teau, les soci\u00e9t\u00e9s de gestion de campagnes SMS proposent g\u00e9n\u00e9ralement des tarifs abordables.<\/p>\n<h3>Quelques chiffres sur les campagnes marketing par SMS<\/h3>\n<ul>\n<li>Le taux d\u2019ouverture d\u2019une campagne SMS atteint jusqu\u2019\u00e0 95\u00a0% lorsque le message concerne une offre promotionnelle<\/li>\n<li>Le d\u00e9lai de lecture d\u2019un SMS marketing est de 4 minutes apr\u00e8s r\u00e9ception<\/li>\n<\/ul>\n<p><em>(Source\u00a0: Arcep)<\/em><\/p>\n<h2>Des soci\u00e9t\u00e9s de gestion de campagnes SMS \u00e0 tarifs abordables<\/h2>\n<p>Aujourd\u2019hui, de nombreuses soci\u00e9t\u00e9s de marketing sont sp\u00e9cialis\u00e9es dans la gestion de l\u2019envoi personnalis\u00e9 et automatique de SMS. Vous trouvez par exemple Mobitel qui facture 0.054 euro l\u2019envoi d\u2019un message soit moins de 2\u00a0000 euros pour l\u2019envoi de 37\u00a0000 SMS. Il y a \u00e9galement SMSFactor, OVH Telecom, Digitaleo&#8230;<\/p>\n<h3>Des envois personnalis\u00e9s<\/h3>\n<p>Par envoi personnalis\u00e9, entendez avec un texte adapt\u00e9 \u00e0 la personne qui le re\u00e7oit (le pr\u00e9nom appara\u00eet, le texte comporte \u00ab\u00a0Madame\u00a0\u00bb ou \u00ab\u00a0Monsieur\u00a0\u00bb selon le genre&#8230;). Le SMS peut aussi \u00eatre envoy\u00e9 le jour de l\u2019anniversaire du contact (proposition de r\u00e9cup\u00e9rer un cadeau en boutique pour le jour de son anniversaire, par exemple&#8230;) ou en fonction d&rsquo;\u00e9v\u00e9nements personnels et de son profil (offre VIP pour un client fid\u00e8le, envoi d\u2019un texto le lendemain d\u2019un passage en magasin&#8230;). L\u2019envoi est \u00e9videmment automatis\u00e9\u00a0et peut \u00eatre ajust\u00e9 selon les donn\u00e9es r\u00e9colt\u00e9es par l\u2019entreprise via diverses sources (interactions en magasin, sur les r\u00e9seaux sociaux, suite \u00e0 un \u00e9change avec le service client)\u00a0; l\u2019id\u00e9al \u00e9tant, pour une personnalisation optimale, d\u2019avoir un logiciel de type CRM (Customer Relationship Management) pour centraliser la r\u00e9colte et l\u2019analyse de toutes ces interactions.<\/p>\n<h2>Cr\u00e9er une base de donn\u00e9es pour sa campagne SMS\u00a0: pr\u00e9requis<\/h2>\n<p>La premi\u00e8re \u00e9tape consiste donc \u00e0 cr\u00e9er une base de donn\u00e9es de contacts (en g\u00e9n\u00e9ral sur Excel) que vous fournirez \u00e0 votre soci\u00e9t\u00e9 de marketing pour g\u00e9rer vos campagnes SMS. L\u2019objectif est ici de disposer des num\u00e9ros de t\u00e9l\u00e9phone, mais aussi d\u2019informations telles que le genre de la personne (pour personnaliser le message), sa localisation (pour la rediriger vers un magasin proche de chez elle), sa date de naissance (pour lui proposer des cadeaux \u00e0 son anniversaire et renforcer le lien)&#8230; Ce type d\u2019information peut \u00eatre r\u00e9colt\u00e9 en boutique, directement par les vendeurs ou sur un formulaire papier. Votre site Internet pourra aussi int\u00e9grer un formulaire \u00e0 remplir&#8230;<\/p>\n<p>Attention, dans tous les cas, le contact doit pouvoir donner son accord explicite de rendre ses donn\u00e9es exploitables et de recevoir des offres par texto. Vous devrez donc pr\u00e9voir une mention ou une case \u00e0 cocher pour obtenir son accord express, avant de l\u2019inclure dans vos campagnes de SMS. En cas d\u2019\u00e9change oral avec un vendeur, l\u2019accord se fait quasi implicitement d\u00e8s lors que le contact donne son num\u00e9ro de t\u00e9l\u00e9phone, mais il faudra tout de m\u00eame le pr\u00e9venir de l\u2019utilisation de ses donn\u00e9es.<\/p>\n<p class=\"p1\"><span class=\"s1\">Pour plus d\u2019informations sur les campagnes et la communication marketing, retrouvez nos articles sur le blog Valoxy\u00a0: <\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/nouvelles-technologies-coeur-strategies\/\"><span class=\"s3\">Les nouvelles technologies au c\u0153ur des strat\u00e9gies<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/experience-client-cest-quoi\/\"><span class=\"s3\">L\u2019exp\u00e9rience client : c\u2019est quoi au juste ?<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/tpe-pme-instagram-rapproche-entreprises-et-clients\/\"><span class=\"s3\">TPE\/PME : Instagram rapproche entreprises et clients<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/social-media-enjeu-entrepreneurs\/\"><span class=\"s3\">Le social m\u00e9dia : un enjeu pour les entreprises ?<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/dirigeants-pme-adopter-strategie-web\/\"><span class=\"s3\">Dirigeants PME : Pourquoi adopter une strat\u00e9gie web ?<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s2\"><span class=\"s3\">Marketing\u00a0: (Re) Positionner sa marque, un booster de prospection et fid\u00e9lisation<\/span><\/span><\/li>\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/comment-booster-lactivite\/\"><span class=\"s3\">Comment booster l\u2019activit\u00e9 de votre entreprise et la p\u00e9renniser ?<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s2\"><span class=\"s3\">Quels moyens mettre en place pour acqu\u00e9rir un trafic qualifi\u00e9 sur son site ?<\/span><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le SMS est-il has been\u00a0? Peut-\u00eatre pour vous, mais certainement pas pour les services marketing\u00a0! Choisir le mobile comme canal de communication est une bonne id\u00e9e quand on sait que plus de 97\u00a0% des fran\u00e7ais ont un t\u00e9l\u00e9phone portable (attention,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-21570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019acquisition de \u00ab leads \u00bb avec le marketing SMS | Blog Valoxy - Expertise comptable<\/title>\n<meta name=\"description\" content=\"Le marketing SMS est-il has been\u00a0? Choisir le mobile comme canal de communication est une bonne id\u00e9e : plus de 97\u00a0% des Fran\u00e7ais ont un t\u00e9l\u00e9phone portable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/valoxy.org\/blog\/lacquisition-de-leads-marketing-sms\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019acquisition de \u00ab leads \u00bb avec le marketing SMS | Blog Valoxy - Expertise comptable\" \/>\n<meta property=\"og:description\" content=\"Le marketing SMS est-il has been\u00a0? 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