{"id":21539,"date":"2017-12-19T00:30:59","date_gmt":"2017-12-18T23:30:59","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=21539"},"modified":"2024-06-13T16:04:45","modified_gmt":"2024-06-13T14:04:45","slug":"le-credit-dimpot-pour-les-depenses-de-prospection-commerciale","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/le-credit-dimpot-pour-les-depenses-de-prospection-commerciale\/","title":{"rendered":"Le cr\u00e9dit d\u2019imp\u00f4t prospection commerciale"},"content":{"rendered":"<p>Parmi la kyrielle\u00a0 de cr\u00e9dits d\u2019imp\u00f4t pr\u00e9vus pour les soci\u00e9t\u00e9s existe le cr\u00e9dit d\u2019imp\u00f4t pour les d\u00e9penses de prospection commerciale. Le dispositif est pr\u00e9vu aux articles 244 quater H, 220 I et 199 ter G du Code G\u00e9n\u00e9ral des Imp\u00f4ts.<\/p>\n<p>Valoxy, cabinet d&rsquo;expertise comptable dans les Hauts de France, dresse le champ d\u2019application de ce cr\u00e9dit d\u2019imp\u00f4t. Il a pour but d&rsquo;encourager les entreprises \u00e0 exporter.<\/p>\n<h2><strong>I &#8211; <u>A qui s&rsquo;adresse ce cr\u00e9dit d\u2019imp\u00f4t ?<\/u><\/strong><\/h2>\n<p>Ce dispositif est r\u00e9serv\u00e9 :<\/p>\n<ul>\n<li>aux PME : celles-ci doivent r\u00e9pondre aux conditions de la d\u00e9finition de la PME communautaire. Il faut employer moins de 250 salari\u00e9s pendant la p\u00e9riode de 24 mois qui suit le recrutement ci-dessus et r\u00e9aliser un chiffre d\u2019affaires inf\u00e9rieur \u00e0 50 millions d\u2019euros, ou disposer d\u2019un total de bilan inf\u00e9rieur \u00e0 43 millions d\u2019euros.<\/li>\n<li>aux soci\u00e9t\u00e9s exer\u00e7ant une activit\u00e9 lib\u00e9rale r\u00e9glement\u00e9e,<\/li>\n<li>mais aussi aux soci\u00e9t\u00e9s de participation financi\u00e8re de professions lib\u00e9rales,<\/li>\n<li>et aux entreprises soumises \u00e0 l\u2019imp\u00f4t sur les b\u00e9n\u00e9fices selon le r\u00e9gime du b\u00e9n\u00e9fice r\u00e9el normal ou simplifi\u00e9, de plein droit ou sur option, ou \u00e0 l&rsquo;imp\u00f4t sur le revenu selon le r\u00e9gime de la d\u00e9claration contr\u00f4l\u00e9e.<\/li>\n<\/ul>\n<h2><strong>II-<u> Quelles sont les conditions et le montant du cr\u00e9dit d\u2019imp\u00f4t\u00a0? <\/u><\/strong><\/h2>\n<p>L\u2019entreprise \u00e9ligible doit avoir recrut\u00e9 une personne OU avoir eu recours \u00e0 un volontaire international en entreprise (VIE) afin de d\u00e9velopper les exportations.<\/p>\n<p>L\u2019embauche peut \u00e9galement concerner un salari\u00e9 d\u00e9j\u00e0 pr\u00e9sent dans l\u2019entreprise. (\u00e0 condition que l\u2019entreprise embauche un autre salari\u00e9 dans les 6 mois).<\/p>\n<p>Cependant, la personne recrut\u00e9e doit avoir pour activit\u00e9 principale le d\u00e9veloppement des exportations. (et pas seulement une activit\u00e9 accessoire).<\/p>\n<p>Le montant du cr\u00e9dit d\u2019imp\u00f4t s\u2019\u00e9l\u00e8ve \u00e0 50 % du montant des d\u00e9penses expos\u00e9es au cours des 24 mois suivant l\u2019embauche. Le point de d\u00e9part court donc \u00e0 compter de la signature du contrat de travail en question.<\/p>\n<p>Attention, l\u2019octroi du cr\u00e9dit d\u2019imp\u00f4t ne sera pas possible si l&#8217;employeur\u00a0 met fin au contrat de travail pendant la p\u00e9riode d\u2019essai.\u00a0 De m\u00eame, le recrutement d\u2019un stagiaire, apprenti ou int\u00e9rimaire ne permet pas non plus de consid\u00e9rer qu\u2019il y a eu recrutement.<\/p>\n<p>Le cr\u00e9dit d\u2019imp\u00f4t est plafonn\u00e9 \u00e0 40 000 \u20ac. Ce montant atteint 80 000 \u20ac pour les associations soumises \u00e0 l\u2019imp\u00f4t sur les soci\u00e9t\u00e9s. De m\u00eame pour les PME membres de GIE r\u00e9pondant \u00e0 des conditions sp\u00e9cifiques.<\/p>\n<h2><strong><u>III &#8211; Pour quel type de d\u00e9penses<\/u><\/strong><strong>\u00a0?<\/strong><\/h2>\n<p>Ces d\u00e9penses doivent \u00eatre <u>d\u00e9ductibles des r\u00e9sultats de l\u2019entreprise<\/u>. A ce titre, l\u2019alin\u00e9a II de l\u2019article 244 quater H dresse la liste limitative des d\u00e9penses \u00e9ligibles\u00a0:<\/p>\n<ul>\n<li>Les\u00a0 d\u00e9penses visant \u00e0 r\u00e9unir des informations sur les march\u00e9s et les clients,<\/li>\n<li>Les d\u00e9penses de participation \u00e0 des salons et foires-expositions,<\/li>\n<li>Les indemnit\u00e9s vers\u00e9es aux volontaires internationaux en entreprise (VIE),<\/li>\n<li>Les d\u00e9penses visant \u00e0 faire conna\u00eetre les produits et services de l&rsquo;entreprise en vue d&rsquo;exporter,<\/li>\n<li>Les d\u00e9penses li\u00e9es aux activit\u00e9s de conseil fournies par des soci\u00e9t\u00e9s de service d&rsquo;accompagnement \u00e0 l&rsquo;international (SAI) ou des organismes publics ou priv\u00e9s sp\u00e9cialis\u00e9s dans le d\u00e9veloppement international des entreprises fran\u00e7aises,<\/li>\n<li>Les frais et indemnit\u00e9s de d\u00e9placement et d&rsquo;h\u00e9bergement li\u00e9s \u00e0 la prospection commerciale en vue d&rsquo;exporter,<\/li>\n<li>Les d\u00e9penses expos\u00e9es par un cabinet d&rsquo;avocats pour l&rsquo;organisation ou la participation \u00e0 des manifestations \u00e0 l&rsquo;\u00e9tranger ayant pour objet de faire conna\u00eetre les comp\u00e9tences de l\u2019entreprise.<\/li>\n<\/ul>\n<p>L\u2019imputation du cr\u00e9dit d\u2019imp\u00f4t s\u2019effectue<\/p>\n<ul>\n<li>sur l\u2019imp\u00f4t sur le revenu (IR),<\/li>\n<li>ou l\u2019imp\u00f4t sur les soci\u00e9t\u00e9s (IS) d\u00fb par l\u2019entreprise,<\/li>\n<\/ul>\n<p>lors de l\u2019exercice durant lequel les d\u00e9penses ont \u00e9t\u00e9 engag\u00e9es.<\/p>\n<h2><span style=\"color: #ff0000;\"><strong>Attention\u00a0!<\/strong><\/span><\/h2>\n<p class=\"texte\">Le Fisc envisage de supprimer certains dispositifs peu usit\u00e9s et n\u2019ayant pas d\u00e9montr\u00e9 leur efficacit\u00e9. Et notamment : (pour les exercices ouverts \u00e0 compter du 1<sup>er<\/sup> janvier 2018 :<\/p>\n<ul>\n<li class=\"texte\">le cr\u00e9dit d\u2019imp\u00f4t pour d\u00e9penses de prospection commerciale (CGI art. 244 quater H) ;<\/li>\n<li class=\"texte\">l\u2019exon\u00e9ration des suppl\u00e9ments de r\u00e9trocession d\u2019honoraires per\u00e7us par les collaborateurs lib\u00e9raux. (\u00e0 l\u2019occasion d\u2019activit\u00e9 de prospection commerciale r\u00e9alis\u00e9es \u00e0 l\u2019\u00e9tranger (CGI art. 93-0 A).<\/li>\n<\/ul>\n<p>Pour savoir si vous \u00eates \u00e9ligibles \u00e0 ce cr\u00e9dit d\u2019imp\u00f4t, appelez Valoxy au 03 20 39 33 47. Et, pour plus d\u2019informations sur les cr\u00e9dits d\u2019imp\u00f4t, consultez nos articles sur le blog Valoxy :<\/p>\n<ul>\n<li><a href=\"https:\/\/valoxy.org\/blog\/credit-impot-apprentissage\/\">Le cr\u00e9dit d\u2019imp\u00f4t apprentissage<\/a><\/li>\n<li><a class=\"mkd-pt-link\" href=\"https:\/\/valoxy.org\/blog\/laide-financiere-foires-et-salons\/\" target=\"_self\" rel=\"noopener\">L\u2019aide financi\u00e8re foires et salons<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/credits-dimpots-entreprise\/\">Entreprises\u00a0: les cr\u00e9dits d\u2019imp\u00f4t \u00e0 ne pas rater\u00a0!<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/le-credit-dimpot-formation-chef-dentreprise\/\">Le cr\u00e9dit d\u2019imp\u00f4t formation chef d\u2019entreprise<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/reduction-dimpot-frais-de-comptabilite\/\">La r\u00e9duction d\u2019imp\u00f4t frais de comptabilit\u00e9<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Parmi la kyrielle\u00a0 de cr\u00e9dits d\u2019imp\u00f4t pr\u00e9vus pour les soci\u00e9t\u00e9s existe le cr\u00e9dit d\u2019imp\u00f4t pour les d\u00e9penses de prospection commerciale. Le dispositif est pr\u00e9vu aux articles 244 quater H, 220 I et 199 ter G du Code G\u00e9n\u00e9ral des Imp\u00f4ts&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":21540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,9],"tags":[],"class_list":["post-21539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiscalite","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le cr\u00e9dit d\u2019imp\u00f4t prospection commerciale | Blog Valoxy - Expertise comptable<\/title>\n<meta name=\"description\" content=\"Le cr\u00e9dit d&#039;imp\u00f4t prospection commerciale doit encourager les entreprises \u00e0 exporter. 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