{"id":21142,"date":"2017-10-02T00:30:34","date_gmt":"2017-10-01T22:30:34","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=21142"},"modified":"2024-09-26T17:02:07","modified_gmt":"2024-09-26T15:02:07","slug":"le-deck-et-le-pitch","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/le-deck-et-le-pitch\/","title":{"rendered":"Le deck et le pitch, le business plan des start-up"},"content":{"rendered":"<p>Le deck et le pitch sont devenus la solution de diff\u00e9renciation des projets. En effet, la difficult\u00e9 r\u00e9side dans le grand nombre de projets en comp\u00e9tition pour trouver des financeurs. L\u2019enjeu sera donc de se diff\u00e9rencier pour susciter l\u2019int\u00e9r\u00eat des investisseurs.<\/p>\n<p>Que ce soit en phase d\u2019amor\u00e7age ou de d\u00e9veloppement, les start-up ont besoin de fonds pour financer leur croissance et rendre leur mod\u00e8le \u00e9volutif.<\/p>\n<p>Les fonds peuvent provenir d\u2019une source interne (les fondateurs ou leurs associ\u00e9s), mais bien souvent, il s\u2019agit de financements externes, sollicit\u00e9s aupr\u00e8s de Business Angels ou de fonds d\u2019investissement.<\/p>\n<p>Valoxy, cabinet d&rsquo;expertise comptable dans les Hauts de France, vous aide \u00e0 bien pr\u00e9parer le support (<strong>deck<\/strong>) \u00e0 pr\u00e9senter aux investisseurs et la pr\u00e9sentation orale (<strong>pitch<\/strong>) que vous ferez ensuite.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>Le \u00ab deck\u00a0\u00bb<\/u><\/strong> est le texte sur lequel le cr\u00e9ateur va s\u2019appuyer pour pr\u00e9senter son projet. C\u2019est un <strong>document de dix \u00e0 vingt pages<\/strong>, o\u00f9 l\u2019on retrouve les id\u00e9es-forces d\u2019un business plan classique, et qui reprend les \u00e9tapes suivantes :<\/p>\n<p><img decoding=\"async\" class=\" wp-image-21122 aligncenter\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2017\/08\/conditions-1.jpg\" alt=\"Conditions r\u00e9solutoires et suspensives\" width=\"181\" height=\"181\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2017\/08\/conditions-1.jpg 225w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2017\/08\/conditions-1-150x150.jpg 150w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2017\/08\/conditions-1-45x45.jpg 45w\" sizes=\"(max-width: 181px) 100vw, 181px\" \/>L\u2019\u00e9nonc\u00e9 du probl\u00e8me ;<\/p>\n<ul>\n<li>La pr\u00e9sentation de la solution apport\u00e9e\u00a0: LE PROJET ;<\/li>\n<li>La \u00ab\u00a0secret sauce\u00a0\u00bb qui explique pourquoi le projet est le plus \u00e0 m\u00eame de fonctionner ;<\/li>\n<li>Le march\u00e9, et\/ou les donn\u00e9es issues des diff\u00e9rentes \u00e9tudes effectu\u00e9es, notamment aupr\u00e8s de la client\u00e8le potentielle. Cela permet de mesurer l\u2019app\u00e9tence pour le produit ou service propos\u00e9, que l\u2019on nomme \u00e9galement la preuve de concept\u00a0;<\/li>\n<li>La concurrence et le positionnement adopt\u00e9 face aux concurrents. Les explications et justifications qui prouveront que le projet est meilleur qu\u2019un autre\u00a0;<\/li>\n<li>L\u2019\u00e9quipe est l\u2019un des points les plus importants, si ce n\u2019est le premier sur lequel les investisseurs potentiels focaliseront leur attention. En effet, un projet ne peut se porter seul et la solidit\u00e9 de son \u00e9quipe et de ses associ\u00e9s est la cl\u00e9 de la r\u00e9ussite\u00a0;<\/li>\n<li>La \u00ab\u00a0road map\u00a0\u00bb (feuille de route) fixe les jalons du projet avec les actions \u00e0 mettre en \u0153uvre pour le mener \u00e0 bien\u00a0;<\/li>\n<li>Enfin, le dernier point pr\u00e9sente les objectifs de toute nature que la start-up se fixe \u00e0 un horizon plus ou moins long. Ils peuvent \u00eatre d\u2019ordres financiers, technologiques, commerciaux, etc.<\/li>\n<\/ul>\n<p><strong><u><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-21144\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2017\/08\/pitch-deck-1.jpg\" alt=\"Pitch Deck\" width=\"338\" height=\"182\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2017\/08\/pitch-deck-1.jpg 520w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2017\/08\/pitch-deck-1-300x162.jpg 300w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/u><\/strong><\/p>\n<p><strong><u>Le \u00ab\u00a0pitch\u00a0\u00bb<\/u><\/strong>, c\u2019est la pr\u00e9sentation de votre projet, <strong>une \u00e9tape qu\u2019il est indispensable de bien pr\u00e9parer en amont.<\/strong> Savoir pr\u00e9senter son projet pour convaincre les investisseurs est en effet primordial. Nous exposons ci apr\u00e8s quelques r\u00e8gles techniques \u00e0 ma\u00eetriser.<\/p>\n<p>La premi\u00e8re est de suivre exactement le plan du deck. Pour que le pitch soit percutant, il est important de commencer par une bonne introduction avec une phrase de pr\u00e9sentation qui suscitera la curiosit\u00e9 des auditeurs.<\/p>\n<p>Ensuite, et concernant la forme, il ne faut rien n\u00e9gliger. Ainsi un visuel plaisant attirera le regard et aidera le cr\u00e9ateur-entrepreneur \u00e0 capter l\u2019attention de son auditoire. Une pr\u00e9sentation avec un support Powerpoint semble tout \u00e0 fait adapt\u00e9e. Il faut \u00e9viter cependant de mettre trop d\u2019images, ou de gadgets qui pourraient d\u00e9sorienter l\u2019auditoire.<\/p>\n<p>Les informations\u00a0 pr\u00e9sent\u00e9es doivent \u00eatre percutantes et servir de m\u00e9mo pour l\u2019assembl\u00e9e.<\/p>\n<p>Le logo, quelques mots cl\u00e9s, et les donn\u00e9es importantes sont le fil rouge du pitch.<\/p>\n<p><strong>L\u2019attitude du <em>startuppeur<\/em> durant le pitch est une des cl\u00e9s de r\u00e9ussite de l\u2019exercice.<\/strong> Les investisseurs ne seront convaincus que si l\u2019entrepreneur l\u2019est \u00e9galement. Il faut donc leur montrer son enthousiasme et son dynamisme.<\/p>\n<p>Cela passe \u00e9galement par le langage corporel. Il faut \u00e9viter autant que faire se peut d\u2019\u00eatre statique. Il faut parler avec des phrases courtes, sans donner l\u2019impression de r\u00e9citer un texte par c\u0153ur (alors qu\u2019en r\u00e9alit\u00e9, il est millim\u00e9tr\u00e9). Et bien \u00e9videmment, il ne faut suivre aucune note. Rester souriant et calme est un plus que les investisseurs appr\u00e9cieront.<\/p>\n<p>L\u2019entra\u00eenement au pitch est la derni\u00e8re \u00e9tape, et presque la plus importante. Il est indispensable de s\u2019entra\u00eener pour tenir le d\u00e9lai tr\u00e8s court qui ne d\u00e9passe que rarement les 3 minutes. Il est conseill\u00e9 de se filmer et de regarder sa prestation. C\u2019est le meilleur moyen pour analyser et corriger les \u00e9ventuelles erreurs. L\u2019entra\u00eenement permet de gagner en assurance.<\/p>\n<p>Il est possible \u00e9ventuellement d\u2019ajouter un peu de \u00ab\u00a0storytelling\u00a0\u00bb (raconter une histoire \u00e0 la mani\u00e8re d\u2019un conte, afin \u00ab\u00a0d\u2019accrocher\u00a0\u00bb son auditoire) dans le discours, car il s\u2019agit de l\u2019histoire de la soci\u00e9t\u00e9 et cela suscite bien souvent l\u2019int\u00e9r\u00eat du public.<\/p>\n<p>Ainsi le deck et le pitch ne sont ni plus ni moins qu\u2019une version rajeunie, voire r\u00e9sum\u00e9e du business plan et de sa pr\u00e9sentation devant votre banquier. Pour plus d\u2019informations, retrouvez nos articles sur le blog Valoxy\u00a0:<\/p>\n<ul>\n<li><a href=\"https:\/\/valoxy.org\/blog\/business-plan-executive-summary\/\" target=\"_blank\" rel=\"noopener noreferrer\">Business Plan Executive Summary<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/rediger-business-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">R\u00e9diger un Business Plan<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/pouquoi-faire-business-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pourquoi faire Business Plan ?<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/petit-lexique-des-startuppeurs\/#3\">Petit lexique des startuppeurs<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/business-angel-crowdfunding-pret-remunere-devenez-investisseur-20052014avalchriba01\/\">Business Angel<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le deck et le pitch sont devenus la solution de diff\u00e9renciation des projets. En effet, la difficult\u00e9 r\u00e9side dans le grand nombre de projets en comp\u00e9tition pour trouver des financeurs. L\u2019enjeu sera donc de se diff\u00e9rencier pour susciter l\u2019int\u00e9r\u00eat des&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-21142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le deck et le pitch, le business plan des start-up | Blog Valoxy - Expertise comptable<\/title>\n<meta name=\"description\" content=\"Le deck et le pitch sont respectivement le texte (sur lequel le cr\u00e9ateur va s\u2019appuyer) et la pr\u00e9sentation orale de son projet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/valoxy.org\/blog\/le-deck-et-le-pitch\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le deck et le pitch, le business plan des start-up | Blog Valoxy - Expertise comptable\" \/>\n<meta property=\"og:description\" content=\"Le deck et le pitch sont respectivement le texte (sur lequel le cr\u00e9ateur va s\u2019appuyer) et la pr\u00e9sentation orale de son projet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/valoxy.org\/blog\/le-deck-et-le-pitch\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Valoxy - Expertise comptable\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Valoxy\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-01T22:30:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-26T15:02:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2017\/08\/pitch-deck-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Expert-comptable Valoxy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Expert-comptable Valoxy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/valoxy.org\/blog\/le-deck-et-le-pitch\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/valoxy.org\/blog\/le-deck-et-le-pitch\/\"},\"author\":{\"name\":\"Expert-comptable Valoxy\",\"@id\":\"https:\/\/valoxy.org\/blog\/#\/schema\/person\/d285f250195f45509ceac046366fcc4a\"},\"headline\":\"Le deck et le pitch, le business plan des start-up\",\"datePublished\":\"2017-10-01T22:30:34+00:00\",\"dateModified\":\"2024-09-26T15:02:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/valoxy.org\/blog\/le-deck-et-le-pitch\/\"},\"wordCount\":862,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/valoxy.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/valoxy.org\/blog\/le-deck-et-le-pitch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2017\/08\/pitch-deck-1.jpg\",\"articleSection\":[\"Gestion\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/valoxy.org\/blog\/le-deck-et-le-pitch\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/valoxy.org\/blog\/le-deck-et-le-pitch\/\",\"url\":\"https:\/\/valoxy.org\/blog\/le-deck-et-le-pitch\/\",\"name\":\"Le deck et le pitch, le business plan des start-up | Blog Valoxy - 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