{"id":19812,"date":"2017-03-31T00:30:38","date_gmt":"2017-03-30T22:30:38","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=19812"},"modified":"2024-09-26T17:01:49","modified_gmt":"2024-09-26T15:01:49","slug":"pouquoi-faire-business-plan","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/pouquoi-faire-business-plan\/","title":{"rendered":"Pourquoi faire un Business Plan?"},"content":{"rendered":"<p>Le Business Plan est un passage oblig\u00e9 pour les cr\u00e9ateurs d\u2019entreprise. Ainsi, m\u00eame ceux qui ne cherchent pas de financement sont t\u00f4t ou tard contraints de se poser pour cr\u00e9er un document synth\u00e9tique qui leur permettra d\u2019apporter de la coh\u00e9rence et de la structure \u00e0 leur projet.<\/p>\n<p>Qu\u2019est-ce qu\u2019un Business Plan ? A quoi sert-il ? A qui est-il destin\u00e9 ? N\u2019est-ce pas une perte de temps ? &#8230; Valoxy<span class=\"s1\">, cabinet d\u2019expertise comptable dans les Hauts de France, r\u00e9pond \u00e0 toutes vos questions pour structurer la pr\u00e9sentation de votre projet.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Expliquer la valeur ajout\u00e9e du projet<\/strong><\/h3>\n<p>Le Business Plan est un document synth\u00e9tique qui d\u00e9crit le projet de cr\u00e9ation d\u2019entreprise. Il reprend et explique l\u2019ensemble des \u00e9l\u00e9ments importants sur lesquels se fonde le projet. C\u2019est aussi un outil sur lequel le cr\u00e9ateur peut s\u2019appuyer pour pr\u00e9senter et expliquer ce qu\u2019il souhaite r\u00e9aliser, comment il compte le faire et comment il compte gagner de l\u2019argent. C\u2019est donc \u00e0 la fois un document de communication et de strat\u00e9gie.<\/p>\n<h3><strong>Les 3 objectifs du Business Plan<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-19813\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2017\/03\/business-plan-1.jpg\" alt=\"Business Plan\" width=\"224\" height=\"212\" \/><\/p>\n<p>Il vise 3 objectifs distincts, pr\u00e9senter le projet, rassurer les futurs partenaires et convaincre les futurs acteurs de vous accompagner.<\/p>\n<ol>\n<li>\n<h4><strong>Pr\u00e9senter l\u2019int\u00e9r\u00eat du projet<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p>Son utilit\u00e9 la plus \u00e9vidente est de pr\u00e9senter le projet en mettant en valeur ses points forts. Un Business Plan structur\u00e9 et bien r\u00e9dig\u00e9 est un outil important pour convaincre les investisseurs de vous accompagner dans votre projet.<\/p>\n<h4><strong>\u00a0\u00a0\u00a0\u00a0 2. Rassurer les partenaires<\/strong><\/h4>\n<p>En expliquant la nature du projet, la strat\u00e9gie de cr\u00e9ation et de d\u00e9veloppement de l\u2019entreprise, le Business Plan rassure les futurs partenaires de l\u2019entreprise. Qu&rsquo;il s&rsquo;agisse de vos proches, du banquier, de vos futurs associ\u00e9s ou m\u00eame de vos fournisseurs, ils se feront tous une id\u00e9e de votre projet gr\u00e2ce au Business Plan que vous leur pr\u00e9senterez. Si votre projet est solide, \u00e9tay\u00e9, prometteur, ils seront tous rassur\u00e9s et vous accompagneront plus facilement pour r\u00e9aliser vos d\u00e9marches.<\/p>\n<h4><strong>\u00a0\u00a0 3. Convaincre de la faisabilit\u00e9 du projet<\/strong><\/h4>\n<p>De nombreuses personnes sont \u00e0 convaincre lorsqu\u2019on d\u00e9marre une entreprise. Car accompagner un cr\u00e9ateur repr\u00e9sente des risques pour l\u2019ensemble des parties. Les associ\u00e9s et les financeurs se demandent si le projet sera rentable. Les fournisseurs se demandent s\u2019ils seront pay\u00e9s, si leur image ne sera pas \u00e9corn\u00e9e. Les employ\u00e9s, et notamment les talents, se demandent s\u2019il faut miser sur ce projet m\u00eame s\u2019il est moins bien pay\u00e9 ou si un autre n\u2019est pas plus int\u00e9ressant. Les clients se demandent si le produit est de bonne qualit\u00e9, si l\u2019entreprise sera pr\u00e9sente pour le SAV, \u2026 Le Business Plan a pour but de rassurer les partenaires, m\u00eame s\u2019il faut convenir qu\u2019on le montre rarement \u00e0 des fournisseurs et des clients (sauf s\u2019ils sont strat\u00e9giques).<\/p>\n<h3><strong>A qui s\u2019adresse-t-il ?<\/strong><\/h3>\n<p>Comme nous venons de le voir le Business Plan peut s\u2019adresser \u00e0 de nombreuses personnes qui joueront un r\u00f4le totalement diff\u00e9rent dans la cr\u00e9ation de l\u2019entreprise. Il faudra donc adapter le document en fonction de l\u2019interlocuteur \u00e0 qui il est destin\u00e9. Attention, adapt\u00e9 ne signifie pas changer les chiffres\u00a0! Cela veut juste dire qu\u2019on accentuera tel ou tel argument et qu\u2019on mettra en avant des aspects diff\u00e9rents du Business Plan selon qu\u2019on s\u2019adresse \u00e0 une personne qui a un int\u00e9r\u00eat financier, social ou \u00e9cologique ou un partenaire qui vise un int\u00e9r\u00eat strat\u00e9gique \u00e0 long terme ou un autre qui souhaite juste faire des affaires\u2026<\/p>\n<h3><strong>Quels sont les principaux destinataires d\u2019un Business Plan\u00a0?<\/strong><\/h3>\n<ul>\n<li><img decoding=\"async\" class=\"aligncenter wp-image-16419\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2016\/08\/tresorerie-dentreprise-1-1.jpg\" alt=\"Destinataires du Business Plan\" width=\"166\" height=\"122\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2016\/08\/tresorerie-dentreprise-1-1.jpg 320w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2016\/08\/tresorerie-dentreprise-1-1-300x220.jpg 300w\" sizes=\"(max-width: 166px) 100vw, 166px\" \/>Le cr\u00e9ateur qui profitera de sa r\u00e9daction pour structurer sa d\u00e9marche et affiner son projet.<\/li>\n<li>Le banquier qui \u00e9tudiera le s\u00e9rieux et la viabilit\u00e9 du projet. Et, en cas de demande de pr\u00eat s\u2019assurera de la capacit\u00e9 de la future entreprise \u00e0 assurer le remboursement.<\/li>\n<li>Des investisseurs potentiels et des organismes d\u2019aide financi\u00e8re qui \u00e9tudieront le potentiel du projet.<\/li>\n<li>Des associ\u00e9s et futurs employ\u00e9s qui n&rsquo;accepteront de participer \u00e0 l\u2019aventure que s\u2019ils comprennent l\u2019int\u00e9r\u00eat du projet et se sentent rassur\u00e9s sur sa solidit\u00e9.<\/li>\n<\/ul>\n<h3><strong>Faire un Business Plan est-il une perte de temps\u00a0?<\/strong><\/h3>\n<p>Sa r\u00e9daction est fastidieuse. Cela prend du temps et n\u00e9cessite d\u2019apporter des informations qu\u2019on ne ma\u00eetrise pas toujours. Cependant :<\/p>\n<ul>\n<li>C\u2019est un document incontournable pour convaincre les partenaires financiers (banquier, investisseurs, \u2026),<\/li>\n<li>C\u2019est, au final, un gain de temps qui permet de clarifier les id\u00e9es, centraliser les informations et prendre des d\u00e9cisions plus rapidement.<\/li>\n<\/ul>\n<p>Ne pas en r\u00e9diger, c\u2019est en quelque sorte reconna\u00eetre que le projet n\u2019est pas abord\u00e9 de mani\u00e8re professionnelle. Qu\u2019une ou plusieurs questions ne sont pas pos\u00e9es, ou que les r\u00e9ponses ne tiennent pas la route \u2026<\/p>\n<h3>Conclusion<\/h3>\n<p>Le Business Plan est un outil incontournable : Il confirme la d\u00e9marche de professionnalisme du porteur de projet et sa volont\u00e9 d\u2019aller jusqu\u2019au bout de son id\u00e9e. Une fois termin\u00e9, il doit \u00eatre lu (et relu !) afin de le corriger et de le ma\u00eetriser jusque dans ses moindres d\u00e9tails. Mais il faut avoir conscience que la r\u00e9ussite du projet ne tient pas dans la qualit\u00e9 de sa pr\u00e9sentation mais dans celle de l\u2019\u00e9quipe. Celle qui va lancer et porter le projet de cr\u00e9ation d\u2019entreprise.<\/p>\n<p><a href=\"http:\/\/www.valoxy.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Valoxy<\/a> est \u00e0 votre disposition pour vous aider \u00e0 \u00e9tablir votre Business Plan. N\u2019h\u00e9sitez pas \u00e0 nous contacter, laissez-nous vos commentaires, posez vos questions ! Nous affinerons votre recherche et ainsi nous vous pr\u00e9parerons au mieux !<\/p>\n<p class=\"p1\"><span class=\"s1\">Pour plus d\u2019informations sur le business plan, retrouvez nos articles sur le blog de Valoxy :<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><a href=\"https:\/\/valoxy.org\/blog\/business-plan\/\"><span class=\"s2\">Le business plan<\/span><\/a><\/li>\n<li class=\"li1\"><a href=\"https:\/\/valoxy.org\/blog\/rediger-business-plan\/\"><span class=\"s2\">Comment r\u00e9diger un business plan ?<\/span><\/a><\/li>\n<li class=\"li1\"><a href=\"https:\/\/valoxy.org\/blog\/business-plan-efficace\/\"><span class=\"s2\">Qu\u2019est-ce qu\u2019un business plan efficace<\/span><\/a><\/li>\n<li class=\"li1\"><a href=\"https:\/\/valoxy.org\/blog\/business-plan-en-10-etapes-03052014avl1\/\"><span class=\"s2\">Construire son business plan en 10 \u00e9tapes<\/span><\/a><\/li>\n<li class=\"li1\"><a href=\"https:\/\/valoxy.org\/blog\/le-deck-et-le-pitch\/\"><span class=\"s2\">Le deck et le pitch, le business plan des start-up ?<\/span><\/a><\/li>\n<li class=\"li1\"><a href=\"https:\/\/valoxy.org\/blog\/business-plan-executive-summary\/\"><span class=\"s2\">Business Plan: R\u00e9ussir l\u2019\u00e9tape de l\u2019executive Summary<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le Business Plan est un passage oblig\u00e9 pour les cr\u00e9ateurs d\u2019entreprise. Ainsi, m\u00eame ceux qui ne cherchent pas de financement sont t\u00f4t ou tard contraints de se poser pour cr\u00e9er un document synth\u00e9tique qui leur permettra d\u2019apporter de la coh\u00e9rence&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-19812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi faire un Business Plan? | Blog Valoxy - Expertise comptable<\/title>\n<meta name=\"description\" content=\"Pourquoi faire un Business Plan ? 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