{"id":19724,"date":"2017-03-21T00:30:19","date_gmt":"2017-03-20T23:30:19","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=19724"},"modified":"2024-09-26T17:01:49","modified_gmt":"2024-09-26T15:01:49","slug":"etablir-business-plan","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/etablir-business-plan\/","title":{"rendered":"Pourquoi \u00e9tablir un Business Plan ?"},"content":{"rendered":"<p>L\u2019exercice est souvent destin\u00e9 \u00e0 un partenaire financier, mais <strong>\u00e9tablir un business plan<\/strong> c\u2019est avant tout visualiser <strong>la r\u00e9ussite future d\u2019un projet.<\/strong> C\u2019est un travail de pr\u00e9vision qui vous permet d\u2019avoir une feuille de route pour limiter les risques. Dans une <strong>d\u00e9marche r\u00e9aliste et critique<\/strong>, vous engagez votre entreprise sur un <strong>plan d\u2019actions futures<\/strong> qui vous conduira <strong>sur le chemin de la r\u00e9ussite<\/strong>.<\/p>\n<p class=\"p1\"><span class=\"s1\">Valoxy, cabinet d\u2019expertise comptable dans les Hauts de France, reprend dans cet article les grandes lignes qui structureront la pr\u00e9sentation de votre projet, dans ce<span class=\"Apple-converted-space\">\u00a0 <\/span>document indispensable qu\u2019est le business plan.<\/span><\/p>\n<h3><strong>Son contenu\u00a0<\/strong><\/h3>\n<p>Pour r\u00e9diger votre Business Plan vous devez d\u00e9velopper vos id\u00e9es, mettre sur papier ce qui vous conduit \u00e0 cr\u00e9er ou \u00e0 d\u00e9velopper, en connaissant vos forces et vos faiblesses, mais aussi les menaces et les opportunit\u00e9s qui vous entourent. Le chiffrage final vous permettra de valider la rentabilit\u00e9 de votre projet.<\/p>\n<p>Vous aurez \u00e0 r\u00e9fl\u00e9chir sur\u00a0:<\/p>\n<ul>\n<li>Votre \u00e9quipe,<\/li>\n<li>Vos produits et services,<\/li>\n<li>Votre march\u00e9, vos concurrents,<\/li>\n<li>Votre strat\u00e9gie,<\/li>\n<li>Vos ressources,<\/li>\n<li>Vos partenaires.<\/li>\n<\/ul>\n<p>Cet outil pr\u00e9cieux est un guide dans vos affaires, mais il reste aussi un outil de pr\u00e9sentation face \u00e0 un partenaire. Il vous servira \u00e0 vendre votre projet, \u00e0 faire adh\u00e9rer \u00e0 votre vision. N\u2019oubliez pas la premi\u00e8re impression\u00a0! Vous vendez votre projet, votre interlocuteur a besoin de votre vision pour comprendre o\u00f9 vous voulez qu\u2019il vous accompagne.<\/p>\n<p>Pr\u00e9sentez-vous avec votre \u00e9quipe, en y relevant vos forces, vos faiblesses, votre compl\u00e9mentarit\u00e9 et votre l\u00e9gitimit\u00e9. N\u2019oubliez pas vos valeurs en lien avec votre projet. Expliquez votre histoire et ce qui vous conduit \u00e0 entreprendre. Exposez vos objectifs, votre vision et vos axes de d\u00e9veloppement<\/p>\n<p>Il faudra vendre vos produits et services, en expliquant en quoi ils r\u00e9pondent \u00e0 la demande du march\u00e9. Qu\u2019ils soient r\u00e9volutionnaires ou standards vos produits ou services doivent \u00eatre suffisamment attrayants pour \u00eatre vendus. En quoi votre offre se distingue de la concurrence, quels avantages apportez-vous \u00e0 votre march\u00e9\u00a0? N\u2019oubliez pas que votre interlocuteur n\u2019est pas forc\u00e9ment un technicien de votre m\u00e9tier, alors soyez p\u00e9dagogue. Pr\u00e9sentez votre march\u00e9 \u00e0 travers votre v\u00e9cu, vos enqu\u00eates aupr\u00e8s de vos futurs clients, votre vision sur son \u00e9volution et vos concurrents. Pour votre interlocuteur c\u2019est un point important, ne pas conna\u00eetre son march\u00e9 c\u2019est comme prendre la mer sans regarder la m\u00e9t\u00e9o, inconscient\u00a0! Conna\u00eetre son march\u00e9 est un imp\u00e9ratif absolu\u00a0!<\/p>\n<p>Ensuite expliquez comment vous allez vendre. Directement aux consommateurs ou par des distributeurs, comment vous r\u00e9aliserez votre chiffre d\u2019affaires, \u00e0 quel rythme vous comptez vendre\u00a0? Bref comment vous allez faire pour atteindre vos objectifs financiers.<\/p>\n<h3><strong>Vision et plan d\u2019actions : quelles projections ?<\/strong><\/h3>\n<p><img decoding=\"async\" class=\" wp-image-19727 alignleft\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2017\/03\/plan-action-1.jpg\" alt=\"\" width=\"218\" height=\"122\" \/>Le plan d\u2019actions va pr\u00e9senter toute votre strat\u00e9gie de d\u00e9veloppement, mais il est bon de pr\u00e9senter aussi sa vision ; par exemple, quelle cause \u00e0 d\u00e9fendre, qu\u2019est ce qui est bien pour la plan\u00e8te, quelle est votre philosophie de vie.<\/p>\n<p>Ce qu\u2019il faut faire :<\/p>\n<p>Dans le plan d\u2019actions vous devrez pr\u00e9senter en d\u00e9tail :<\/p>\n<ul>\n<li>La strat\u00e9gie marketing : communication, budget, objectifs, etc.<\/li>\n<li>La strat\u00e9gie commerciale avec vos facteurs cl\u00e9s de succ\u00e8s<\/li>\n<li>Les moyens humains, mat\u00e9riels et financiers dont vous disposez<\/li>\n<li>La strat\u00e9gie de d\u00e9veloppement (nationale et internationale) et votre plan de R&amp;D (recherche et d\u00e9veloppement)<\/li>\n<li>La production : le co\u00fbt, le lieu, les d\u00e9lais, l\u2019investissement<\/li>\n<\/ul>\n<p>Ce qu\u2019il ne faut pas faire :<\/p>\n<p>Dire que vous misez tout sur le \u00ab\u00a0buzz\u00a0\u00bb. D\u00e9j\u00e0 parce que cr\u00e9er le buzz co\u00fbte cher, ensuite parce que cela prouve que vous ne savez pas comment faire pour atteindre vos objectifs. Pensez aussi \u00e0 l\u2019ad\u00e9quation strat\u00e9gie \/ forces en pr\u00e9sence. N\u2019annoncez pas une strat\u00e9gie qui n\u00e9cessite 2 millions d\u2019euros et 15 personnes, si vous \u00eates 3 et sans argent.<\/p>\n<h3><strong>Gestion financi\u00e8re : ni trop, ni pas assez<\/strong><\/h3>\n<p><img decoding=\"async\" class=\" wp-image-16748 alignleft\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2016\/07\/calcul-e1620208932509-1.jpg\" alt=\"Business Plan\" width=\"200\" height=\"112\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2016\/07\/calcul-e1620208932509-1.jpg 700w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2016\/07\/calcul-e1620208932509-1-300x169.jpg 300w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>Ce qu\u2019il faut faire :<\/p>\n<p>Se faire aider pour la partie financi\u00e8re.\u00a0Il faut que vos hypoth\u00e8ses soient en ad\u00e9quation avec votre plan d\u2019actions : par exemple dites que pour le premier trimestre vous allez avoir un nombre X de commerciaux qui vont d\u00e9marcher Y clients par jour pour un taux de conversion de X% : donc n ventes par mois pour un CA de X euros.\u00a0Suite \u00e0 cela, d\u2019un point de vue plus chiffr\u00e9, pr\u00e9sentez un compte de r\u00e9sultat et un bilan pr\u00e9visionnel, un plan de financement, un plan de tr\u00e9sorerie, et dites quand est-ce que vous atteindrez votre point mort et comment allez-vous l\u2019atteindre.<\/p>\n<p>Ce qu\u2019il ne faut pas faire :<\/p>\n<p>Une chose \u00e0 \u00e9viter est de fournir un tableau reprenant le chiffre d\u2019affaires, la multitude de co\u00fbts, ainsi que le r\u00e9sultat. Ce qu\u2019il faut faire c\u2019est expliquer plut\u00f4t comment on arrive \u00e0 ces chiffres. Estimez vos revenus et charges de fa\u00e7on prudente, d\u00e9taill\u00e9e et justifi\u00e9e.<\/p>\n<h3><strong>Ne pas n\u00e9gliger la r\u00e9daction<\/strong><\/h3>\n<p>Pensez \u00e0 r\u00e9diger votre business plan avec toute votre \u00e9quipe et faites le lire par un regard ext\u00e9rieur. Ne passez pas des journ\u00e9es enti\u00e8res devant votre PC, prenez plut\u00f4t le temps d\u2019aller au contact de votre (future) client\u00e8le. Et n\u2019oubliez jamais que le meilleur business plan du monde ne garantit pas les clients.<\/p>\n<p>Votre plan d&rsquo;affaires est semblable \u00e0 un document de vente. Il doit convaincre le lecteur que votre entreprise a tout le potentiel n\u00e9cessaire pour r\u00e9ussir. Votre enthousiasme, votre d\u00e9vouement et votre confiance doivent \u00eatre \u00e9vidents aux yeux du lecteur. \u00c9vitez les termes tr\u00e8s techniques et les diagrammes qui pourraient le d\u00e9router. Vous devez r\u00e9diger votre plan \u00e0 l&rsquo;intention d&rsquo;un lecteur qui ne conna\u00eet pas tr\u00e8s bien le genre d&rsquo;entreprise que vous \u00eates sur le point de lancer.<\/p>\n<p>Les plans d&rsquo;affaires les plus efficaces sont des documents dynamiques qui \u00e9voluent \u00e0 mesure que l&rsquo;entreprise grandit et se transforme. Votre plan doit correspondre \u00e0 l&rsquo;\u00e9tat actuel de votre entreprise, au milieu dans lequel elle \u00e9volue, ainsi qu&rsquo;\u00e0 vos objectifs actuels et futurs.<\/p>\n<p>Retrouvez nos articles sur le blog de Valoxy :<\/p>\n<ul>\n<li><a href=\"https:\/\/valoxy.org\/blog\/business-plan-executive-summary\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mil=\"21142\">Business Plan Executive Summary<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/rediger-business-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mil=\"21142\">R\u00e9diger un Business Plan<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/pouquoi-faire-business-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mil=\"21142\">Pourquoi faire Business Plan ?<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/petit-lexique-des-startuppeurs\/#3\" data-mil=\"21142\">Petit lexique des startuppeurs<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/business-angel-crowdfunding-pret-remunere-devenez-investisseur-20052014avalchriba01\/\" data-mil=\"21142\">Business Angel<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019exercice est souvent destin\u00e9 \u00e0 un partenaire financier, mais \u00e9tablir un business plan c\u2019est avant tout visualiser la r\u00e9ussite future d\u2019un projet. C\u2019est un travail de pr\u00e9vision qui vous permet d\u2019avoir une feuille de route pour limiter les risques. Dans&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[129],"class_list":["post-19724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion","tag-business-plan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi \u00e9tablir un Business Plan ? | Blog Valoxy - Expertise comptable<\/title>\n<meta name=\"description\" content=\"L\u2019exercice est souvent destin\u00e9 \u00e0 un partenaire financier, mais \u00e9tablir un business plan c\u2019est avant tout visualiser la r\u00e9ussite future d\u2019un projet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/valoxy.org\/blog\/etablir-business-plan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi \u00e9tablir un Business Plan ? 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