{"id":1933,"date":"2013-02-27T20:40:43","date_gmt":"2013-02-27T19:40:43","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=1933"},"modified":"2025-07-25T12:44:43","modified_gmt":"2025-07-25T10:44:43","slug":"comment-convaincre-et-persuader-en-10-questions","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/comment-convaincre-et-persuader-en-10-questions\/","title":{"rendered":"10 principes pour savoir convaincre et persuader (1\/2)"},"content":{"rendered":"<p><img decoding=\"async\" class=\"size-full wp-image-1939 alignleft\" style=\"margin-right: 10px;\" title=\"comment convaincre\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/02\/discours-pt-exclamation.png\" alt=\"Convaincre et persuader\" width=\"227\" height=\"209\" \/>Comment convaincre et persuader ? Comment savoir faire passer ses id\u00e9es ? Il s&rsquo;agit de qualit\u00e9s essentielles pour un dirigeant d\u2019entreprise.<\/p>\n<p>La communication sert aussi bien dans les phases de management, de d\u00e9marche commerciale ou de discussion avec des partenaires ou des associ\u00e9s. Si pour certains cette comp\u00e9tence semble inn\u00e9e, pour d\u2019autres il est n\u00e9cessaire de la travailler.<\/p>\n<p>Dans cet article, Valoxy, cabinet d&rsquo;expertise comptable dans les Hauts de France, vous donne quelques conseils pour savoir <strong><span class=\"exergue\">comment pr\u00e9parer vos communications verbales pour convaincre et persuader plus facilement vos interlocuteurs<\/span><\/strong>.<\/p>\n<h2><b>1-\u00a0\u00a0\u00a0\u00a0\u00a0 <\/b><b>Comment pr\u00e9parer ses communications verbales<\/b><\/h2>\n<h3><i><span style=\"text-decoration: underline;\">Principe n\u00b01\u00a0: lorsqu\u2019on veut convaincre, il faut pr\u00e9parer ses interventions<\/span><\/i><\/h3>\n<p>Avant toute intervention, il est n\u00e9cessaire de se pr\u00e9parer. Id\u00e9alement, il faut le faire par \u00e9crit <strong><span class=\"exergue\">en pr\u00e9parant une petite synth\u00e8se<\/span> <\/strong>avec\u00a0:<\/p>\n<ul>\n<li>Les mots cl\u00e9s<\/li>\n<li>L\u2019objectif de l\u2019intervention<\/li>\n<li>Les priorit\u00e9s<\/li>\n<\/ul>\n<p>Cette d\u00e9marche permet de fixer les priorit\u00e9s etde\u00a0 travailler les points qui ne sont pas forc\u00e9ment clairs au d\u00e9part. Les notes vous s\u00e9curiseront, ce qui am\u00e9liore souvent la communication verbale.<\/p>\n<h3><i><span style=\"text-decoration: underline;\">Principe n\u00b02\u00a0: toute communication verbale doit suivre une s\u00e9quence logique<\/span><\/i><\/h3>\n<p>Lors de votre pr\u00e9sentation, <strong><span class=\"exergue\">pensez \u00e0 ordonner les \u00e9l\u00e9ments de mani\u00e8re \u00e0 ce que vos interlocuteurs suivent une logique,<\/span><\/strong> un raisonnement. Ils vous \u00e9coutent, alors \u00e9pargnez leur l\u2019effort de devoir mettre les \u00e9l\u00e9ments dans le bon ordre ! Par ailleurs cela aide \u00e0 la compr\u00e9hension et la m\u00e9morisation du message et donne une image qualitative de votre prestation. L\u2019ordre des processus interrogatif s ci-dessous peut vous aider \u00e0 convaincre et persuader votre auditoire\u00a0:<\/p>\n<ul>\n<li>Pourquoi\u00a0: Pourquoi faut-il prendre cette d\u00e9cision\u00a0?<\/li>\n<li>Quoi\u00a0: Quels sont les r\u00e9sultats attendus\u00a0?<\/li>\n<li>Comment\u00a0: Comment allons-nous nous y prendre\u00a0?<\/li>\n<li>Quand\u00a0: Pr\u00e9ciser les d\u00e9lais, les dates<\/li>\n<li>Qui\u00a0: Qui est concern\u00e9 et \u00e0 quel moment\u00a0?<\/li>\n<li>Combien\u00a0: Combien cela co\u00fbtera-t-il\u00a0?<\/li>\n<\/ul>\n<h3><i><span style=\"text-decoration: underline;\">Principe n\u00b03\u00a0: comment convaincre\u00a0et persuader ? En commen\u00e7ant par la fin\u00a0!<\/span><\/i><\/h3>\n<p>Lorsque vous vous adressez \u00e0 une autre personne, n\u2019attendez pas la fin de la discussion pour en venir aux faits\u00a0! Pour convaincre et persuader votre interlocuteur, <strong><span class=\"exergue\">c\u2019est d\u00e8s le d\u00e9but, apr\u00e8s une petite introduction et une mise en confiance, qu\u2019il faut annoncer ce que vous avez de plus important \u00e0 dire<\/span><\/strong>. Il faut le faire de mani\u00e8re construite\u00a0: id\u00e9e, information, conclusion et enfin d\u00e9cision. Plusieurs raisons prouvent qu\u2019il est pr\u00e9f\u00e9rable de commencer par la fin\u00a0pour convaincre un auditoire:<\/p>\n<ul>\n<li>La dur\u00e9e normale d\u2019attention d\u2019un individu est de 12 \u00e0 20 minutes,<\/li>\n<li>La dur\u00e9e d\u2019attention est inversement proportionnelle \u00e0 la taille de l\u2019entreprise et au niveau de responsabilit\u00e9 de l\u2019interlocuteur,<\/li>\n<li>Annoncer les choses rapidement permet de faire baisser le \u00ab\u00a0stress\u00a0\u00bb d\u00fb \u00e0 l\u2019attente,<\/li>\n<li>Une fois les d\u00e9cisions annonc\u00e9es, on passe en mode discussion plus op\u00e9rationnelle et on entre donc plus rapidement dans la phase concr\u00e8te.<\/li>\n<\/ul>\n<h3><i><span style=\"text-decoration: underline;\">Principe n\u00b04\u00a0: bien communiquer, c\u2019est r\u00e9p\u00e9ter\u00a0!<\/span><\/i><\/h3>\n<p>Lors de toute communication verbale,<strong><span class=\"exergue\"> il est n\u00e9cessaire d\u2019appliquer la r\u00e8gle de de la triple r\u00e9p\u00e9tition<\/span><\/strong>\u00a0:<\/p>\n<ul>\n<li>On \u00e9voque l\u2019id\u00e9e une premi\u00e8re fois dans l\u2019introduction pour pr\u00e9parer ou interpeller l\u2019auditoire en suscitant son int\u00e9r\u00eat sur le sujet \u00e0 venir.\u00a0: \u00ab\u00a0Nous allons voir que\u2026.\u00a0\u00bb (on parle parfois de teasing),<\/li>\n<li>On exprime les id\u00e9es dans le corps de l\u2019intervention avec une explication et une argumentation,<\/li>\n<li>Enfin, on reprend et r\u00e9sume l\u2019id\u00e9e principale dans une conclusion claire et concise\u00a0:\u00a0\u00ab\u00a0Nous avons vu que\u2026\u00a0\u00bb.<\/li>\n<li>Cette d\u00e9marche contribue \u00e0 la bonne compr\u00e9hension et m\u00e9morisation du message que l\u2019on souhaite faire passer.<\/li>\n<\/ul>\n<h3><i><span style=\"text-decoration: underline;\">Principe n\u00b05\u00a0: une communication verbale doit \u00eatre concise<\/span><\/i><\/h3>\n<p>Pour chaque intervention, communication interne, n\u00e9gociation ou tout simplement pour bien se faire comprendre il est important d\u2019\u00eatre concis. Si vous souhaitez convaincre et persuader facilement votre auditoire,<span class=\"exergue\"> <strong>faites l\u2019effort de synth\u00e9tiser votre discours en ne pr\u00e9sentant que le n\u00e9cessaire<\/strong> <\/span>(environ 20 % de vos informations sur le sujet trait\u00e9). Cela a plusieurs avantages\u00a0:<\/p>\n<ul>\n<li>Votre interlocuteur n\u2019est pas \u00ab\u00a0noy\u00e9\u00a0\u00bb avec des points de d\u00e9tails,<\/li>\n<li>Votre message est clair,<\/li>\n<li>Cela permet de pr\u00e9ciser les choses pour les questions qui viendraient ensuite,<\/li>\n<li>Votre discours n\u2019en est que renforc\u00e9 tout en \u00e9vitant de donner l\u2019impression de justifier votre d\u00e9cision.<\/li>\n<\/ul>\n<p>En cas de communication internet importante, limitez-vous \u00e0 exposer le sujet en \u00e9vitant de profiter que tout le monde soit l\u00e0 pour aborder quelques points pratiques. Cela d\u00e9nature la r\u00e9union et perturbe votre message principal.<\/p>\n<p class=\"p1\"><span class=\"s1\">Cet article vous a int\u00e9ress\u00e9 ? Dites-le nous dans les commentaires ci dessous ! Comment convaincre vos interlocuteurs ? Retrouvez la suite de cet article, et d\u2019autres, pour vendre vos projets, sur le blog de Valoxy :<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/comment-convaincre-et-persuader-en-10-questions-22\/\"><span class=\"s3\">Comment convaincre et persuader (2\/2)<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s4\"><a href=\"https:\/\/valoxy.org\/blog\/motiver-salaries-5-points\/\"><span class=\"s5\">Comment motiver ses salari\u00e9s en 5 points<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s4\"><a href=\"https:\/\/valoxy.org\/blog\/le-deck-et-le-pitch\/\"><span class=\"s5\">Le deck et le pitch, le business plan des start-up ?<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s4\"><a href=\"https:\/\/valoxy.org\/blog\/comment-faire-un-dossier-de-presentation-de-projet\/\"><span class=\"s5\">Pr\u00e9sentation de projet : comment faire ?<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s4\"><a href=\"https:\/\/valoxy.org\/blog\/start-up-les-5-cles-dun-pitch-reussi\/\"><span class=\"s5\">Start-up : les 5 cl\u00e9s d\u2019un pitch r\u00e9ussi<\/span><\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Comment convaincre et persuader ? Comment savoir faire passer ses id\u00e9es ? Il s&rsquo;agit de qualit\u00e9s essentielles pour un dirigeant d\u2019entreprise. La communication sert aussi bien dans les phases de management, de d\u00e9marche commerciale ou de discussion avec des partenaires&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 principes pour savoir convaincre et persuader (1\/2) | Blog Valoxy - Expertise comptable<\/title>\n<meta name=\"description\" content=\"Comment convaincre et persuader pour faire passer ses id\u00e9es ? 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