{"id":14575,"date":"2016-09-29T00:30:05","date_gmt":"2016-09-28T22:30:05","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=14575"},"modified":"2024-09-26T16:59:50","modified_gmt":"2024-09-26T14:59:50","slug":"evaluation-entreprises-methodes-de-calcul","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/evaluation-entreprises-methodes-de-calcul\/","title":{"rendered":"L\u2019\u00e9valuation des entreprises : au-del\u00e0 des m\u00e9thodes de calcul"},"content":{"rendered":"<p style=\"text-align: justify;\">Une entreprise ne se r\u00e9sume pas \u00e0 un simple ensemble de chiffres ou de donn\u00e9es comptables. C\u2019est aussi une strat\u00e9gie de d\u00e9veloppement qui doit \u00eatre bien comprise afin que les hypoth\u00e8ses de calcul retenues pour son \u00e9valuation soient justes. Ainsi, l\u2019objectif d&rsquo;une d\u00e9marche d&rsquo;\u00e9valuation est de d\u00e9terminer quels sont les facteurs \u00e0 l\u2019origine de la performance de l\u2019entreprise, ainsi que les risques qui p\u00e8sent sur ce niveau de performance dans l\u2019avenir.<\/p>\n<p style=\"text-align: justify;\">Comment \u00e9valuer une entreprise ? Quels sont les \u00e9l\u00e9ments qui vont influer sur sa valeur ? Quelles sont les diff\u00e9rentes m\u00e9thodes de calcul pour estimer la valeur d&rsquo;une entreprise ?\u00a0 Valoxy, cabinet d&rsquo;expertise comptable dans les Hauts de France, analyse dans cet article les \u00e9l\u00e9ments non comptables et non financiers \u00e0 prendre en compte.<\/p>\n<h2 style=\"text-align: justify;\">Evaluation d&rsquo;entreprise : comment proc\u00e9der \u00e0 l&rsquo;analyse strat\u00e9gique\u00a0?<\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignright wp-image-14105\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2016\/07\/question.jpg\" alt=\"Evaluation d'entreprise : comment proc\u00e9der \u00e0 l'analyse strat\u00e9gique ?\" width=\"123\" height=\"173\" \/>La <a href=\"https:\/\/valoxy.org\/blog\/evaluation-entreprise-mode-emploi\/\" target=\"_blank\" rel=\"noopener noreferrer\">r\u00e9alisation d\u2019un diagnostic ou d&rsquo;une \u00e9valuation d&rsquo;entreprise<\/a> peut \u00eatre faite en deux \u00e9tapes :<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>d\u2019une part, il convient de proc\u00e9der \u00e0 une analyse du milieu dans lequel l\u2019entreprise \u00e9volue<\/strong> (le terme \u00e9voqu\u00e9 \u00e9tant parfois l\u2019analyse sectorielle),<\/li>\n<li style=\"text-align: justify;\"><strong>d\u2019autre part, il faut se pencher sur le fonctionnement interne de l\u2019entreprise<\/strong> (comment\u00a0 s\u2019est-elle adapt\u00e9e \u00e0 son secteur d\u2019activit\u00e9, et est-ce que cette organisation est fiable dans l\u2019avenir ?).<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">L\u2019approche sectorielle\u00a0: l\u2019analyse de Porter<\/h3>\n<p style=\"text-align: justify;\">L&rsquo;un des auteurs en management le plus connu et reconnu, Michael Porter, a mis en \u00e9vidence que l\u2019environnement de l\u2019entreprise \u00e9tait compos\u00e9 d\u2019un ensemble d\u2019acteurs qui vont contribuer \u00e0 d\u00e9terminer la strat\u00e9gie de l&rsquo;entreprise en exer\u00e7ant une pression sur elle. Il est bien \u00e9vident que lors de l&rsquo;\u00e9valuation d&rsquo;une entreprise, <strong>il sera n\u00e9cessaire de s&rsquo;int\u00e9resser \u00e0 ces forces afin de se faire une id\u00e9e de la mani\u00e8re dont\u00a0elles agissent sur l&rsquo;entreprise.<\/strong><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignright wp-image-11932\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/11\/management2-gimp-70.jpg\" alt=\"Evaluation d'entreprise : comment proc\u00e9der \u00e0 l'analyse strat\u00e9gique ?\" width=\"197\" height=\"196\" \/>Dans son analyse, cinq \u00ab forces \u00bb agissent plus ou moins sur la soci\u00e9t\u00e9 :<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Les clients de l\u2019entreprise<\/strong> qui peuvent choisir\u00a0d\u2019acheter ou pas ses biens ou ses services, ou exiger un prix plus faible,<\/li>\n<li><strong>Les fournisseurs<\/strong> qui peuvent exiger des prix plus \u00e9lev\u00e9s ou des d\u00e9lais de r\u00e8glement plus courts,<\/li>\n<li><strong>Les concurrents<\/strong> actuels, susceptibles, par leur strat\u00e9gie, de prendre des parts de march\u00e9 \u00e0 l\u2019entreprise,<\/li>\n<li><strong>Les nouveaux entrants<\/strong> potentiels sur le march\u00e9,<\/li>\n<li><strong>L\u2019apparition de produits de substitution<\/strong> entra\u00eenant la cr\u00e9ation d\u2019un nouveau march\u00e9 au d\u00e9triment de celui sur lequel l\u2019entreprise \u00e9volue.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">A ces cinq forces identifi\u00e9es par Porter est venue s\u2019ajouter une \u00ab\u00a0force\u00a0\u00bb\u00a0 suppl\u00e9mentaire, <strong>l&rsquo;\u00c9tat. Il peut en effet imposer de nouvelles r\u00e9glementations sur un march\u00e9.<\/strong> C\u2019est pourquoi on parle souvent des 5+1 forces de Porter.<\/p>\n<p style=\"text-align: justify;\">L\u2019analyse de Porter n\u2019est pas la seule, m\u00eame si elle est l\u2019une des plus connues. Nous pourrions \u00e9galement \u00e9voquer l<strong>a m\u00e9thode PESTEL. Cette derni\u00e8re est propre \u00e0 analyser l\u2019environnement global de la soci\u00e9t\u00e9. Ou encore l\u2019approche partenariale, qui s\u2019int\u00e9resse aux diff\u00e9rentes parties prenantes en rapport avec l\u2019entreprise.<\/strong> (actionnaires, salari\u00e9s, concurrents, fournisseurs\u2026). Leurs relations et la prise en compte des diff\u00e9rentes revendications vont permettre l\u2019\u00e9laboration d\u2019une strat\u00e9gie.<\/p>\n<h3 style=\"text-align: justify;\">L\u2019approche interne<\/h3>\n<p style=\"text-align: justify;\">Confront\u00e9e \u00e0 son environnement, l\u2019entreprise va mettre en place une organisation interne adapt\u00e9e. Elle r\u00e9pondra ainsi aux diff\u00e9rentes contraintes qui l&rsquo;entourent, dans le but de g\u00e9n\u00e9rer un b\u00e9n\u00e9fice. Lors de l&rsquo;\u00e9valuation,<strong> il sera n\u00e9cessaire d&rsquo;analyser l&rsquo;organisation de l&rsquo;entreprise.<\/strong> On mesurera son efficacit\u00e9 mais aussi sa propension \u00e0 contribuer au d\u00e9veloppement de l&rsquo;activit\u00e9.<\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-11541\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-24.jpg\" alt=\"Evaluation d'entreprise : comment proc\u00e9der \u00e0 l'analyse strat\u00e9gique ?\" width=\"284\" height=\"189\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-24.jpg 539w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-24-300x200.jpg 300w\" sizes=\"(max-width: 284px) 100vw, 284px\" \/>Le diagnostic peut se faire au travers de diff\u00e9rentes m\u00e9thodes, et plusieurs auteurs en management ont propos\u00e9 des mod\u00e8les d\u2019analyse strat\u00e9gique interne \u00e0 l&rsquo;entreprise.<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong><a href=\"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/\" target=\"_blank\" rel=\"noopener noreferrer\">Michael Porter<\/a>, encore lui, a propos\u00e9 par exemple une analyse reposant sur la cha\u00eene de valeur de l\u2019entreprise<\/strong>. Il s\u2019agit ici de d\u00e9terminer quelles sont les activit\u00e9s qui cr\u00e9ent de la valeur dans l\u2019entreprise.<\/li>\n<li style=\"text-align: justify;\"><strong>Edith Penrose \u00e0 mis en avant l\u2019importance des ressources d\u00e9tenues par l\u2019entreprise.<\/strong> C&rsquo;est l\u2019une des premi\u00e8res femmes \u00e0 avoir \u00e9crit sur le management. Selon qu\u2019une entreprise dispose (ou non) des ressources appropri\u00e9es, elle pourra prosp\u00e9rer sur un march\u00e9 donn\u00e9.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Le croisement entre ces deux analyses doit permettre, entre le diagnostic interne et le diagnostic externe, de distinguer les forces et les faiblesses d\u2019une entreprise.<\/strong> Cette analyse doit alors \u00eatre prise en compte dans les calculs devant d\u00e9terminer la valeur de l\u2019entreprise. Elle int\u00e9grera notamment <a href=\"https:\/\/valoxy.org\/blog\/analyse-swot\/\" target=\"_blank\" rel=\"noopener noreferrer\">l&rsquo;analyse SWOT,<\/a> indispensable \u00e0 toute \u00e9valuation, qui permet d&rsquo;identifier les forces et les faiblesse de l&rsquo;entreprise, mais aussi les opportunit\u00e9s et les menaces qui la concernent.<\/p>\n<p>Retrouvez nos articles sur l&rsquo;\u00e9valuation d&rsquo;entreprise sur le blog de Valoxy :<\/p>\n<ul>\n<li><a class=\"mkd-pt-link\" href=\"https:\/\/valoxy.org\/blog\/evaluation-entreprise-methode-goodwill\/\" target=\"_self\" rel=\"noopener noreferrer\">\u00c9valuation d\u2019entreprise : le Goodwill parmi les m\u00e9thodes mixtes<\/a><\/li>\n<li><a class=\"mkd-pt-link\" href=\"https:\/\/valoxy.org\/blog\/evaluation-d-entreprise\/\" target=\"_self\" rel=\"noopener noreferrer\">Comment faire une \u00e9valuation d\u2019entreprise de qualit\u00e9 ?<\/a><\/li>\n<li><a class=\"mkd-pt-link\" href=\"https:\/\/valoxy.org\/blog\/audit-acquisition\/\" target=\"_self\" rel=\"noopener noreferrer\">Reprise d\u2019entreprise : l\u2019audit d\u2019acquisition<\/a><\/li>\n<li><a class=\"mkd-pt-link\" href=\"https:\/\/valoxy.org\/blog\/creation-et-reprise-dentreprise-limportance-de-letude-de-marche\/\" target=\"_self\" rel=\"noopener noreferrer\">Cr\u00e9ation et reprise d\u2019entreprise : l\u2019importance de l\u2019\u00e9tude de march\u00e9<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Une entreprise ne se r\u00e9sume pas \u00e0 un simple ensemble de chiffres ou de donn\u00e9es comptables. C\u2019est aussi une strat\u00e9gie de d\u00e9veloppement qui doit \u00eatre bien comprise afin que les hypoth\u00e8ses de calcul retenues pour son \u00e9valuation soient justes. Ainsi,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-14575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fusac"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019\u00e9valuation des entreprises : au-del\u00e0 des m\u00e9thodes de calcul<\/title>\n<meta name=\"description\" content=\"L&#039;\u00e9valuation d&#039;une entreprise doit tenir compte des \u00e9l\u00e9ments comptables mais aussi de sa strat\u00e9gie de d\u00e9veloppement et du potentiel qu&#039;elle repr\u00e9sente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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