{"id":14567,"date":"2016-09-01T00:30:53","date_gmt":"2016-08-31T22:30:53","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=14567"},"modified":"2024-06-18T09:57:59","modified_gmt":"2024-06-18T07:57:59","slug":"evaluation-entreprise-mode-emploi","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/evaluation-entreprise-mode-emploi\/","title":{"rendered":"L&rsquo;\u00e9valuation d\u2019entreprise"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00c0 tout moment de la vie de la soci\u00e9t\u00e9, le chef d&rsquo;entreprise peut \u00eatre amen\u00e9 \u00e0 d\u00e9terminer la valeur de celle-ci. Cette \u00e9valuation d&rsquo;entreprise peut survenir lors de restructurations (fusion, scission), lors du rachat d\u2019actions par une soci\u00e9t\u00e9 tierce, mais aussi lors d\u2019une augmentation de capital\u2026<\/p>\n<p style=\"text-align: justify;\">La difficult\u00e9 est alors d\u2019estimer de fa\u00e7on fiable la valeur r\u00e9elle de l\u2019entreprise. C\u2019est en effet sur cette base que commenceront les n\u00e9gociations en vue de d\u00e9terminer le prix de la soci\u00e9t\u00e9.<\/p>\n<p style=\"text-align: justify;\"><div class=\"encadre-style\"><strong>Attention, le prix et la valeur sont deux choses diff\u00e9rentes :<\/strong> le prix va r\u00e9sulter du jeu de l\u2019offre et de la demande et il peut donc reposer sur des \u00e9l\u00e9ments difficilement identifiables, non mesurables, voire non rationnels. Cependant, le choix de la m\u00e9thode d\u2019\u00e9valuation permettra de fixer une valeur de l\u2019entreprise souvent proche du prix final. <\/div><\/p>\n<p>Valoxy, cabinet d&rsquo;expertise comptable dans les Hauts de France, revient dans cet article sur les diff\u00e9rentes m\u00e9thodes d&rsquo;\u00e9valuation d&rsquo;une entreprise.<\/p>\n<h2 style=\"text-align: justify;\">Les diff\u00e9rentes m\u00e9thodes d\u2019\u00e9valuation d&rsquo;entreprise.<\/h2>\n<p style=\"text-align: justify;\"><strong>La loi n\u2019impose aucune m\u00e9thode particuli\u00e8re pour d\u00e9terminer la valeur d\u2019une entreprise.<\/strong> L\u2019administration fiscale est susceptible de rectifier la valeur de l\u2019entreprise si elle estime que celle-ci n\u2019est pas coh\u00e9rente avec la r\u00e9alit\u00e9. Cela implique que les hypoth\u00e8ses retenues pour la d\u00e9termination de la valeur de l\u2019entreprise doivent pouvoir se justifier (par exemple les hypoth\u00e8ses de diminution du chiffre d\u2019affaires du fait de difficult\u00e9s \u00e9conomiques sur le march\u00e9 de l\u2019entreprise\u2026).<\/p>\n<h4 style=\"text-align: justify;\">Les m\u00e9thodes d\u2019\u00e9valuation sont g\u00e9n\u00e9ralement class\u00e9es en quatre familles :<\/h4>\n<ul style=\"text-align: justify;\">\n<li><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-14105\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2016\/07\/question.jpg\" alt=\"comment valoriser mon entreprise ?\" width=\"189\" height=\"265\" \/>la m\u00e9thode par comparaison<\/strong>\u00a0consiste \u00e0 d\u00e9terminer la valeur de l\u2019entreprise par rapport \u00e0 des entreprises de m\u00eame nature (agissant sur le m\u00eame march\u00e9 et se trouvant dans une situation comparable).<\/li>\n<li><strong>la m\u00e9thode patrimoniale<\/strong> est l\u2019approche la plus comptable. Il s\u2019agit d\u2019\u00e9valuer la valeur de <a href=\"https:\/\/valoxy.org\/blog\/bilan-comptable-10-conseils-rendre-attractif-aupres-banquier\/\" target=\"_blank\" rel=\"noopener noreferrer\">l\u2019actif comptable de l\u2019entrepris<\/a>e (pour ce faire, des retraitements ont lieu).<\/li>\n<li><strong>les m\u00e9thodes de rendement<\/strong>, dans lesquelles la valeur d\u00e9pend de la capacit\u00e9 de l\u2019entreprise \u00e0 g\u00e9n\u00e9rer des profits dans l\u2019avenir. (Ces profits devant \u00eatre actualis\u00e9s, le choix d&rsquo;un taux d\u2019actualisation sera d\u00e9licat).<\/li>\n<li><strong>les m\u00e9thodes mixtes, <\/strong>qui reposent d\u2019une part sur la m\u00e9thode patrimoniale (d\u00e9termination de l\u2019actif net corrig\u00e9) et d\u2019autre part sur les b\u00e9n\u00e9fices futurs (m\u00e9thode du rendement). Il s\u2019agit par exemple de l\u2019utilisation de la m\u00e9thode du Goodwill (<span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/evaluation-entreprise-methode-goodwill\/\"><span class=\"s3\">\u00c9valuation d\u2019entreprise : le Goodwill parmi les m\u00e9thodes mixtes).<\/span><\/a><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Chaque m\u00e9thode offre diff\u00e9rentes possibilit\u00e9s d\u2019\u00e9valuation. Il convient alors de retenir celle qui se rapproche le plus de la r\u00e9alit\u00e9 \u00e9conomique de l\u2019entreprise. Il est rare que l\u2019on puisse donner une valeur fixe \u00e0 une entreprise, et c\u2019est g\u00e9n\u00e9ralement une fourchette de prix qui sera d\u00e9termin\u00e9e.<\/p>\n<h2 style=\"text-align: justify;\">Avantages et limites des diff\u00e9rentes familles.<\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignright wp-image-14101\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2016\/07\/Calculatrice.jpg\" alt=\"comment valoriser mon entreprise ?\" width=\"235\" height=\"235\" \/>La m\u00e9thode d\u2019\u00e9valuation parfaite n\u2019existe pas (c\u2019est pour cela que l\u2019on d\u00e9termine une fourchette de valeur \u00e0 partie de laquelle la n\u00e9gociation autour du prix va avoir lieu). <strong>Les diff\u00e9rentes m\u00e9thodes pr\u00e9sentent chacune des avantages mais \u00e9galement des limites.<\/strong><\/p>\n<h4 style=\"text-align: justify;\"><strong>La m\u00e9thode par comparaison <\/strong><\/h4>\n<p style=\"text-align: justify;\"><strong>Cette m\u00e9thode a pour avantage une relative simplicit\u00e9. <\/strong>En effet, des multiples d\u2019\u00e9valuation reposent souvent sur un pourcentage du chiffre d\u2019affaires d\u00e9termin\u00e9 selon la nature de l\u2019activit\u00e9. Il peut aussi s\u2019agir d\u2019un multiple du <a href=\"https:\/\/valoxy.org\/blog\/comment-lire-son-compte-de-resultat\/\" target=\"_blank\" rel=\"noopener noreferrer\">r\u00e9sultat d\u2019exploitation<\/a>, de l\u2019EBE&#8230; <strong>Cette force est \u00e9galement la faiblesse de cette m\u00e9thode car elle ne permet pas une analyse pr\u00e9cise de la situation de l\u2019entreprise<\/strong> et les fourchettes de valeur propos\u00e9es sont souvent trop larges.<\/p>\n<h4 style=\"text-align: justify;\"><strong>La m\u00e9thode patrimoniale <\/strong><\/h4>\n<p style=\"text-align: justify;\">Elle permet une estimation fiable de l\u2019actif de l\u2019entreprise et elle est difficilement contestable, puisque bas\u00e9e sur <a href=\"https:\/\/valoxy.org\/blog\/bilan-comptable\/\" target=\"_blank\" rel=\"noopener noreferrer\">le bilan comptable de l\u2019entreprise<\/a>. L\u00e0 encore, l\u2019int\u00e9r\u00eat de la m\u00e9thode (figer la valeur de l\u2019entreprise au moment du dernier bilan comptable) est \u00e9galement \u00e0 la source de sa faiblesse. En effet, elle<strong>\u00a0ne prend pas en compte l\u2019avenir de l\u2019entreprise et l\u2019\u00e9volution de ses profits.<\/strong><\/p>\n<h4 style=\"text-align: justify;\"><strong><br \/>\nLa m\u00e9thode du rendement <\/strong><\/h4>\n<p style=\"text-align: justify;\"><strong>Elle repose sur la rentabilit\u00e9 future de l\u2019entreprise.<\/strong> (ce qui int\u00e9resse le plus le repreneur). Mais <strong>les hypoth\u00e8ses \u00e0 la base cette estimation sont souvent contestables.<\/strong> (qui peut pr\u00e9dire l\u2019\u00e9volution d\u2019un march\u00e9 ?).\u00a0 Le choix d\u2019un taux d\u2019actualisation est donc souvent d\u00e9battu longuement entre les parties.<\/p>\n<p style=\"text-align: justify;\"><strong><img decoding=\"async\" class=\" wp-image-12949 alignleft\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/11\/argent-loupe-gimp-70.jpg\" alt=\"comment valoriser mon entreprise ?\" width=\"122\" height=\"97\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: justify;\"><strong>Les m\u00e9thodes mixtes <\/strong><\/h4>\n<p style=\"text-align: justify;\"><strong>Elles peuvent para\u00eetre les plus compl\u00e8tes. En r\u00e9alit\u00e9, si elles combinent la force de deux m\u00e9thodes (patrimoniale et rendement) elles en ont aussi les faiblesses.<\/strong> Notamment pour l\u2019\u00e9valuation des \u00e9l\u00e9ments incorporels de l\u2019entreprise et de ses profits futurs.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Le choix de la m\u00e9thode d\u2019\u00e9valuation est donc un sujet sensible pour lequel le recours \u00e0 un professionnel est quasi-syst\u00e9matique.<\/strong> Afin mieux comprendre les diff\u00e9rentes m\u00e9thodes d\u2019\u00e9valuation, Valoxy vous propose de retrouver diff\u00e9rents articles sur son blog :<\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/evaluation-d-entreprise\/\"><span class=\"s3\">Comment faire une \u00e9valuation d\u2019entreprise de qualit\u00e9 ?<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/evaluation-entreprises-methodes-de-calcul\/\"><span class=\"s3\">L\u2019\u00e9valuation des entreprises : au-del\u00e0 des m\u00e9thodes de calcul<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/audit-acquisition\/\"><span class=\"s3\">Reprise d\u2019entreprise : l\u2019audit d\u2019acquisition<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/evaluation-entreprise-methode-patrimoniale\/\"><span class=\"s3\">L\u2019\u00e9valuation de l\u2019entreprise : la m\u00e9thode patrimoniale<\/span><\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/levaluation-entreprise-selon-methode-rendements\/\"><span class=\"s3\">L\u2019\u00e9valuation d\u2019entreprise : m\u00e9thodes par les rendements<\/span><\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 tout moment de la vie de la soci\u00e9t\u00e9, le chef d&rsquo;entreprise peut \u00eatre amen\u00e9 \u00e0 d\u00e9terminer la valeur de celle-ci. Cette \u00e9valuation d&rsquo;entreprise peut survenir lors de restructurations (fusion, scission), lors du rachat d\u2019actions par une soci\u00e9t\u00e9 tierce, mais&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-14567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fusac"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;\u00e9valuation d\u2019entreprise | Blog Valoxy - Expertise comptable<\/title>\n<meta name=\"description\" content=\"Comment \u00e9valuer la valeur de l&#039;entreprise ? 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