{"id":14466,"date":"2015-12-23T11:30:23","date_gmt":"2015-12-23T10:30:23","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=14466"},"modified":"2026-03-13T12:26:42","modified_gmt":"2026-03-13T11:26:42","slug":"rse-et-competitivite","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/rse-et-competitivite\/","title":{"rendered":"RSE et comp\u00e9titivit\u00e9"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/haie-dobstacle-gimp-70-1.jpg\"><img decoding=\"async\" class=\" wp-image-11767 alignleft\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/haie-dobstacle-gimp-70-1-300x198.jpg\" alt=\"rse comme facteur de comp\u00e9titivit\u00e9\" width=\"157\" height=\"104\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/haie-dobstacle-gimp-70-1-300x198.jpg 300w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/haie-dobstacle-gimp-70-1.jpg 545w\" sizes=\"(max-width: 157px) 100vw, 157px\" \/><\/a>La Responsabilit\u00e9 Soci\u00e9tale des Entreprises (RSE) n\u2019est pas une contrainte de plus pour les entreprises mais <strong>un outil permettant aux dirigeants de se diff\u00e9rencier dans un environnement \u00e9conomique toujours plus concurrentiel.<\/strong> La RSE est susceptible de permettre<strong> d\u2019accroitre \u00e0 moyen terme la rentabilit\u00e9 et la comp\u00e9titivit\u00e9 des entreprises. <\/strong>Valoxy, cabinet d&rsquo;expertise comptable dans les Hauts de France, d\u00e9veloppe la notion de RSE dans cet article.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #008000;\">Qu\u2019appelle-t-on comp\u00e9titivit\u00e9 ?<\/span><\/h2>\n<p style=\"text-align: justify;\"><strong><a href=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/question-sous-tapis-gimp-70-1.jpg\"><img decoding=\"async\" class=\" wp-image-11765 alignright\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/question-sous-tapis-gimp-70-1-283x300.jpg\" alt=\"Question RSE\" width=\"108\" height=\"114\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/question-sous-tapis-gimp-70-1-283x300.jpg 283w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/question-sous-tapis-gimp-70-1.jpg 339w\" sizes=\"(max-width: 108px) 100vw, 108px\" \/><\/a><\/strong>La comp\u00e9titivit\u00e9 d\u00e9signe aujourd\u2019hui la capacit\u00e9 d\u2019une entreprise \u00e0 proposer \u00e0 ses clients une offre adapt\u00e9e \u00e0 leurs attentes.<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>La comp\u00e9titivit\u00e9 peut, d\u2019une part, \u00eatre fond\u00e9e sur la notion de prix. <\/strong>Il s\u2019agit alors d\u2019offrir des biens ou des services d\u2019un rapport qualit\u00e9\/prix sup\u00e9rieur \u00e0 ceux de ses concurrents.<\/li>\n<li style=\"text-align: justify;\">D\u2019autre part,<strong> la comp\u00e9titivit\u00e9 peut-\u00eatre hors prix.<\/strong>\u00a0Il s\u2019agit alors de proposer, gr\u00e2ce \u00e0 son positionnement strat\u00e9gique et \u00e0 son innovation, des caract\u00e9ristiques nouvelles pour un produit (l\u2019entreprise Apple, par exemple, est tr\u00e8s forte dans ce domaine).<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span style=\"color: #008000;\">RSE et comp\u00e9titivit\u00e9 prix.<\/span><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/capital-social-1.jpg\"><img decoding=\"async\" class=\"alignleft wp-image-11770\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/capital-social-1.jpg\" alt=\"RSE et comp\u00e9titivit\u00e9\" width=\"150\" height=\"118\" \/><\/a>En ce qui concerne l&rsquo;am\u00e9lioration de la comp\u00e9titivit\u00e9 par les prix, <a class=\"mkd-pt-link\" href=\"https:\/\/valoxy.org\/blog\/la-rse-responsabilite-sociale-des-entreprises\/\" target=\"_self\" rel=\"noopener\">la responsabilit\u00e9 soci\u00e9tale des entreprises (RSE) <\/a>permet souvent de r\u00e9duire un certain nombre de co\u00fbts directs, et peut par exemple \u00eatre source d&rsquo;<strong>\u00e9conomie au niveau des consommables<\/strong> (eau, \u00e9lectricit\u00e9, gaz, papier\u2026). Ainsi, lorsque le co\u00fbt engag\u00e9 par la d\u00e9marche RSE est ma\u00eetris\u00e9, voire faible (tout d\u00e9pend des mesures envisag\u00e9es), ces \u00e9conomies permettent un retour sur investissement rapide.<\/p>\n<p style=\"text-align: justify;\">La d\u00e9marche RSE peut aussi viser \u00e0 <strong>am\u00e9liorer le fonctionnement de l&rsquo;entreprise<\/strong> en cherchant \u00e0 supprimer un certain nombre de co\u00fbts cach\u00e9s g\u00e9n\u00e9r\u00e9s par l&rsquo;activit\u00e9 habituelle de l&rsquo;entreprise. On cherchera dans ce cas \u00e0 identifier et r\u00e9duire les co\u00fbts qui ne peuvent pas \u00eatre directement comptabilis\u00e9s. Il peut s\u2019agir de pannes, de d\u00e9fauts de fabrication, d\u2019une production importante de d\u00e9chets\u00a0 n\u00e9cessitant un retraitement\u2026<\/p>\n<p style=\"text-align: justify;\"><div class=\"encadre-style\">De plus, certaines subventions et d\u00e9marches publiques peuvent \u00eatre accessibles gr\u00e2ce \u00e0 la RSE, ce qui peut constituer un atout en mati\u00e8re de comp\u00e9titivit\u00e9, en facilitant la gestion de la tr\u00e9sorerie et en permettant la prospection de nouveaux march\u00e9s.<\/div><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #008000;\">RSE et comp\u00e9titivit\u00e9 hors prix.<\/span><\/h2>\n<p style=\"text-align: justify;\"><strong><a href=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reussite-9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-11311\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reussite-9-300x196.jpg\" alt=\"r\u00e9ussite et rse\" width=\"100\" height=\"65\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reussite-9-300x196.jpg 300w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reussite-9.jpg 549w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a><\/strong>La RSE doit permettre \u00e0 l\u2019entreprise de <strong>s\u2019adapter aux \u00e9volutions de la soci\u00e9t\u00e9, et avec elle aux attentes des consommateurs.<\/strong> L\u2019entreprise peut aussi <strong>renforcer son image ainsi que sa r\u00e9putation<\/strong> en mettant en place une telle strat\u00e9gie.<\/p>\n<p style=\"text-align: justify;\">Les entreprises qui prennent en compte les relations avec leurs salari\u00e9s peuvent esp\u00e9rer en retour <strong>une plus grande implication des salari\u00e9s<\/strong> dans leur travail. (notamment pour les salari\u00e9s attach\u00e9s \u00e0 l&rsquo;id\u00e9e de d\u00e9veloppement durable). Encore une fois, <strong>nous retrouvons l\u2019id\u00e9e d&rsquo;une baisse des\u00a0co\u00fbts\u00a0cach\u00e9s<\/strong> (absent\u00e9isme, manque d\u2019implication du personnel\u2026). Cette d\u00e9marche peut aussi permettre de fid\u00e9liser les salari\u00e9s \u00e0 l\u2019entreprise. Voire m\u00eame d\u2019attirer du personnel comp\u00e9tent gr\u00e2ce \u00e0 une culture d&rsquo;entreprise forte et moderne.<\/p>\n<p style=\"text-align: justify;\">La RSE a \u00e9galement comme but de permettre \u00e0 l\u2019entreprise de fid\u00e9liser son r\u00e9seau en cr\u00e9ant <strong>une relation de confiance entre l\u2019entreprise, ses fournisseurs et ses clients.<\/strong> Le but \u00e9tant de d\u00e9velopper une relation durable sur le long terme. Les avantages attendus sont une meilleure n\u00e9gociation des prix et une plus grande qualit\u00e9 des produits. De plus en plus de r\u00e9seaux d\u2019entreprises se cr\u00e9ent afin de mettre en contact des entreprises int\u00e9ress\u00e9es par une d\u00e9marche de type RSE, par exemple <a href=\"http:\/\/www.reseau-alliances.org\/\">le r\u00e9seau Alliances<\/a>.<\/p>\n<div class=\"encadre-style\">L&rsquo;entreprise doit \u00eatre attentive \u00e0 ne pas se retrouver dans une situation de d\u00e9pendance vis \u00e0 vis de ses partenaires. Cela pourrait alors nuire \u00e0 sa p\u00e9rennit\u00e9. Par ailleurs, il ne faut surtout pas oublier l&rsquo;adage \u00ab\u00a0la confiance n&rsquo;exclut pas le contr\u00f4le\u00a0\u00bb. En contr\u00f4lant r\u00e9guli\u00e8rement la comp\u00e9titivit\u00e9 (prix, qualit\u00e9, innovation) des partenaires de l&rsquo;entreprise, celle-ci se pr\u00e9serve.<\/div>\n<h2 style=\"text-align: justify;\"><span style=\"color: #008000;\">RSE et comp\u00e9titivit\u00e9 : comment chiffrer les r\u00e9sultats ?<\/span><\/h2>\n<p style=\"text-align: justify;\">Il peut para\u00eetre opportun de rappeler cette phrase d\u2019Albert Einstein : \u00abTout ce qui compte ne peut pas n\u00e9cessairement \u00eatre compt\u00e9. Tout ce qui peut \u00eatre compt\u00e9 ne compte pas n\u00e9cessairement.\u00bb<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reseau2-gimp-70.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-11752\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reseau2-gimp-70-300x248.jpg\" alt=\"economie immat\u00e9rielle\" width=\"182\" height=\"151\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reseau2-gimp-70-300x248.jpg 300w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reseau2-gimp-70.jpg 434w\" sizes=\"(max-width: 182px) 100vw, 182px\" \/><\/a>Assur\u00e9ment, les effets de la RSE peuvent parfois \u00eatre difficiles \u00e0 chiffrer. Le probl\u00e8me est alors d\u2019estimer l\u2019efficacit\u00e9 r\u00e9elle de la d\u00e9marche. Pour \u00e9valuer l&rsquo;int\u00e9r\u00eat d&rsquo;une d\u00e9marche RSE, il faut mesurer l&rsquo;ensemble des retomb\u00e9es, m\u00eame lorsque le chiffrage semble peu\u00a0 \u00e9vident. En effet, <strong>l\u2019\u00e9conomie devient de plus en plus immat\u00e9rielle et donc de plus en plus difficile \u00e0 chiffrer.<\/strong> (importance des technologies de t\u00e9l\u00e9communication comme internet, importance croissante de l\u2019innovation\u2026) . <strong>La RSE ne fait que traduire cette r\u00e9alit\u00e9<\/strong>. <strong><br \/>\n<\/strong><\/p>\n<p style=\"text-align: justify;\">La RSE suppose donc une <strong>vision \u00e0 long terme de la part du dirigeant.<\/strong> Les effets de la RSE sont difficilement chiffrables. Il est cependant certain que cette nouvelle d\u00e9marche de management <strong>offre des opportunit\u00e9s aux dirigeants d&rsquo;entreprise.<\/strong><\/p>\n<p><div class=\"encadre-style\">Si cet article vous a int\u00e9ress\u00e9, retrouvez \u00e9galement nos articles sur le blog de Valoxy :<\/p>\n<ul>\n<li><a class=\"mkd-pt-link\" href=\"https:\/\/valoxy.org\/blog\/histoire-de-la-rse\/\" target=\"_self\" rel=\"noopener\">Une histoire de la RSE<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/rse-et-les-pme\/\">La RSE dans les PME<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/projet-entreprise-utilite\/\">Le projet d\u2019entreprise est-il indispensable ?<\/a><\/li>\n<li><a href=\"https:\/\/valoxy.org\/blog\/culture-entreprise-performances\/\">La culture d\u2019entreprise pour am\u00e9liorer les performances de mon entreprise<\/a><\/div><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La Responsabilit\u00e9 Soci\u00e9tale des Entreprises (RSE) n\u2019est pas une contrainte de plus pour les entreprises mais un outil permettant aux dirigeants de se diff\u00e9rencier dans un environnement \u00e9conomique toujours plus concurrentiel. La RSE est susceptible de permettre d\u2019accroitre \u00e0 moyen&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-14466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RSE et comp\u00e9titivit\u00e9 | Blog Valoxy - Expertise comptable<\/title>\n<meta name=\"description\" content=\"RSE et comp\u00e9titivit\u00e9 ne sont pas des notions contradictoire, au contraire la RSE permet d&#039;accroitre la performance d&#039;une entreprise en agissant sur sa comp\u00e9titivit\u00e9 prix et sa comp\u00e9titivit\u00e9 hors prix...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/valoxy.org\/blog\/rse-et-competitivite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RSE et comp\u00e9titivit\u00e9 | Blog Valoxy - 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