{"id":13618,"date":"2016-05-06T00:30:31","date_gmt":"2016-05-05T22:30:31","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=13618"},"modified":"2025-10-15T12:30:45","modified_gmt":"2025-10-15T10:30:45","slug":"strategies-generiques-porter","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/","title":{"rendered":"Les strat\u00e9gies g\u00e9n\u00e9riques de M Porter"},"content":{"rendered":"<p style=\"text-align: justify;\"><img decoding=\"async\" class=\" wp-image-13636 alignleft\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2016\/05\/M-porter.jpg\" alt=\"M. Porter\" width=\"125\" height=\"107\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Michael Porter est un professeur de strat\u00e9gie \u00e0 l\u2019universit\u00e9 d\u2019Harvard ainsi qu\u2019un consultant d\u2019entreprises. Il a d\u00e9velopp\u00e9 au cours de sa carri\u00e8re la notion de strat\u00e9gies g\u00e9n\u00e9riques.<\/span><span class=\"s1\"> Il s\u2019agit pour lui de pr\u00e9senter les diff\u00e9rentes strat\u00e9gies<\/span><span class=\"s1\">\u00a0permettant \u00e0 une entreprise d\u2019obtenir un avantage concurrentiel.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Valoxy, cabinet d\u2019expertise comptable dans les Hauts de France, se penche dans cet article sur cette notion de strat\u00e9gies g\u00e9n\u00e9riques.<\/span><\/p>\n<div class=\"encadre-style\"> Ces strat\u00e9gies sont sens\u00e9es s\u2019appliquer aux domaines d\u2019activit\u00e9 strat\u00e9giques (DAS) de l\u2019entreprise, les grosses entreprises ayant souvent plusieurs DAS. Par souci de simplification, nous consid\u00e9rerons dans cet article que l\u2019entreprise n\u2019a qu\u2019un seul DAS (ce qui est le cas des PME\/ TPE). <\/div>\n<h2><span style=\"color: #fb4c35;\">La matrice strat\u00e9gique fait appara\u00eetre les strat\u00e9gies g\u00e9n\u00e9riques<\/span><\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"wp-image-13637 alignright\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2016\/05\/Matrice-Porter.png\" alt=\"strat\u00e9gie g\u00e9n\u00e9rique\" width=\"211\" height=\"147\" \/>Dans son analyse, M Porter consid\u00e8re qu\u2019<strong>une entreprise peut obtenir un avantage concurrentiel soit via une capacit\u00e9 \u00e0 produire \u00e0 moindre co\u00fbt, soit via une capacit\u00e9 \u00e0 proposer une offre diff\u00e9renci\u00e9e.<\/strong><br \/>\nCet avantage concurrentiel doit se croiser avec la notion de champ concurrentiel, qui peut \u00eatre large ou \u00e9troit.<br \/>\nCes deux notions permettent d\u2019\u00e9tablir une matrice de quatre cases. A chacune des cases est affect\u00e9e une strat\u00e9gie particuli\u00e8re.<\/p>\n<h2><span style=\"color: #fb4c35;\">La strat\u00e9gie de diff\u00e9renciation par les co\u00fbts.<\/span><\/h2>\n<p style=\"text-align: justify;\"><strong><img decoding=\"async\" class=\"wp-image-11555 alignleft\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-3-300x200.jpg\" alt=\"strat\u00e9gies g\u00e9n\u00e9riques\" width=\"101\" height=\"67\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-3-300x200.jpg 300w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-3.jpg 538w\" sizes=\"(max-width: 101px) 100vw, 101px\" \/>La strat\u00e9gie de domination par les co\u00fbts va consister \u00e0 baisser les prix des produits en profitant des \u00e9conomies d\u2019\u00e9chelle (production importante).<\/strong> L\u2019entreprise doit donc optimiser son processus de production.<\/p>\n<p style=\"text-align: justify;\"><strong>Pour \u00eatre rentable, l&rsquo;entreprise doit donc vendre beaucoup, ce qui la rend sensible aux variations du march\u00e9 et aux cours d\u2019achat de ses mati\u00e8res premi\u00e8res.<\/strong>\u00a0 De plus, cette strat\u00e9gie conduit \u00e0 une guerre des prix avec les concurrents qui peut s\u2019av\u00e9rer n\u00e9faste pour son d\u00e9veloppement sur le long terme.<\/p>\n<p style=\"text-align: justify;\">L\u2019entreprise IKEA pratique par exemple une strat\u00e9gie de domination par les co\u00fbts.<\/p>\n<h2><span style=\"color: #fb4c35;\">La strat\u00e9gie de diff\u00e9renciation.<\/span><\/h2>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-11933\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/11\/analyse3-gimp-70-1-300x201.jpg\" alt=\"strat\u00e9gies g\u00e9n\u00e9riques\" width=\"122\" height=\"82\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/11\/analyse3-gimp-70-1-300x201.jpg 300w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/11\/analyse3-gimp-70-1.jpg 536w\" sizes=\"(max-width: 122px) 100vw, 122px\" \/>Il s\u2019agit de proposer un produit diff\u00e9rent de celui de ses concurrents. <strong>L\u2019entreprise ne joue plus sur les prix mais sur les sp\u00e9cificit\u00e9s de ses produits.<\/strong><\/p>\n<p>Il y a deux types de diff\u00e9renciation :<\/p>\n<ul>\n<li>La diff\u00e9renciation par le haut avec des prix de vente plus \u00e9lev\u00e9s pour un produit plus performant ou disposant d\u2019une forte image de marque (par exemple Apple),<\/li>\n<li>La diff\u00e9renciation par le bas qui consiste \u00e0 baisser les prix pour un service de m\u00eame qualit\u00e9.<\/li>\n<\/ul>\n<div class=\"encadre-style\"> La diff\u00e9renciation par le bas ne doit pas \u00eatre confondue avec la strat\u00e9gie de domination par les co\u00fbts qui entra\u00eene une baisse de la qualit\u00e9 du bien ou du service. <\/div>\n<p style=\"text-align: justify;\"><strong>Cette strat\u00e9gie peut \u00eatre difficile \u00e0 mettre en place<\/strong> (risque que la diff\u00e9rence ne soit par per\u00e7ue par les consommateurs\u2026) et <strong>relativement longue \u00e0 porter des fruits<\/strong> (il faut beaucoup de temps et d\u2019argent pour constituer une image de marque).<\/p>\n<h2><span style=\"color: #fb4c35;\">La strat\u00e9gie de focalisation.<\/span><\/h2>\n<p><strong>Cette strat\u00e9gie aussi appel\u00e9e strat\u00e9gie de niche consiste pour l\u2019entreprise \u00e0 se focaliser sur un petit segment de march\u00e9.<\/strong>\u00a0Par leur faible taille, tr\u00e8s peu d\u2019entreprises peuvent survivre sur ce segment mais les profits sont relativement constants.<\/p>\n<div class=\"encadre-style\">Les entreprises qui produisent du vin en brique ont adopt\u00e9 une strat\u00e9gie de focalisation.<\/div>\n<p>L\u2019analyse M. Porter a \u00e9t\u00e9 critiqu\u00e9e (avec raison) depuis sa publication. Cependant, elle a le m\u00e9rite de faire r\u00e9fl\u00e9chir les dirigeants sur le d\u00e9veloppement de leur entreprise et ainsi leur permettre d\u2019anticiper le futur.<\/p>\n<p><span class=\"s1\">Vous souhaitez plus d\u2019informations sur les diff\u00e9rentes strat\u00e9gies de l&rsquo;entreprise ? Retrouvez nos articles autour du concept des strat\u00e9gies g\u00e9n\u00e9riques sur le blog de Valoxy :<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/strategie-ocean-bleu\/\"><span class=\"s3\">La strat\u00e9gie de l\u2019Oc\u00e9an Bleu<\/span><\/a><\/span><\/li>\n<li class=\"li4\"><span class=\"s4\"><a href=\"https:\/\/valoxy.org\/blog\/marketing-mix\/\"><span class=\"s5\">Le marketing mix et la strat\u00e9gie des 4P<\/span><\/a><\/span><\/li>\n<li class=\"li4\"><span class=\"s4\"><a href=\"https:\/\/valoxy.org\/blog\/nouvelles-technologies-coeur-strategies\/\"><span class=\"s5\">Nouvelles technologies au c\u0153ur des strat\u00e9gies<\/span><\/a><\/span><\/li>\n<li class=\"li4\"><span class=\"s4\"><a href=\"https:\/\/valoxy.org\/blog\/strategie-deliberee-emergente\/\"><span class=\"s5\">Strat\u00e9gie d\u00e9lib\u00e9r\u00e9e et strat\u00e9gie \u00e9mergente<\/span><\/a><\/span><span class=\"s4\"><br \/>\n<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Michael Porter est un professeur de strat\u00e9gie \u00e0 l\u2019universit\u00e9 d\u2019Harvard ainsi qu\u2019un consultant d\u2019entreprises. Il a d\u00e9velopp\u00e9 au cours de sa carri\u00e8re la notion de strat\u00e9gies g\u00e9n\u00e9riques. Il s\u2019agit pour lui de pr\u00e9senter les diff\u00e9rentes strat\u00e9gies\u00a0permettant \u00e0 une entreprise d\u2019obtenir&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-13618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les strat\u00e9gies g\u00e9n\u00e9riques de M Porter | Blog Valoxy - Expertise comptable<\/title>\n<meta name=\"description\" content=\"Le concept de strat\u00e9gies g\u00e9n\u00e9riques de M. Porter explique comment obtenir un avantage concurrentiel en fonction de son positionnement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les strat\u00e9gies g\u00e9n\u00e9riques de M Porter | Blog Valoxy - Expertise comptable\" \/>\n<meta property=\"og:description\" content=\"Le concept de strat\u00e9gies g\u00e9n\u00e9riques de M. Porter explique comment obtenir un avantage concurrentiel en fonction de son positionnement\" \/>\n<meta property=\"og:url\" content=\"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Valoxy - Expertise comptable\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Valoxy\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-05T22:30:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T10:30:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-23.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"539\" \/>\n\t<meta property=\"og:image:height\" content=\"359\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Expert-comptable Valoxy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Expert-comptable Valoxy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/\"},\"author\":{\"name\":\"Expert-comptable Valoxy\",\"@id\":\"https:\/\/valoxy.org\/blog\/#\/schema\/person\/d285f250195f45509ceac046366fcc4a\"},\"headline\":\"Les strat\u00e9gies g\u00e9n\u00e9riques de M Porter\",\"datePublished\":\"2016-05-05T22:30:31+00:00\",\"dateModified\":\"2025-10-15T10:30:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/\"},\"wordCount\":688,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/valoxy.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-23.jpg\",\"articleSection\":[\"Gestion\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/\",\"url\":\"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/\",\"name\":\"Les strat\u00e9gies g\u00e9n\u00e9riques de M Porter | Blog Valoxy - Expertise comptable\",\"isPartOf\":{\"@id\":\"https:\/\/valoxy.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-23.jpg\",\"datePublished\":\"2016-05-05T22:30:31+00:00\",\"dateModified\":\"2025-10-15T10:30:45+00:00\",\"description\":\"Le concept de strat\u00e9gies g\u00e9n\u00e9riques de M. Porter explique comment obtenir un avantage concurrentiel en fonction de son positionnement\",\"breadcrumb\":{\"@id\":\"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/#primaryimage\",\"url\":\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-23.jpg\",\"contentUrl\":\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-23.jpg\",\"width\":539,\"height\":359,\"caption\":\"r\u00e9union de travail 23\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/valoxy.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les strat\u00e9gies g\u00e9n\u00e9riques de M Porter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/valoxy.org\/blog\/#website\",\"url\":\"https:\/\/valoxy.org\/blog\/\",\"name\":\"Blog Valoxy\",\"description\":\"Le Blog Valoxy, ce sont plus de 1500 articles sur toute l&#039;actualit\u00e9 comptable, juridique, fiscale, et la gestion d&#039;entreprise\",\"publisher\":{\"@id\":\"https:\/\/valoxy.org\/blog\/#organization\"},\"alternateName\":\"Le Blog Valoxy, ce sont plus de 1500 articles sur toute l&#039;actualit\u00e9 comptable, juridique, fiscale, et la gestion d&#039;entreprise\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/valoxy.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/valoxy.org\/blog\/#organization\",\"name\":\"Blog Valoxy\",\"url\":\"https:\/\/valoxy.org\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/valoxy.org\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2024\/05\/cropped-blog-valoxy-logo-300x118-2.png\",\"contentUrl\":\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2024\/05\/cropped-blog-valoxy-logo-300x118-2.png\",\"width\":266,\"height\":100,\"caption\":\"Blog Valoxy\"},\"image\":{\"@id\":\"https:\/\/valoxy.org\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Valoxy\",\"https:\/\/www.linkedin.com\/company\/valoxy\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/valoxy.org\/blog\/#\/schema\/person\/d285f250195f45509ceac046366fcc4a\",\"name\":\"Expert-comptable Valoxy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/valoxy.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e8d0ed8d4c117e5d77ddb78bbcab5f6b5841424c6b20eeaafcfd8741ef2aa2c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e8d0ed8d4c117e5d77ddb78bbcab5f6b5841424c6b20eeaafcfd8741ef2aa2c?s=96&d=mm&r=g\",\"caption\":\"Expert-comptable Valoxy\"},\"sameAs\":[\"https:\/\/valoxy.org\/blog\"],\"url\":\"https:\/\/valoxy.org\/blog\/author\/ceo-valoxy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les strat\u00e9gies g\u00e9n\u00e9riques de M Porter | Blog Valoxy - Expertise comptable","description":"Le concept de strat\u00e9gies g\u00e9n\u00e9riques de M. Porter explique comment obtenir un avantage concurrentiel en fonction de son positionnement","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/","og_locale":"fr_FR","og_type":"article","og_title":"Les strat\u00e9gies g\u00e9n\u00e9riques de M Porter | Blog Valoxy - Expertise comptable","og_description":"Le concept de strat\u00e9gies g\u00e9n\u00e9riques de M. Porter explique comment obtenir un avantage concurrentiel en fonction de son positionnement","og_url":"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/","og_site_name":"Blog Valoxy - Expertise comptable","article_publisher":"https:\/\/www.facebook.com\/Valoxy","article_published_time":"2016-05-05T22:30:31+00:00","article_modified_time":"2025-10-15T10:30:45+00:00","og_image":[{"width":539,"height":359,"url":"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-23.jpg","type":"image\/jpeg"}],"author":"Expert-comptable Valoxy","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Expert-comptable Valoxy","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/#article","isPartOf":{"@id":"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/"},"author":{"name":"Expert-comptable Valoxy","@id":"https:\/\/valoxy.org\/blog\/#\/schema\/person\/d285f250195f45509ceac046366fcc4a"},"headline":"Les strat\u00e9gies g\u00e9n\u00e9riques de M Porter","datePublished":"2016-05-05T22:30:31+00:00","dateModified":"2025-10-15T10:30:45+00:00","mainEntityOfPage":{"@id":"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/"},"wordCount":688,"commentCount":1,"publisher":{"@id":"https:\/\/valoxy.org\/blog\/#organization"},"image":{"@id":"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/#primaryimage"},"thumbnailUrl":"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-23.jpg","articleSection":["Gestion"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/","url":"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/","name":"Les strat\u00e9gies g\u00e9n\u00e9riques de M Porter | Blog Valoxy - Expertise comptable","isPartOf":{"@id":"https:\/\/valoxy.org\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/#primaryimage"},"image":{"@id":"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/#primaryimage"},"thumbnailUrl":"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-23.jpg","datePublished":"2016-05-05T22:30:31+00:00","dateModified":"2025-10-15T10:30:45+00:00","description":"Le concept de strat\u00e9gies g\u00e9n\u00e9riques de M. Porter explique comment obtenir un avantage concurrentiel en fonction de son positionnement","breadcrumb":{"@id":"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/#primaryimage","url":"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-23.jpg","contentUrl":"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-23.jpg","width":539,"height":359,"caption":"r\u00e9union de travail 23"},{"@type":"BreadcrumbList","@id":"https:\/\/valoxy.org\/blog\/strategies-generiques-porter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/valoxy.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Les strat\u00e9gies g\u00e9n\u00e9riques de M Porter"}]},{"@type":"WebSite","@id":"https:\/\/valoxy.org\/blog\/#website","url":"https:\/\/valoxy.org\/blog\/","name":"Blog Valoxy","description":"Le Blog Valoxy, ce sont plus de 1500 articles sur toute l&#039;actualit\u00e9 comptable, juridique, fiscale, et la gestion d&#039;entreprise","publisher":{"@id":"https:\/\/valoxy.org\/blog\/#organization"},"alternateName":"Le Blog Valoxy, ce sont plus de 1500 articles sur toute l&#039;actualit\u00e9 comptable, juridique, fiscale, et la gestion d&#039;entreprise","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/valoxy.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/valoxy.org\/blog\/#organization","name":"Blog Valoxy","url":"https:\/\/valoxy.org\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/valoxy.org\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2024\/05\/cropped-blog-valoxy-logo-300x118-2.png","contentUrl":"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2024\/05\/cropped-blog-valoxy-logo-300x118-2.png","width":266,"height":100,"caption":"Blog Valoxy"},"image":{"@id":"https:\/\/valoxy.org\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Valoxy","https:\/\/www.linkedin.com\/company\/valoxy"]},{"@type":"Person","@id":"https:\/\/valoxy.org\/blog\/#\/schema\/person\/d285f250195f45509ceac046366fcc4a","name":"Expert-comptable Valoxy","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/valoxy.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5e8d0ed8d4c117e5d77ddb78bbcab5f6b5841424c6b20eeaafcfd8741ef2aa2c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e8d0ed8d4c117e5d77ddb78bbcab5f6b5841424c6b20eeaafcfd8741ef2aa2c?s=96&d=mm&r=g","caption":"Expert-comptable Valoxy"},"sameAs":["https:\/\/valoxy.org\/blog"],"url":"https:\/\/valoxy.org\/blog\/author\/ceo-valoxy\/"}]}},"_links":{"self":[{"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/posts\/13618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/comments?post=13618"}],"version-history":[{"count":5,"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/posts\/13618\/revisions"}],"predecessor-version":[{"id":72618,"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/posts\/13618\/revisions\/72618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/media\/11540"}],"wp:attachment":[{"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/media?parent=13618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/categories?post=13618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valoxy.org\/blog\/wp-json\/wp\/v2\/tags?post=13618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}