{"id":13278,"date":"2016-03-23T00:30:55","date_gmt":"2016-03-22T23:30:55","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=12291"},"modified":"2026-03-13T12:25:22","modified_gmt":"2026-03-13T11:25:22","slug":"reseaux-entreprises","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/reseaux-entreprises\/","title":{"rendered":"Les r\u00e9seaux d&rsquo;entreprises : l&rsquo;avenir de l&rsquo;\u00e9conomie ?"},"content":{"rendered":"<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"wp-image-11752 alignright\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reseau2-gimp-70-300x248.jpg\" alt=\"r\u00e9seaux d'entreprises\" width=\"197\" height=\"162\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reseau2-gimp-70-300x248.jpg 300w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reseau2-gimp-70.jpg 434w\" sizes=\"(max-width: 197px) 100vw, 197px\" \/>La notion de r\u00e9seaux d&rsquo;entreprises n\u2019est pas nouvelle, bien au contraire ! On trouve d\u00e9j\u00e0 cette notion \u00e0 la Renaissance, \u00e0 Venise, avec cette id\u00e9e de fonctionnement \u00ab\u00a0en r\u00e9seau\u00a0\u00bb. D&rsquo;ailleurs, la notion de r\u00e9seau est toujours bien pr\u00e9sente en Italie du Nord&#8230; Mais aussi \u00e0 Lyon lorsque l\u2019activit\u00e9 des tisserands, au XIX\u00e8me, s&rsquo;est fortement d\u00e9velopp\u00e9e. <strong>Certains \u00e9conomistes estiment m\u00eame que ce mode d\u2019organisation est \u00e0 la base du d\u00e9veloppement \u00e9conomique qu\u2019a connu l\u2019Europe<\/strong> d\u00e8s le XVI\u00e8me si\u00e8cle. Aujourd\u2019hui, l\u2019\u00e9conomie a bien chang\u00e9 et pourtant, <strong>l\u2019organisation en r\u00e9seau semble faire partie de l\u2019avenir des entreprises. <\/strong><\/p>\n<p style=\"text-align: justify;\">Valoxy, cabinet d&rsquo;expertise comptable dans les Hauts de France, analyse la question.<\/p>\n<h2><span style=\"color: #fb4c35;\">Qu\u2019appelle-t-on des r\u00e9seaux d&rsquo;entreprises ?<\/span><\/h2>\n<p>La notion de \u00ab\u00a0r\u00e9seaux d&rsquo;entreprises\u00a0\u00bb est floue puisqu\u2019elle recouvre plusieurs r\u00e9alit\u00e9s. Il peut s\u2019agir d\u2019associations, de clubs, de p\u00f4les de comp\u00e9titivit\u00e9\u2026 Le d\u00e9veloppement des nouvelles technologies de t\u00e9l\u00e9communications et d\u2019internet permet l\u2019existence de r\u00e9seaux virtuels. Plut\u00f4t que d&rsquo;en dresser une liste, <strong>nous allons d\u00e9finir les principales caract\u00e9ristiques d\u2019un \u00ab\u00a0r\u00e9seau d\u2019entreprise\u00a0\u00bb.<\/strong><\/p>\n<ul>\n<li><img decoding=\"async\" class=\" wp-image-11748 alignright\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/liste3-check-gimp-70-1-300x212.jpg\" alt=\"liste des caract\u00e9risitiques\" width=\"160\" height=\"113\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/liste3-check-gimp-70-1-300x212.jpg 300w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/liste3-check-gimp-70-1.jpg 508w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/>Un r\u00e9seau c\u2019est tout d\u2019abord, <strong>un int\u00e9r\u00eat commun entre diff\u00e9rentes entit\u00e9s.<\/strong> Il peut s\u2019agir d\u2019un march\u00e9, d\u2019un territoire, d\u2019une vision de l\u2019\u00e9conomie, d\u2019une fili\u00e8re\u2026<\/li>\n<li>Ensuite, c\u2019est une volont\u00e9 de s\u2019associer pour<strong> mettre en commun leurs moyens<\/strong> dans le but d\u2019atteindre un objectif (augmenter ses parts de march\u00e9s, d\u00e9velopper un territoire\u2026)<\/li>\n<li><strong>Une m\u00e9thode d\u2019animation participative<\/strong> bas\u00e9e sur la confiance entre les membres et sur le sentiment d\u2019\u00e9galit\u00e9 se concr\u00e9tisant par des rencontres r\u00e9guli\u00e8res.<\/li>\n<li>Enfin, des actions ou <strong>un plan d\u2019action permettant aux r\u00e9seaux d\u2019atteindre les objectifs<\/strong> qu\u2019ils se sont fix\u00e9s.<\/li>\n<\/ul>\n<h2><span style=\"color: #fb4c35;\">En quoi les r\u00e9seaux favorise-t-il la comp\u00e9titivit\u00e9 des entreprises ?<\/span><\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\" wp-image-11768 alignleft\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/Crise-opportunit\u00e9-gimp-70-300x300.jpg\" alt=\"comp\u00e9rtitivit\u00e9 et r\u00e9seaux\" width=\"126\" height=\"126\" \/>Un r\u00e9seau d\u2019entreprise peut pr\u00e9senter l\u2019avantage de <strong>conserver les points forts des PME<\/strong> \u00e0 savoir leur souplesse et leur r\u00e9activit\u00e9 <strong>tout en augmentant leur taille<\/strong>. Les entreprises en r\u00e9seaux sont donc potentiellement capables de conqu\u00e9rir de nouveau march\u00e9 habituellement r\u00e9serv\u00e9es aux plus grosses entreprises. De plus, <strong>elles peuvent ainsi b\u00e9n\u00e9ficier d\u2019\u00e9conomies d\u2019\u00e9chelle<\/strong>, c\u2019est-\u00e0-dire une baisse des co\u00fbts unitaire du fait des synergies entre les diff\u00e9rentes entreprises.<\/p>\n<p style=\"text-align: justify;\">Les \u00e9changes et les relations de confiance \u00e0 l\u2019int\u00e9rieur du r\u00e9seau vont aussi <strong>favoriser les capacit\u00e9s d\u2019adaptation de l\u2019entreprise<\/strong>. L\u2019entreprise sera au courant des attentes de ses partenaires et de ses clients plus facilement, ce qui va lui permettre de <strong>mettre en place une offre adapt\u00e9e.<\/strong> L\u2019entreprise peut alors d\u00e9velopper une d\u00e9marche d\u2019am\u00e9lioration continue (voir notre article <span class=\"s1\"><a href=\"https:\/\/valoxy.org\/blog\/la-roue-de-deming-la-qualite-pour-tous\/\">La roue de Deming : la qualit\u00e9 pour tous !<\/a><\/span>). De plus, ces \u00e9changes r\u00e9p\u00e9t\u00e9s peuvent <strong>favoriser l\u2019apparition de l\u2019innovation au sein des entreprises concern\u00e9es.<\/strong><br \/>\nEnfin, le r\u00e9seau peut permettre \u00e0 l\u2019entreprise de valoriser son savoir-faire et <strong>devenir un moyen de diff\u00e9renciation pour l\u2019entreprise<\/strong> (ce qui pour une PME est toujours souhaitable).<\/p>\n<p style=\"text-align: justify;\"><div class=\"encadre-style\">Par la communication qu\u2019ils impliquent, les r\u00e9seaux permettent la mise en place d\u2019<a href=\"https:\/\/valoxy.org\/blog\/quest-ce-quune-entreprise-apprenante\/\" target=\"_blank\" rel=\"noopener noreferrer\">une organisation apprenante<\/a>. C\u2019est \u00e0 dire une entreprise capable de s\u2019adapter \u00e0 son environnement.<\/div><\/p>\n<h2><span style=\"color: #fb4c35;\">En quoi les\u00a0r\u00e9seaux d&rsquo;entreprises sont-ils adapt\u00e9s \u00e0 l\u2019\u00e9conomie actuelle ?<\/span><\/h2>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11164 alignright\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/08\/entreprise-5-1-300x200.jpg\" alt=\"economie actuelle\" width=\"232\" height=\"155\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/08\/entreprise-5-1-300x200.jpg 300w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/08\/entreprise-5-1.jpg 539w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/>Depuis quelques ann\u00e9es, la tendance en mati\u00e8re de management est \u00e0 un recentrage sur l\u2019activit\u00e9 principale des entreprises. (on parle de recentrage sur \u00ab le c\u0153ur de m\u00e9tier \u00bb). Ce ph\u00e9nom\u00e8ne les conduit \u00e0 externaliser une partie de leurs activit\u00e9s, qu\u2019elles effectuaient auparavant en interne. <strong>Cette r\u00e9organisation des syst\u00e8mes de production peut offrir de nouvelles opportunit\u00e9s aux PME.<\/strong> La r\u00e9activit\u00e9, l\u2019adaptation de l\u2019offre et la r\u00e9putation de la PME deviennent alors des facteurs indispensables pour conqu\u00e9rir ces nouveaux march\u00e9s. <strong>Autant d\u2019\u00e9l\u00e9ments que les r\u00e9seaux peuvent aider \u00e0 valoriser.<\/strong><\/p>\n<p style=\"text-align: justify;\">Les \u00e9conomistes pour les ann\u00e9es \u00e0 venir nous pr\u00e9disent <strong>une \u00e9conomie bas\u00e9e sur la connaissance, o\u00f9 la capacit\u00e9 d\u2019adaptation et d\u2019innovation des firmes seront un \u00e9l\u00e9ment phare de leur comp\u00e9titivit\u00e9.<\/strong> L\u00e0 encore, les r\u00e9seaux peuvent aider les entreprises \u00e0 anticiper ce virage \u00e9conomique.<br \/>\nL\u2019accroissement g\u00e9n\u00e9ral de la concurrence, auquel doivent faire face les PME, les pousse \u00e0 chercher \u00e0 se diff\u00e9rencier et \u00e0 fournir des services les plus adapt\u00e9s possibles. Les r\u00e9seaux sont, l\u00e0 encore, un moyen d\u2019aider les entreprises confront\u00e9es \u00e0 ces challenges.<\/p>\n<h2><span style=\"color: #fb4c35;\">Le succ\u00e8s des r\u00e9seaux d&rsquo;entreprises.<\/span><\/h2>\n<p style=\"text-align: justify;\">Si la notion de r\u00e9seau d\u2019entreprises a autant le vent en poupe, c\u2019est \u00e9galement parce qu\u2019un certain nombre de succ\u00e8s \u00e9conomiques lui ont \u00e9t\u00e9 attribu\u00e9s. Ainsi, <strong>le succ\u00e8s des PME de la Silicon Valley serait d\u00fb \u00e0 leur capacit\u00e9 \u00e0 travailler en r\u00e9seau<\/strong> (interentreprises, mais aussi entre les entreprises et les universit\u00e9s).<\/p>\n<p style=\"text-align: justify;\">De m\u00eame, le succ\u00e8s de l\u2019\u00e9conomie allemande, et notamment de ses PME, s\u2019explique en partie par le fait que ces derni\u00e8res fonctionnent en r\u00e9seau. Cela leur permet de faire des \u00e9conomies d\u2019\u00e9chelle et de b\u00e9n\u00e9ficier de l\u2019exp\u00e9rience d\u2019autres entreprises. (en mati\u00e8re de commerce international par exemple). Les autres raisons \u00e9voqu\u00e9es sont un acc\u00e8s plus facile au financement et une plus grande capacit\u00e9 \u00e0 exporter.<\/p>\n<p style=\"text-align: justify;\"><div class=\"encadre-style\"> Si cet article vous a int\u00e9ress\u00e9, vous retrouverez \u00e9galement nos autres articles sur le blog de Valoxy :<\/p>\n<ul>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/valoxy.org\/blog\/reseaux-sociaux-interet-connecte-pour-dirigeant\/\">R\u00e9seaux sociaux : quel est l\u2019int\u00e9r\u00eat d\u2019\u00eatre connect\u00e9 pour les dirigeants ?<\/a><\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/valoxy.org\/blog\/relation-client\/\">Qu\u2019est-ce que la Relation Client ?<\/a><\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/valoxy.org\/blog\/franchiseur-franchise-des-obligations-reciproques\/\">Franchiseur\/franchis\u00e9 : Des obligations r\u00e9ciproques<\/a><\/div><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La notion de r\u00e9seaux d&rsquo;entreprises n\u2019est pas nouvelle, bien au contraire ! On trouve d\u00e9j\u00e0 cette notion \u00e0 la Renaissance, \u00e0 Venise, avec cette id\u00e9e de fonctionnement \u00ab\u00a0en r\u00e9seau\u00a0\u00bb. D&rsquo;ailleurs, la notion de r\u00e9seau est toujours bien pr\u00e9sente en Italie&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-13278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les r\u00e9seaux d&#039;entreprises : l&#039;avenir de l&#039;\u00e9conomie ?<\/title>\n<meta name=\"description\" content=\"Les r\u00e9seaux d&#039;entreprises sont aujourd&#039;hui mis en avant par certains \u00e9conomistes comme un moyen pour les entreprises d\u2019accro\u00eetre leur comp\u00e9titivit\u00e9 et de d\u00e9velopper\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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