{"id":12948,"date":"2016-02-22T00:30:25","date_gmt":"2016-02-21T23:30:25","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=12616"},"modified":"2025-04-28T18:01:09","modified_gmt":"2025-04-28T16:01:09","slug":"tableau-de-bord-prospectif","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/tableau-de-bord-prospectif\/","title":{"rendered":"\ufeffLe tableau de bord prospectif"},"content":{"rendered":"<p style=\"text-align: justify;\">Robert Kaplan (professeur \u00e0 Harvard) et David Norton ont d\u00e9velopp\u00e9 la notion de tableau de bord prospectif, apparue en 1992. Le tableau de bord prospectif s&rsquo;appelle aussi Balanced Scorecard. <strong>Leur but \u00e9tait de d\u00e9finir une nouvelle m\u00e9thode pour construire les tableaux de bord afin qu\u2019ils apportent une vision plus globale de l\u2019entreprise.<\/strong><\/p>\n<h2><span style=\"color: #fb4c35;\">Le tableau de bord prospectif porteur d\u2019une nouvelle vision de l\u2019entreprise ?<\/span><\/h2>\n<p style=\"text-align: justify;\">Selon Kaplan et Norton, <strong>un <a href=\"https:\/\/valoxy.org\/blog\/tableau-de-bord-outil-de-management-indispensable-pour-le-dirigeant\/\" target=\"_blank\" rel=\"noopener\">tableau de bord<\/a> ne doit pas seulement \u00eatre un instrument de contr\u00f4le ou de mesure, mais aussi un moyen de formaliser la strat\u00e9gie, afin d\u2019assurer une meilleure compr\u00e9hension de l\u2019entreprise.<\/strong> Pour ce faire, ils recommandent de construire un tableau de bord autour de 4 axes :<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Un axe financier<\/strong>, qui comprend des indicateurs centr\u00e9s sur la cr\u00e9ation de valeur (ratios de profitabilit\u00e9, de rentabilit\u00e9 des capitaux investis\u2026),<\/li>\n<li style=\"text-align: justify;\"><strong>Un axe client<\/strong>, o\u00f9 il s\u2019agit de mesurer la satisfaction des clients ainsi que leurs attentes. (parts de march\u00e9s, % de clients satisfaits\u2026),<\/li>\n<li style=\"text-align: justify;\"><strong>L&rsquo;axe \u00ab\u00a0processus internes\u00a0\u00bb<\/strong> qui doit permettre de mesurer l\u2019efficacit\u00e9 du processus de production. (nombre de pi\u00e8ces d\u00e9fectueuses, niveau de production\u2026),<\/li>\n<li style=\"text-align: justify;\"><strong>Un axe \u00ab\u00a0relations humaines\u00a0\u00bb<\/strong> afin de mesurer l\u2019implication du personnel, et son apport dans l\u2019entreprise. (% d\u2019absent\u00e9isme, % de salari\u00e9s satisfaits\u2026),<\/li>\n<\/ul>\n<h2><span style=\"color: #fb4c35;\">Ce que peut apporter le tableau de bord prospectif \u00e0 une entreprise.<\/span><\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignleft wp-image-11793\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/idees2-gimp-70-300x300.jpg\" alt=\"Tableau de bord prospectif\" width=\"91\" height=\"91\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/idees2-gimp-70-300x300.jpg 300w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/idees2-gimp-70-150x150.jpg 150w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/idees2-gimp-70-45x45.jpg 45w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/idees2-gimp-70.jpg 359w\" sizes=\"(max-width: 91px) 100vw, 91px\" \/>L\u2019int\u00e9r\u00eat des travaux de Kaplan et Norton, c\u2019est que <strong><a href=\"https:\/\/valoxy.org\/blog\/tableau-de-bord\/\" target=\"_blank\" rel=\"noopener\">leurs tableaux de bord<\/a> ne se limitent pas \u00e0 une vision purement financi\u00e8re de l\u2019entreprise. Ils ne s\u2019int\u00e9ressent pas uniquement aux cons\u00e9quences de l\u2019activit\u00e9 de l\u2019entreprise, \u00e0 savoir la cr\u00e9ation de richesses, mais aussi aux causes permettant cette cr\u00e9ation.<\/strong> Ils pr\u00e9sentent donc l\u2019int\u00e9r\u00eat de rappeler qu\u2019une entreprise est un tout, dont les parties doivent agir dans le m\u00eame sens pour lui permettre d\u2019atteindre ses objectifs\u2026.<\/p>\n<p style=\"text-align: justify;\">Enfin, cette m\u00e9thode peut \u00eatre mise en relation avec la notion des <a href=\"https:\/\/valoxy.org\/blog\/parties-prenantes-entreprise\/\">parties prenantes d\u2019une entreprise<\/a>. Or cette notion est r\u00e9guli\u00e8rement mise en avant tant par les universitaires que par les politiques. Ce qui a contribu\u00e9 au succ\u00e8s de la m\u00e9thode du tableau de bord prospectif.<\/p>\n<h2><span style=\"color: #fb4c35;\">Les limites de ce mod\u00e8le.<\/span><\/h2>\n<p style=\"text-align: justify;\">La notion de tableau de bord prospectif a certes connu un certain succ\u00e8s mais elle a \u00e9galement soulev\u00e9 des critiques. En effet,<strong> les axes propos\u00e9s par Kaplan et Norton ne sont pas n\u00e9cessairement adapt\u00e9s \u00e0 toutes les entreprises. De m\u00eame, les indicateurs \u00e0 utiliser restent flous, et d\u00e9pendent de chaque entreprise.<\/strong> Or le choix des indicateurs et leur m\u00e9thode de calcul sont probablement ce qu\u2019il y de plus important dans un tableau de bord. Ce sont en effet eux qui vont entra\u00eener la d\u00e9cision d\u2019actions correctives par la direction.<\/p>\n<h2><span style=\"color: #fb4c35;\">Que garder alors de la m\u00e9thode du tableau de bord prospectif ?<\/span><\/h2>\n<p style=\"text-align: justify;\"><strong><img decoding=\"async\" class=\"alignleft wp-image-11779\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/veu-vert-ou-rouge-gimp-70-1-300x165.jpg\" alt=\"tableau de bord prospectif\" width=\"262\" height=\"144\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/veu-vert-ou-rouge-gimp-70-1-300x165.jpg 300w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/veu-vert-ou-rouge-gimp-70-1.jpg 640w\" sizes=\"(max-width: 262px) 100vw, 262px\" \/>L\u2019apport principal de la d\u00e9marche de Kaplan et Norton, c\u2019est de\u00a0 mettre en avant la n\u00e9cessit\u00e9 d\u2019inclure dans le tableau de bord des \u00e9l\u00e9ments autres que financiers.<\/strong> Certes, leur choix des quatre axes peut \u00eatre remis en cause. Mais il pr\u00e9sente n\u00e9anmoins l\u2019int\u00e9r\u00eat de r\u00e9fl\u00e9chir aux causes de la cr\u00e9ation de richesses par une entreprise. Ainsi, il peut \u00eatre int\u00e9ressant lors de la cr\u00e9ation d\u2019un tableau de bord de prendre en compte des indicateurs vari\u00e9s. Celui-ci sera alors porteur d\u2019une vision plus globale de l\u2019entreprise, facilitant ainsi la prise de d\u00e9cisions.<\/p>\n<p style=\"text-align: justify;\"><strong>Mais ce qui va caract\u00e9riser un bon tableau, ce n\u2019est pas juste le choix de ces axes. C\u2019est aussi le choix des indicateurs ainsi que leur m\u00e9thode de calcul.<\/strong> D\u2019ailleurs, les quatre axes retenus par Kaplan et Norton\u00a0 doivent s&rsquo;adapter \u00e0 la r\u00e9alit\u00e9 de l\u2019entreprise mais en gardant \u00e0 l\u2019esprit que <strong>le but du tableau de bord est d\u2019offrir une vision globale du fonctionnement de l\u2019entreprise.<\/strong><\/p>\n<p>Cet article vous a \u00e9t\u00e9 utile ? Retrouvez aussi nos autres articles sur le blog de Valoxy :<\/p>\n<ul>\n<li><a href=\"https:\/\/valoxy.org\/blog\/power-bi\/\">Power BI et le reporting<\/a><\/li>\n<li><a style=\"font-size: revert; font-weight: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" href=\"https:\/\/valoxy.org\/blog\/indicateurs-servent\/\">Indicateurs : \u00e0 quoi servent-ils ?<\/a><\/li>\n<li><a style=\"font-size: revert; font-weight: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" href=\"https:\/\/valoxy.org\/blog\/larrete-des-comptes\/\">L\u2019arr\u00eat\u00e9 des comptes<\/a><\/li>\n<li><a style=\"font-size: revert; font-weight: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" href=\"https:\/\/valoxy.org\/blog\/comprendre-le-bilan-dentreprise-quest-ce-que-lactif-passif\/\">Comprendre le bilan d\u2019une entreprise<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Robert Kaplan (professeur \u00e0 Harvard) et David Norton ont d\u00e9velopp\u00e9 la notion de tableau de bord prospectif, apparue en 1992. Le tableau de bord prospectif s&rsquo;appelle aussi Balanced Scorecard. Leur but \u00e9tait de d\u00e9finir une nouvelle m\u00e9thode pour construire les&#8230;<\/p>\n","protected":false},"author":1,"featured_media":57942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-12948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comptabilite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ufeffLe tableau de bord prospectif | Blog Valoxy - Expertise comptable<\/title>\n<meta name=\"description\" content=\"Le tableau de bord prospectif permet une meilleure compr\u00e9hension de l&#039;entreprise en l&#039;analysant selon quatre axes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/valoxy.org\/blog\/tableau-de-bord-prospectif\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ufeffLe tableau de bord prospectif | Blog Valoxy - 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