{"id":12926,"date":"2016-02-04T00:30:06","date_gmt":"2016-02-03T23:30:06","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=12711"},"modified":"2025-04-28T17:43:07","modified_gmt":"2025-04-28T15:43:07","slug":"le-retour-sur-investissement-roi","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/le-retour-sur-investissement-roi\/","title":{"rendered":"Le retour sur investissement (ROI)"},"content":{"rendered":"<p style=\"text-align: justify;\">De nombreuses entreprises utilisent le terme de ROI pour justifier de l&rsquo;int\u00e9r\u00eat d&rsquo;un investissement ou d&rsquo;une d\u00e9pense. Mais que signifie le ROI (ou retour sur investissement) ? <span class=\"s1\">Valoxy, <\/span><span class=\"s2\">cabinet d\u2019expertise comptable dans les Hauts-de-France,<\/span><span class=\"s1\"> fait le point sur cet indicateur essentiel.<\/span><\/p>\n<h2 style=\"text-align: justify;\">Qu\u2019est-ce que le retour sur investissement\u00a0?<\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignright wp-image-11774\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/pourcentage-gimp-70-1.jpg\" alt=\"retour sur investissement roi\" width=\"91\" height=\"111\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/pourcentage-gimp-70-1.jpg 294w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/pourcentage-gimp-70-1-246x300.jpg 246w\" sizes=\"(max-width: 91px) 100vw, 91px\" \/>Le Retour sur Investissement RSI (ou ROI pour Return On Investment en anglais)\u00a0 est<strong> un ratio (exprim\u00e9 g\u00e9n\u00e9ralement en pourcentage) qui mesure la performance d\u2019un investissement<\/strong>\u00a0; c\u2019est-\u00e0-dire qu\u2019il sert \u00e0 examiner des investissements en prenant en compte l\u2019argent que vous avez investi et celui que vous avez gagn\u00e9 (ou perdu). L\u2019argent gagn\u00e9 ou perdu est \u00e9galement appel\u00e9 rendement annuel.<\/p>\n<p><div class=\"encadre-style\">Le ROI a deux fonctions principales\u00a0:<\/p>\n<ul>\n<li>l\u2019aide \u00e0 la d\u00e9cision,<\/li>\n<li>l\u2019analyse des performances.<\/div><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Il vous permettra donc de choisir vos orientations pour d\u00e9terminer la plus rentable.<\/strong> Il d\u00e9terminera quelles sont les bonnes strat\u00e9gies \u00e0 adopter et lesquelles doivent \u00eatre am\u00e9lior\u00e9es ou supprim\u00e9es.<\/p>\n<h2 style=\"text-align: justify;\">Comment calculer le ROI\u00a0?<\/h2>\n<p style=\"text-align: justify;\">Le ROI ou retour sur investissement se calcule selon la formule suivante :<\/p>\n<p style=\"text-align: justify;\"><strong><em><div class=\"encadre-style\">ROI\u00a0= (Gain \u2013 Argent investi) \/ Argent investi\u00a0<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Cette formule s\u2019applique \u00e0 toutes les\u00a0op\u00e9rations, et s&rsquo;utilise aussi bien pour faire un choix pour l\u2019achat de machines que pour estimer le gain d\u2019une campagne publicitaire.<\/div><\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Le ROI\u00a0est calcul\u00e9 sur une p\u00e9riode annuelle.<\/strong><\/p>\n<p style=\"text-align: justify;\">On trouve principalement cette m\u00e9thode dans le marketing et dans l\u2019e-business. G\u00e9n\u00e9ralement les objectifs de ce calcul reviennent \u00e0 d\u00e9terminer si le projet a \u00e9t\u00e9 rentable et \u00e0 \u00e9tudier les points \u00e0 modifier pour obtenir une meilleure performance.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\" wp-image-11764 alignright\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/ptojetok-gimp-70-1.jpg\" alt=\"retour sur investissement roi\" width=\"127\" height=\"131\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/ptojetok-gimp-70-1.jpg 348w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/ptojetok-gimp-70-1-291x300.jpg 291w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/ptojetok-gimp-70-1-45x45.jpg 45w\" sizes=\"(max-width: 127px) 100vw, 127px\" \/>Chaque projet est diff\u00e9rent, mais d\u2019une mani\u00e8re g\u00e9n\u00e9rale, le raisonnement se construit comme suit\u00a0:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Une entreprise investit A euros dans un site internet, et cela s\u2019est traduit par un montant de\u00a0devis B.<\/li>\n<li style=\"text-align: justify;\">Pour savoir si\u00a0le site internet est rentable, on applique la formule : B \u2013 A \/ A = C.<\/li>\n<li style=\"text-align: justify;\">Si C est positif l&rsquo;entreprise a fait un bon investissement.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Inconv\u00e9nients du ROI<\/h2>\n<p style=\"text-align: justify;\">Celui-ci est un indicateur utile pour juger de la rentabilit\u00e9 d&rsquo;un projet d&rsquo;investissement, cependant il pr\u00e9sente certains inconv\u00e9nients :<\/p>\n<ol style=\"text-align: justify;\">\n<li>La m\u00e9thode ne tient pas compte des projections de b\u00e9n\u00e9fices dans le temps.<\/li>\n<li>Le ROI peut \u00eatre difficile \u00e0 appliquer dans certains domaines, comme les r\u00e9seaux sociaux par exemple, et donc inadapt\u00e9 pour mesurer le potentiel des projets de nouvelle g\u00e9n\u00e9ration (nouvelles technologies, nouvelle \u00e9conomie, etc.).<\/li>\n<li>La m\u00e9thode se focalise sur le c\u00f4t\u00e9 financier de l\u2019investissement, et non sur les b\u00e9n\u00e9fices connexes tels que le d\u00e9veloppement de la notori\u00e9t\u00e9, l\u2019am\u00e9lioration de la satisfaction des clients, etc.<\/li>\n<li><span class=\"s3\">Le retour sur investissement<\/span> (ROI) ne prend en compte que des donn\u00e9es \u00e9conomiques.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Il existe \u00e9galement d\u2019autres indicateurs comme la VAN (<a class=\"mkd-pt-link\" href=\"https:\/\/valoxy.org\/blog\/valeur-actuelle-nette\/\" target=\"_self\" rel=\"noopener noreferrer\">valeur actuelle nette<\/a>) ou le TRI (Taux de Rentabilit\u00e9 Interne).<\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">Pour en savoir plus sur la rentabilit\u00e9 attendue d\u2019un investissement ou d\u2019un projet, retrouvez nos articles sur le blog de Valoxy :<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><a href=\"https:\/\/valoxy.org\/blog\/indicateurs-servent\/\"><span class=\"s3\">Indicateurs : \u00e0 quoi servent-ils ?<\/span><\/a><\/li>\n<li class=\"li4\"><span class=\"s4\"><a href=\"https:\/\/valoxy.org\/blog\/la-rentabilite-quels-outils-pour-la-mesurer\/\"><span class=\"s5\">La rentabilit\u00e9: quels outils pour la mesurer ?<\/span><\/a><\/span><\/li>\n<li class=\"li4\"><span class=\"s4\"><a href=\"https:\/\/valoxy.org\/blog\/le-seuil-de-rentabilite-ou-point-mort-un-indicateur-indispensable\/\"><span class=\"s5\">Le seuil de rentabilit\u00e9 (ou point mort), un indicateur indispensable<\/span><\/a><\/span><\/li>\n<li class=\"li3\"><a href=\"https:\/\/valoxy.org\/blog\/cout-moyen-pondere-du-capital\/\"><span class=\"s2\">Le Co\u00fbt Moyen Pond\u00e9r\u00e9 du Capital, ou CMPC<\/span><\/a><\/li>\n<li class=\"li3\"><a class=\"mkd-pt-link\" href=\"https:\/\/valoxy.org\/blog\/bilan-comptable\/\" target=\"_self\" rel=\"noopener\">Comment lire un bilan comptable en un clin d\u2019\u0153il et 10 informations simples ?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>De nombreuses entreprises utilisent le terme de ROI pour justifier de l&rsquo;int\u00e9r\u00eat d&rsquo;un investissement ou d&rsquo;une d\u00e9pense. Mais que signifie le ROI (ou retour sur investissement) ? Valoxy, cabinet d\u2019expertise comptable dans les Hauts-de-France, fait le point sur cet indicateur&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-12926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le retour sur investissement (ROI)\u00a0<\/title>\n<meta name=\"description\" content=\"La notion de retour sur investissement ou ROI est utilis\u00e9e pour mesurer la rentabilit\u00e9 d&#039;une d\u00e9pense ou d&#039;un investissement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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