{"id":12117,"date":"2015-12-08T00:30:27","date_gmt":"2015-12-07T23:30:27","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=12117"},"modified":"2024-09-26T17:00:13","modified_gmt":"2024-09-26T15:00:13","slug":"rse-et-les-pme","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/rse-et-les-pme\/","title":{"rendered":"La RSE et les PME"},"content":{"rendered":"<p style=\"text-align: justify;\"><img decoding=\"async\" class=\" wp-image-11786 alignright\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/plante-dans-les-mains-gimp-70-1-300x300.jpg\" alt=\"La RSE\" width=\"137\" height=\"137\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/plante-dans-les-mains-gimp-70-1-300x300.jpg 300w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/plante-dans-les-mains-gimp-70-1-150x150.jpg 150w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/plante-dans-les-mains-gimp-70-1-45x45.jpg 45w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/plante-dans-les-mains-gimp-70-1.jpg 359w\" sizes=\"(max-width: 137px) 100vw, 137px\" \/>Alors que la question du climat et de l\u2019environnement devient centrale dans les pr\u00e9occupations des agents \u00e9conomiques et des d\u00e9cideurs politiques, \u00a0<strong>il semble utile pour les dirigeants de s\u2019int\u00e9resser \u00e0 la notion de RSE.<\/strong><\/p>\n<p>Ce sigle d\u00e9signe la Responsabilit\u00e9 Soci\u00e9tale des Entreprises, c\u2019est-\u00e0-dire, l\u2019int\u00e9gration des questions sociales, et environnementales dans l\u2019activit\u00e9 des entreprises, <span class=\"s2\">car ces probl\u00e9matiques seront amen\u00e9es \u00e0 prendre une place croissante dans l\u2019\u00e9conomie des ann\u00e9es \u00e0 venir.<\/span><\/p>\n<p>Pour les dirigeants, l\u2019enjeu de la RSE est de permettre aux entreprises de prendre en consid\u00e9ration leur impact sur l\u2019environnement, mais aussi de <strong>mettre en place une d\u00e9marche \u00e9conomiquement et \u00e9cologiquement responsable<\/strong> avant qu\u2019elle lui soit r\u00e9glementairement impos\u00e9e.<\/p>\n<p class=\"p1\"><span class=\"s1\">Valoxy, cabinet d\u2019expertise comptable dans les Hauts-de-France, souligne dans cet article l\u2019importance strat\u00e9gique que rev\u00eat cette question.<\/span><\/p>\n<h2>Les origines<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/louope-engrenage-gimp-70-1.jpg\"><img decoding=\"async\" class=\" wp-image-11744 alignleft\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/louope-engrenage-gimp-70-1-300x286.jpg\" alt=\"Cession Dutreil \u00e0 l'ISF\" width=\"137\" height=\"131\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/louope-engrenage-gimp-70-1-300x286.jpg 300w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/louope-engrenage-gimp-70-1.jpg 376w\" sizes=\"(max-width: 137px) 100vw, 137px\" \/><\/a><a title=\"Qu\u2019est-ce-que la responsabilit\u00e9 soci\u00e9tale des entreprises (RSE)?\" href=\"https:\/\/valoxy.org\/blog\/la-rse-responsabilite-sociale-des-entreprises\/\" target=\"_blank\" rel=\"noopener noreferrer\">Le th\u00e8me de la RSE<\/a> a \u00e9t\u00e9 pour la premi\u00e8re fois abord\u00e9 au sommet de la Terre de Johannesburg en 2002. Il s\u2019agissait alors de montrer <strong>la responsabilit\u00e9 des entreprises sur la question du r\u00e9chauffement climatique<\/strong>. (Voir notre article <a class=\"mkd-pt-link\" href=\"https:\/\/valoxy.org\/blog\/histoire-de-la-rse\/\" target=\"_self\" rel=\"noopener\">Une histoire de la RSE<\/a>)<\/p>\n<p style=\"text-align: justify;\">Pendant longtemps, la RSE est rest\u00e9e l\u2019apanage des grandes entreprises ou des entreprises li\u00e9es \u00e0 l&rsquo;environnement ou \u00e0\u00a0 la production et la distribution d\u2019\u00e9nergie. <strong>Elle concerne aujourd\u2019hui toutes les entreprises et notamment les PME\/TPE.<\/strong><\/p>\n<h2>Pourquoi la RSE peut-\u00eatre utile au PME\/TPE<\/h2>\n<p style=\"text-align: justify;\">La RSE peut de prime abord appara\u00eetre comme une charge suppl\u00e9mentaire pour les entreprises. Elle offre en r\u00e9alit\u00e9 de nombreuses opportunit\u00e9s.<\/p>\n<ul style=\"text-align: justify;\">\n<li><img decoding=\"async\" class=\" alignright wp-image-11932\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/11\/management2-gimp-70-300x298.jpg\" alt=\"RSE et developpement \u00e9conomique\" width=\"152\" height=\"151\" \/>C&rsquo;est un <strong>outil permettant d\u2019am\u00e9liorer la rentabilit\u00e9 sur le moyen terme<\/strong>, en diminuant\u00a0certaines des charges li\u00e9es par exemple au gaspillage \u00e9nerg\u00e9tique.<\/li>\n<li>Elle permet aussi de <strong>d\u00e9velopper de nouveaux segments de march\u00e9s<\/strong> ou <strong>d&rsquo;am\u00e9liorer leur image de marque apr\u00e8s des clients<\/strong> (d\u2019autant plus pour les PME engag\u00e9es sur un march\u00e9 local).<\/li>\n<li>Enfin, de nombreux observateurs pensent qu\u2019\u00e0 terme, la l\u00e9gislation sur l\u2019environnement \u00e9voluera. Elle deviendra de plus en plus lourde pour les entreprises. <strong>Les PME peuvent donc choisir de devancer l\u2019\u00e9volution l\u00e9gislative. Elles peuvent aussi\u00a0 ma\u00eetriser le budget \u00e0 affecter \u00e0 des investissements qui deviendront in\u00e9vitables<\/strong>.<\/li>\n<\/ul>\n<h2>La RSE\u00a0s\u2019adresse-telle aux PME ou aux grandes entreprises ?<\/h2>\n<p style=\"text-align: justify;\">Lancer une d\u00e9marche de type RSE ne s\u2019improvise pas. Cela suppose la mise en place d\u2019actions internes. Celles-ci permettront de modifier l\u2019activit\u00e9. Elles inciteront \u00e0 la cr\u00e9ation d\u2019outils de contr\u00f4le pour s\u2019assurer que les effets attendus sont bien au rendez-vous. <strong>En associant leur souplesse et leur r\u00e9activit\u00e9 aux innovations qu\u2019offre la RSE, les \u00a0PME devraient avoir un retour sur investissement plus rapide que les grandes entreprises, <\/strong>qui\u00a0mettront plus de temps et d\u2019\u00e9nergie \u00e0 adapter leurs process.<\/p>\n<div class=\"encadre-style\">L&rsquo;innovation dans la RSE ne concerne pas uniquement les produits mais aussi <a title=\"4 questions sur l\u2019organisation d\u2019entreprise\" href=\"https:\/\/valoxy.org\/blog\/4-questions-sur-lorganisation-dentreprise\/\" target=\"_blank\" rel=\"noopener noreferrer\">l&rsquo;organisation de l&rsquo;entreprise<\/a>, ses processus internes, ses\u00a0march\u00e9s\u2026<\/div>\n<h2>Une d\u00e9marche soutenue par l\u2019\u00c9tat.<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/tirelire-usine-gimp-70-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11782 alignleft\" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/tirelire-usine-gimp-70-1-297x300.jpg\" alt=\"acces facilit\u00e9 au financement \u00e9tatique\" width=\"116\" height=\"117\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/tirelire-usine-gimp-70-1-297x300.jpg 297w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/tirelire-usine-gimp-70-1-150x150.jpg 150w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/tirelire-usine-gimp-70-1-300x300.jpg 300w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/tirelire-usine-gimp-70-1-45x45.jpg 45w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/tirelire-usine-gimp-70-1.jpg 356w\" sizes=\"(max-width: 116px) 100vw, 116px\" \/><\/a>Plus qu\u2019un sujet majeur en devenir, c&rsquo;est \u00e9galement un sujet politique. <strong>L\u2019\u00c9tat,<\/strong> pour donner l\u2019exemple et favoriser la RSE,\u00a0<strong>r\u00e9serve d\u00e9j\u00e0 l\u2019acc\u00e8s de certains march\u00e9s publics aux entreprises engag\u00e9es dans cette d\u00e9marche<\/strong>. L\u2019\u00c9tat peut aussi \u00eatre amen\u00e9 \u00e0 accorder <strong>un soutien financier, par l\u2019interm\u00e9diaire de <a href=\"http:\/\/www.bpifrance.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">la BPI<\/a> ou par des aides (subventions)<\/strong> aux entreprises impliqu\u00e9es dans ce processus. Enfin, le contexte de la conf\u00e9rence COP21 de Paris en D\u00e9cembre 2015 est propice. Les \u00c9tats vont chercher \u00e0 favoriser les entreprises engag\u00e9es volontairement dans une d\u00e9marche de d\u00e9veloppement durable.<\/p>\n<p style=\"text-align: justify;\"><strong>La RSE appara\u00eet donc comme un levier de performances pour les PME,<\/strong> qui les aide \u00e0 adapter leurs besoins \u00e0 la r\u00e9alit\u00e9 de leur activit\u00e9 et \u00e0 anticiper le futur. Sur le moyen terme, cette d\u00e9marche permet une<strong> rationalisation des d\u00e9penses de l\u2019entreprise, une am\u00e9lioration de son image ainsi que le d\u00e9veloppement de possibilit\u00e9s de croissance.<\/strong>\u00a0 Ces avantages mettent en avant le fait que la d\u00e9marche de RSE est un investissement pour l\u2019entreprise. Celle-ci peut en attendre un b\u00e9n\u00e9fice.<\/p>\n<p>\u00a0<div class=\"encadre-style\"><span class=\"s1\">Cet<\/span><span class=\"s2\"> article vous a <\/span><span class=\"s3\">int\u00e9ress\u00e9 ? Retrouvez nos autres articles autour de ce sujet sur le blog de Valoxy :<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span class=\"s5\"><b><\/b><a href=\"https:\/\/valoxy.org\/blog\/rse-et-competitivite\/\"><span class=\"s6\">RSE et comp\u00e9titivit\u00e9.<\/span><\/a><\/span><\/li>\n<li class=\"li3\"><span class=\"s5\"><b><\/b><a href=\"https:\/\/valoxy.org\/blog\/la-rse-et-les-createurs-dentreprise\/\"><span class=\"s6\">La RSE et les cr\u00e9ateurs d\u2019entreprise<\/span><\/a><\/span><\/li>\n<li class=\"li3\"><span class=\"s5\"><b><\/b><a href=\"https:\/\/valoxy.org\/blog\/lentreprise-et-la-neutralite-carbone\/\"><span class=\"s6\">L\u2019entreprise et la neutralit\u00e9 carbone<\/span><\/a><\/span><\/li>\n<li class=\"li3\"><span class=\"s5\"><b><\/b><a href=\"https:\/\/valoxy.org\/blog\/labels-publics-isr-et-teec\/\"><span class=\"s6\">Que certifient les labels publics ISR et TEEC ?<\/span><\/a><\/span><\/li>\n<li class=\"li3\"><span class=\"s5\"><b><\/b><a href=\"https:\/\/valoxy.org\/blog\/responsabilite-environnementale-attention-pollution\/\"><span class=\"s6\">Responsabilit\u00e9 environnementale : attention \u00e0 la pollution !<\/span><\/a><\/span><\/li>\n<li class=\"li3\"><span class=\"s5\"><a href=\"https:\/\/valoxy.org\/blog\/mecenat-et-responsabilite-societale\/\"><b><\/b><span class=\"s6\">M\u00e9c\u00e9nat et Responsabilit\u00e9 Soci\u00e9tale sont distincts mais compl\u00e9mentaires<\/span><\/a><\/span><\/div><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Alors que la question du climat et de l\u2019environnement devient centrale dans les pr\u00e9occupations des agents \u00e9conomiques et des d\u00e9cideurs politiques, \u00a0il semble utile pour les dirigeants de s\u2019int\u00e9resser \u00e0 la notion de RSE. Ce sigle d\u00e9signe la Responsabilit\u00e9 Soci\u00e9tale&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-12117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Responsabilit\u00e9 Soci\u00e9tale des Entreprises (RSE) et les PME<\/title>\n<meta name=\"description\" content=\"La RSE devient le nouveau credo du d\u00e9veloppement \u00e9conomique. 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