{"id":11430,"date":"2015-10-09T00:30:20","date_gmt":"2015-10-08T22:30:20","guid":{"rendered":"https:\/\/valoxy.org\/blog\/?p=11430"},"modified":"2024-09-26T17:05:33","modified_gmt":"2024-09-26T15:05:33","slug":"business-plan-efficace","status":"publish","type":"post","link":"https:\/\/valoxy.org\/blog\/business-plan-efficace\/","title":{"rendered":"Qu\u2019est-ce qu\u2019un business plan efficace ?"},"content":{"rendered":"<p style=\"text-align: justify;\">Un business plan efficace permet de comprendre le projet et son potentiel en quelques minutes. Les crit\u00e8res d&rsquo;un business plan efficace sont des pr\u00e9visions financi\u00e8res r\u00e9alistes, et une lecture fluide, qui donnent envie au lecteur de rencontrer les fondateurs de l\u2019entreprise.<\/p>\n<p style=\"text-align: justify;\"><span class=\"exergue\"><strong>Valoxy,\u00a0<\/strong><\/span><span class=\"s1\"><b>cabinet d\u2019expertise comptable dans les Hauts de France, <\/b><\/span><span class=\"exergue\"><strong>d\u00e9taille dans cet article les cl\u00e9s d\u2019un business plan efficace.<\/strong><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #008000;\"><strong>Pour un business plan efficace, il faut savoir \u00e0 qui il s\u2019adresse<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignleft wp-image-11557 \" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-5-300x196.jpg\" alt=\"business plan efficace\" width=\"262\" height=\"171\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-5-300x196.jpg 300w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/10\/reunion-de-travail-5.jpg 549w\" sizes=\"(max-width: 262px) 100vw, 262px\" \/>Le business plan est l\u2019outil de communication principal avec les financeurs, qu\u2019ils soient organismes <span class=\"exergue\"><strong>de cr\u00e9dit, business angels ou partenaires commerciaux. Il<\/strong> <strong>est LE moyen de leur vendre votre projet.<\/strong> <\/span>Lorsque vous r\u00e9digerez votre business plan, pensez-y\u00a0! Vos phrases d\u2019accroche, vos conclusions, les \u00e9l\u00e9ments que vous mettrez en avant doivent les cibler en priorit\u00e9. <strong><span class=\"exergue\">D\u2019ailleurs, de nombreux cr\u00e9ateurs d\u2019entreprise r\u00e9digent plusieurs business plans en variant les \u00e9l\u00e9ments forts en fonction des lecteurs \u00e0 qui ils souhaitent les transmettre<\/span>.<\/strong><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #008000;\">Comment construire un business plan<\/span><\/h2>\n<p style=\"text-align: justify;\"><span class=\"exergue\"><strong>Le business plan est le fil rouge de votre projet.<\/strong><\/span> Certains commencent par r\u00e9diger une sorte de journal de bord tout au long des \u00e9tapes de leur cr\u00e9ation d\u2019entreprise, en y consignant les informations trouv\u00e9es, leurs analyses et observations, avant r\u00e9diger le business plan \u00e0 proprement parler.<\/p>\n<p style=\"text-align: justify;\"><strong>Le business plan comporte\u00a0:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li><img decoding=\"async\" class=\"alignright wp-image-9838 \" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/01\/contrat-6-1-300x232.png\" alt=\"business plan efficace\" width=\"124\" height=\"96\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/01\/contrat-6-1-300x232.png 300w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2015\/01\/contrat-6-1.png 677w\" sizes=\"(max-width: 124px) 100vw, 124px\" \/><span class=\"exergue\"><strong>une synth\u00e8se<\/strong><\/span> de ses \u00e9l\u00e9ments forts en guise d\u2019introduction, ce que l\u2019on <span class=\"exergue\"><strong>appelle l\u2019executive summary,<\/strong><\/span><\/li>\n<li>des informations sur<strong><span class=\"exergue\"> le ou les fondateur(s) du projet<\/span>,<\/strong><\/li>\n<li><strong><span class=\"exergue\">la description du projet<\/span> <\/strong>de cr\u00e9ation d\u2019entreprise, de l\u2019offre commerciale,<\/li>\n<li><strong><a title=\"Cr\u00e9ation et reprise d\u2019entreprise : l\u2019importance de l\u2019\u00e9tude de march\u00e9\" href=\"https:\/\/valoxy.org\/blog\/creation-et-reprise-dentreprise-limportance-de-letude-de-marche\/\" target=\"_blank\" rel=\"noopener noreferrer\">l\u2019\u00e9tude de march\u00e9<\/a>,<\/strong><\/li>\n<li>la description du<strong> <span class=\"exergue\">positionnement commercial de l\u2019entreprise<\/span> <\/strong>et de ses avantages concurrentiels,<\/li>\n<li><span class=\"exergue\"><strong>sa strat\u00e9gie commerciale,<\/strong><\/span><\/li>\n<li><a title=\"Comment r\u00e9aliser un budget pr\u00e9visionnel\u00a0?\" href=\"https:\/\/valoxy.org\/blog\/realiser-budget-previsionnel-01122014avallaudu1\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>le pr\u00e9visionnel financier <\/strong><\/a>montrant les besoins de l\u2019entreprise pour d\u00e9marrer son activit\u00e9 et les ressources mobilis\u00e9es ainsi que son mod\u00e8le \u00e9conomique,<\/li>\n<li><strong><a title=\"Les crit\u00e8res pour choisir son statut juridique\" href=\"https:\/\/valoxy.org\/blog\/criteres-pour-choisir-statut-juridique-06052014avalchriba01\/\" target=\"_blank\" rel=\"noopener noreferrer\">la forme juridique<\/a> <\/strong>et<strong> le r\u00e9gime fiscal de l\u2019entreprise <\/strong>ainsi que <span class=\"exergue\"><strong>le statut de ses dirigeants<\/strong> <\/span><a href=\"https:\/\/valoxy.org\/blog\/regime-social-dirigeant-entreprise\/\">(travailleurs non-salari\u00e9s, assimil\u00e9s salari\u00e9s)<\/a>.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span style=\"color: #008000;\">Les points cl\u00e9s pour un business plan efficace<\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Le r\u00e9sum\u00e9 op\u00e9rationnel<\/span><\/h3>\n<p style=\"text-align: justify;\">Soit <span class=\"exergue\"><strong>l\u2019executive summary, de deux pages au maximum<\/strong><\/span>, est une synth\u00e8se du business plan. Il doit se suffire \u00e0 lui-m\u00eame, c\u2019est-\u00e0-dire que la lecture de l\u2019executive summary doit suffire \u00e0 comprendre le projet, ses enjeux et son potentiel.<\/p>\n<p style=\"text-align: justify;\">L\u2019executive summary est le dernier exercice de r\u00e9daction du business plan, mais il se place en d\u00e9but de document, en guise de \u00ab\u00a0synth\u00e8se introduction\u00a0\u00bb.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Des pr\u00e9visions financi\u00e8res justifiables<\/span><\/h3>\n<p style=\"text-align: justify;\"><strong><span class=\"exergue\"><img decoding=\"async\" class=\"alignleft wp-image-6449 \" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/10\/businessman-holding-sales-report-1-300x200.jpg\" alt=\"business plan efficace et previsions financieres\" width=\"117\" height=\"78\" srcset=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/10\/businessman-holding-sales-report-1-300x200.jpg 300w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/10\/businessman-holding-sales-report-1-1024x682.jpg 1024w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/10\/businessman-holding-sales-report-1-768x512.jpg 768w, https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/10\/businessman-holding-sales-report-1.jpg 1262w\" sizes=\"(max-width: 117px) 100vw, 117px\" \/>Le pr\u00e9visionnel financier doit montrer le mod\u00e8le \u00e9conomique de l\u2019entreprise et<\/span> <a title=\"Le seuil de rentabilit\u00e9 (ou point mort), un indicateur indispensable\" href=\"https:\/\/valoxy.org\/blog\/le-seuil-de-rentabilite-ou-point-mort-un-indicateur-indispensable\/\" target=\"_blank\" rel=\"noopener noreferrer\">sa rentabilit\u00e9.<\/a><\/strong> Le chiffre d\u2019affaires pr\u00e9visionnel devra \u00eatre justifi\u00e9 par l\u2019\u00e9tude de march\u00e9, la strat\u00e9gie commerciale mise en place et la main-d\u2019\u0153uvre disponible. Aucune incoh\u00e9rence ne passera inaper\u00e7ue aux yeux des financeurs\u00a0!<\/p>\n<p style=\"text-align: justify;\"><span class=\"exergue\"><strong>Quant au plan de financement, il liste les besoins au d\u00e9marrage de l\u2019activit\u00e9 et les ressources mobilis\u00e9es. <\/strong><\/span>Le plan de financement doit \u00eatre r\u00e9aliste, c\u2019est-\u00e0-dire montrer un apport personnel suffisant pour acc\u00e9der au cr\u00e9dit bancaire (le cas \u00e9ch\u00e9ant), augment\u00e9 <a href=\"https:\/\/valoxy.org\/blog\/pret-honneur-creation-entreprise\/\">d\u2019un pr\u00eat d\u2019honneur<\/a> si besoin.<\/p>\n<p style=\"text-align: justify;\"><span class=\"exergue\"><strong>De plus, un business plan efficace doit expliquer son objectif. Pourquoi demandez-vous \u00e0 tel ou tel financeur de lire ce document\u00a0?<\/strong><\/span> Quel est l\u2019objet de votre demande\u00a0? N\u2019h\u00e9sitez pas \u00e0 r\u00e9capituler (d\u00e8s l\u2019executive summary) le montant de la demande de financement et son objectif.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">La pr\u00e9sentation \u00e9crite<\/span><\/h3>\n<p style=\"text-align: justify;\"><span class=\"exergue\"><strong>Un bon business plan est un business plan dont la lecture est fluide.<\/strong><\/span> Mettez-vous \u00e0 la place du lecteur\u00a0! Pensez \u00e0 a\u00e9rer vos textes, \u00e0 <span class=\"exergue\"><strong>cr\u00e9er des pav\u00e9s r\u00e9capitulatifs<\/strong><\/span> en fin de paragraphe, \u00e0 ins\u00e9rer des titres et des sous-titres qui synth\u00e9tisent ce que vous allez expliciter ensuite. Enfin, <strong><span class=\"exergue\">le bon ratio serait un business plan comportant 20\u00a0% de tableaux, graphiques, images et 80\u00a0% de textes servant \u00e0 les expliquer. <\/span><\/strong>Inutile de noyer le\u00a0lecteur\u00a0dans un trop plein de chiffres, mettez les tableaux n\u00e9cessaires\u00a0et expliquez les chiffres cl\u00e9s afin de faciliter la compr\u00e9hension des \u00e9l\u00e9ments importants de votre projet.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">La compr\u00e9hension du projet et de ses atouts<\/span><\/h3>\n<p style=\"text-align: justify;\"><span class=\"exergue\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3797 \" src=\"https:\/\/valoxy.org\/blog\/wp-content\/uploads\/2013\/06\/export-300x198.png\" alt=\"business plan efficace\" width=\"156\" height=\"103\" \/>Enfin, un business plan efficace est un business plan dont le projet et ses avantages concurrentiels sont directement per\u00e7us par le lecteur.<\/strong><\/span> Ce dernier doit entrer de suite dans le vif du sujet afin d\u2019avoir envie de lire le document jusqu\u2019au bout. Les financeurs n\u2019aiment pas perdre de temps. Un business plan dont ils ne saisissent pas les enjeux imm\u00e9diatement atterrit bien souvent \u00e0 la poubelle. Soyez concis\u00a0!<\/p>\n<p style=\"text-align: justify;\">Vous constaterez que l&rsquo;\u00e9laboration d\u2019un business plan n\u2019est pas une d\u00e9marche \u00e0 prendre \u00e0 la l\u00e9g\u00e8re. C\u2019est une chance pour le cr\u00e9ateur d\u2019entreprise de passer par cet exercice, car cela lui permet de conceptualiser son projet et de visualiser quels seront ses objectifs une fois l\u2019activit\u00e9 lanc\u00e9e. <span class=\"exergue\"><strong>N\u2019h\u00e9sitez pas \u00e0 faire appel \u00e0 un expert-comptable pour vous aider \u00e0 formaliser votre business plan, plus particuli\u00e8rement pour \u00e9laborer vos pr\u00e9visions financi\u00e8res.<\/strong><\/span> L\u2019expert-comptable saura optimiser vos tableaux financiers, valider la rentabilit\u00e9 de votre mod\u00e8le \u00e9conomique et <span class=\"exergue\"><strong>vous cr\u00e9dibilisera aux yeux des financeurs.<\/strong><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Plus d\u2019informations sur le business plan ? Retrouvez nos articles sur le blog de Valoxy :<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s2\"><a href=\"https:\/\/valoxy.org\/blog\/rediger-business-plan\/\"><span class=\"s3\">COMMENT R\u00c9DIGER UN BUSINESS PLAN ?<\/span><\/a><\/span><\/li>\n<li class=\"li3\"><span class=\"s4\"><a href=\"https:\/\/valoxy.org\/blog\/pouquoi-faire-business-plan\/\"><span class=\"s5\">Pourquoi faire un Business Plan?<\/span><\/a><\/span><\/li>\n<li class=\"li3\"><a href=\"https:\/\/valoxy.org\/blog\/etablir-business-plan\/\"><span class=\"s6\">Pourquoi \u00e9tablir un Business Plan ?<\/span><\/a><\/li>\n<li class=\"li3\"><a href=\"https:\/\/valoxy.org\/blog\/business-plan-efficace\/\"><span class=\"s6\">Qu\u2019est-ce qu\u2019un business plan efficace<\/span><\/a><\/li>\n<li class=\"li3\"><a href=\"https:\/\/valoxy.org\/blog\/business-plan-en-10-etapes-03052014avl1\/\"><span class=\"s6\">Construire son business plan en 10 \u00e9tapes<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Un business plan efficace permet de comprendre le projet et son potentiel en quelques minutes. Les crit\u00e8res d&rsquo;un business plan efficace sont des pr\u00e9visions financi\u00e8res r\u00e9alistes, et une lecture fluide, qui donnent envie au lecteur de rencontrer les fondateurs de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-11430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les crit\u00e8res d&#039;un Business Plan efficace<\/title>\n<meta name=\"description\" content=\"Quel cr\u00e9ateur ne s&#039;est pas trouver contraint de pr\u00e9senter un Business Plan ? 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